Do you agree or disagree with the following statement? To be successful in business, companies must put more money in advertising.
Advertisement has become a hot topic, because nowadays we can see too many advertisements—on TV, on website, in streets, in underground, and even in a toilet. Many of us think advertisement is a waste of money for companies. Admittedly, it takes a large sum of money for companies to advertise products, so less money can be used to improve the products or service. In my opinion, however, highlighting features, increasing the popularity, and building up a good company image are reasons for me to support that a successful company should advertise its products or service.
To begin with, let us think about what we can gain from advertising: a company can distinguish its products from its competitors. Nowadays, how to make their products’ features known by customers perplexes most of the companies. It is not difficult for us to notice that products look almost the same to each other, resulting that the sale of a product is easily influenced by emotional factor of customers. However, if we can show products’ key feature on advertisements, we will ease the problem. For instance, although smart phones are produced by many different companies, they may all have a monitor with the same size, a shell with the same color and shape, and a home button under the monitor. With little difference, most customers choose Xiaomi, a low-quality smart phone produced by a Chinese company, according to recommendation from friends or salesmen, rather than according to the function or quality of the phone. But after Xiaomi’s competitor Huawei, which produce phone with higher technology, told the difference on advertisement to customers, the situation has improved.
Another benefit is that advertisement can help a company to attract people who don’t know this kind of product before to buy its products. Just imagine you have never bought a digital camera and know little about what is a good digital camera, what will probably happen when you want to buy one to record important moment in your life? You are likely to choose one you have seen in advertisement for many times because we are inclined to choose things we are familiar with. Therefore, advertisement can improve the sale from customers who buy this kind of product for the first time.
Apart from what we have discussed above, that advertisement can elevate company image is also worth mentioning. Most of us are willing to be considered as beautiful, fashionable, or honorable, so if a company, by advertising, can make its customers think that they will look fashionable or honorable with their products, more people will buy them. Take BMW, an automobile manufacturer, as example. According to a survey from a business research company, the sale of BMW has fifty percent increase after the broadcast of its advertisement in which a successful and handsome businessman drives its car to travel around and have party with pretty ladies, because customers think that they will live a similar life like the man in the advertisement if they have such a car.
To sum up, a successful company needs people to buy its products, and knowing your products is the first step to buy your products. So, in my point of view, I am in favor of the given suggestion because advertisements do an excellent job in popularizing products.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2019-02-12 | Imagine Ho | 73 | view |
| 2017-05-22 | ying.ma | 41 | view |
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Grammar and spelling errors:
Line 3, column 562, Rule ID: NUMEROUS_DIFFERENT[1]
Message: Use simply 'many'.
Suggestion: many
..., although smart phones are produced by many different companies, they may all have a monitor ...
^^^^^^^^^^^^^^
Line 7, column 771, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... advertisement if they have such a car. To sum up, a successful company needs pe...
^^^^^
Transition Words or Phrases used:
also, but, first, however, if, look, may, so, therefore, apart from, for instance, kind of, in my opinion, to begin with, to sum up
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 15.1003584229 99% => OK
Auxiliary verbs: 16.0 9.8082437276 163% => OK
Conjunction : 15.0 13.8261648746 108% => OK
Relative clauses : 12.0 11.0286738351 109% => OK
Pronoun: 48.0 43.0788530466 111% => OK
Preposition: 81.0 52.1666666667 155% => OK
Nominalization: 16.0 8.0752688172 198% => OK
Performance on vocabulary words:
No of characters: 2775.0 1977.66487455 140% => OK
No of words: 548.0 407.700716846 134% => OK
Chars per words: 5.06386861314 4.8611393121 104% => OK
Fourth root words length: 4.83832613839 4.48103885553 108% => OK
Word Length SD: 3.08353072458 2.67179642975 115% => OK
Unique words: 272.0 212.727598566 128% => OK
Unique words percentage: 0.496350364964 0.524837075471 95% => More unique words wanted or less content wanted.
syllable_count: 887.4 618.680645161 143% => OK
avg_syllables_per_word: 1.6 1.51630824373 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 9.59856630824 73% => OK
Article: 6.0 3.08781362007 194% => OK
Subordination: 5.0 3.51792114695 142% => OK
Conjunction: 6.0 1.86738351254 321% => Less conjunction wanted as sentence beginning.
Preposition: 12.0 4.94265232975 243% => Less preposition wanted as sentence beginnings.
Performance on sentences:
How many sentences: 21.0 20.6003584229 102% => OK
Sentence length: 26.0 20.1344086022 129% => The Avg. Sentence Length is relatively long.
Sentence length SD: 68.1989220628 48.9658058833 139% => OK
Chars per sentence: 132.142857143 100.406767564 132% => OK
Words per sentence: 26.0952380952 20.6045352989 127% => OK
Discourse Markers: 6.2380952381 5.45110844103 114% => OK
Paragraphs: 5.0 4.53405017921 110% => OK
Language errors: 2.0 5.5376344086 36% => OK
Sentences with positive sentiment : 15.0 11.8709677419 126% => OK
Sentences with negative sentiment : 2.0 3.85842293907 52% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 4.88709677419 82% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.126802399959 0.236089414692 54% => OK
Sentence topic coherence: 0.0404085426537 0.076458572812 53% => OK
Sentence topic coherence SD: 0.035577321484 0.0737576698707 48% => Sentences are similar to each other.
Paragraph topic coherence: 0.0764770095005 0.150856017488 51% => OK
Paragraph topic coherence SD: 0.016903110576 0.0645574589148 26% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 15.5 11.7677419355 132% => OK
flesch_reading_ease: 45.09 58.1214874552 78% => OK
smog_index: 8.8 6.10430107527 144% => OK
flesch_kincaid_grade: 13.4 10.1575268817 132% => OK
coleman_liau_index: 12.36 10.9000537634 113% => OK
dale_chall_readability_score: 8.33 8.01818996416 104% => OK
difficult_words: 118.0 86.8835125448 136% => OK
linsear_write_formula: 11.0 10.002688172 110% => OK
gunning_fog: 12.4 10.0537634409 123% => OK
text_standard: 13.0 10.247311828 127% => OK
What are above readability scores?
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Rates: 73.3333333333 out of 100
Scores by essay e-grader: 22.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.