The reading and the lecture are both about ecocertification on wood products. The author of the reading feels that it is unlikely for the US wood industry to take eco-friendly measures. The lecturer challenges these claims by the author. He is of the opinion that the companies will turn to ecocertification in the future.
To begin with, the author argues that the consumers in the United States have great exposure to various ads and commercials. The article mentions that this makes them untrusting when it comes to the claims in the ads. This specific argument is challenged by the lecturer. He claims the consumers have the ability to distinguish the claims. Additionally, he says that the US market favors independent consumer agencies nowadays.
Secondly, the writer suggests that ecocertified wood will have a higher cost as the companies must pay fees for the wood to be examined. In the article, it is said that the main deciding factor for consumers in the US is price, and therefore they will not purchase the ecocertified wood. The lecturer, however, rebuts this by mentioning the consumers will decide on cost only if the prices are vastly different. He notes that the consumers are also more aware of the environmental protection.
Finally, the author posits that the ecocertified wood would only be successful if marketed internationally. Moreover, in the article it is stated that the US consumers are already satisfied with the current products. In contrast, the lecturer’s position is that the US market is becoming increasingly conscious of the environment. He elaborates this by bringing up the point that if US wood companies do not make changes, other companies abroad who are more invested in ecocertification will take over their customer base
Grammar and spelling errors:
Line 1, column 187, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...industry to take eco-friendly measures. The lecturer challenges these claims by the...
^^^
Transition Words or Phrases used:
also, but, finally, however, if, moreover, second, secondly, so, therefore, in contrast, to begin with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 10.4613686534 143% => OK
Auxiliary verbs: 7.0 5.04856512141 139% => OK
Conjunction : 3.0 7.30242825607 41% => More conjunction wanted.
Relative clauses : 14.0 12.0772626932 116% => OK
Pronoun: 35.0 22.412803532 156% => Less pronouns wanted
Preposition: 30.0 30.3222958057 99% => OK
Nominalization: 7.0 5.01324503311 140% => OK
Performance on vocabulary words:
No of characters: 1487.0 1373.03311258 108% => OK
No of words: 289.0 270.72406181 107% => OK
Chars per words: 5.14532871972 5.08290768461 101% => OK
Fourth root words length: 4.12310562562 4.04702891845 102% => OK
Word Length SD: 3.07349423003 2.5805825403 119% => OK
Unique words: 148.0 145.348785872 102% => OK
Unique words percentage: 0.512110726644 0.540411800872 95% => More unique words wanted or less content wanted.
syllable_count: 470.7 419.366225166 112% => OK
avg_syllables_per_word: 1.6 1.55342163355 103% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 3.25607064018 215% => Less pronouns wanted as sentence beginning.
Article: 9.0 8.23620309051 109% => OK
Subordination: 0.0 1.25165562914 0% => More adverbial clause wanted.
Conjunction: 1.0 1.51434878587 66% => OK
Preposition: 4.0 2.5761589404 155% => OK
Performance on sentences:
How many sentences: 17.0 13.0662251656 130% => OK
Sentence length: 17.0 21.2450331126 80% => The Avg. Sentence Length is relatively short.
Sentence length SD: 34.6002380135 49.2860985944 70% => OK
Chars per sentence: 87.4705882353 110.228320801 79% => OK
Words per sentence: 17.0 21.698381199 78% => OK
Discourse Markers: 6.0 7.06452816374 85% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 1.0 4.19205298013 24% => OK
Sentences with positive sentiment : 6.0 4.33554083885 138% => OK
Sentences with negative sentiment : 2.0 4.45695364238 45% => More negative sentences wanted.
Sentences with neutral sentiment: 9.0 4.27373068433 211% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.0693769152303 0.272083759551 25% => The similarity between the topic and the content is low.
Sentence topic coherence: 0.022229050321 0.0996497079465 22% => Sentence topic similarity is low.
Sentence topic coherence SD: 0.0327884833585 0.0662205650399 50% => Sentences are similar to each other.
Paragraph topic coherence: 0.046478851623 0.162205337803 29% => Maybe some paragraphs are off the topic.
Paragraph topic coherence SD: 0.0274423611965 0.0443174109184 62% => OK
Essay readability:
automated_readability_index: 11.3 13.3589403974 85% => Automated_readability_index is low.
flesch_reading_ease: 54.22 53.8541721854 101% => OK
smog_index: 8.8 5.55761589404 158% => OK
flesch_kincaid_grade: 9.9 11.0289183223 90% => OK
coleman_liau_index: 12.29 12.2367328918 100% => OK
dale_chall_readability_score: 8.69 8.42419426049 103% => OK
difficult_words: 77.0 63.6247240618 121% => OK
linsear_write_formula: 6.5 10.7273730684 61% => OK
gunning_fog: 8.8 10.498013245 84% => OK
text_standard: 9.0 11.2008830022 80% => OK
What are above readability scores?
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It is not exactly right on the topic in the view of e-grader. Maybe there is a wrong essay topic.
Rates: 3.33333333333 out of 100
Scores by essay e-grader: 1.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.