The lecturer refutes the reading that denies the need for ecologically certified products of American wood companies, providing three reasons.
First, the lecturer assumes that the customers would value the eco-certification made by an independent institution. The reading surmises the ecological certifications would not attract American customers because they are less likely to differentiate the value of certifications from other advertisements that appear “new” and “improved” products. However, the lecturer claims that American customers would prefer to choose products based on the environmental impact of the products since they trust in the eco-certifications to evaluate the quality of products.
Second, the lecturer suggests that the costs of the certifications would not make much difference in the prices of the products. The reading emphasizes acquiring eco-certifications would increase the price of the products, which would lead customers to buy cheaper products that are not certificated. By contrast, she expects those eco-certified products would not be so expensive as to discourages customers to buy. Supposing the price difference would be less than five percent, she highlights that such little difference in the price would not impact on the demands of certified products.
Third, the lecturer maintains that domestic companies need to introduce certified products to compete with foreign companies that offer eco-certified products rather than to attract foreign customers. Since most market shares of the American wood companies attribute to the domestic market, the reading explains that it is not necessary to introduce eco-certified products that target international customers. However, she warns that domestic customers would be taken by the international companies that sell certified products if the American companies neglect to improve their products based on environmental standards. To maintain the high market share of the domestic markets, the companies should introduce certified products.
In conclusion, the lecturer signifies the need of certificated products for American wood companies by disputing the three points made by reading.
- TPO 10 Integrated Writing Task The sea otter is a small mammal that lives in waters along the western coast of North America from California to Alaska When some sea otter populations off the Alaskan coast started rapidly declining a few years ago it c 80
- In the 1950s Torreya Taxifolia a type of evergreen tree once very common in the state of Florida started to die out No one is sure exactly what caused the decline but chances are good that if nothing is done Torreya will soon become extinct Experts a 73
- Some people say that the Internet provides people with a lot of valuable information Others think access to so much information creates problems Which view do you agree with Use specific reasons and examples to support your answer 76
- Do you agree or disagree with this idea Technology decrease children creativity Give your reasons 88
- us wood company eco friendly certification 73
Transition Words or Phrases used:
but, first, however, if, second, so, third, as to, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 6.0 10.4613686534 57% => More to be verbs wanted.
Auxiliary verbs: 14.0 5.04856512141 277% => Less auxiliary verb wanted.
Conjunction : 1.0 7.30242825607 14% => More conjunction wanted.
Relative clauses : 14.0 12.0772626932 116% => OK
Pronoun: 21.0 22.412803532 94% => OK
Preposition: 40.0 30.3222958057 132% => OK
Nominalization: 5.0 5.01324503311 100% => OK
Performance on vocabulary words:
No of characters: 1884.0 1373.03311258 137% => OK
No of words: 315.0 270.72406181 116% => OK
Chars per words: 5.98095238095 5.08290768461 118% => OK
Fourth root words length: 4.21286593061 4.04702891845 104% => OK
Word Length SD: 3.28572195383 2.5805825403 127% => OK
Unique words: 140.0 145.348785872 96% => OK
Unique words percentage: 0.444444444444 0.540411800872 82% => More unique words wanted or less content wanted.
syllable_count: 567.9 419.366225166 135% => OK
avg_syllables_per_word: 1.8 1.55342163355 116% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 3.25607064018 92% => OK
Article: 10.0 8.23620309051 121% => OK
Subordination: 1.0 1.25165562914 80% => OK
Conjunction: 0.0 1.51434878587 0% => OK
Preposition: 4.0 2.5761589404 155% => OK
Performance on sentences:
How many sentences: 13.0 13.0662251656 99% => OK
Sentence length: 24.0 21.2450331126 113% => OK
Sentence length SD: 42.3146847368 49.2860985944 86% => OK
Chars per sentence: 144.923076923 110.228320801 131% => OK
Words per sentence: 24.2307692308 21.698381199 112% => OK
Discourse Markers: 4.92307692308 7.06452816374 70% => OK
Paragraphs: 5.0 4.09492273731 122% => OK
Language errors: 0.0 4.19205298013 0% => OK
Sentences with positive sentiment : 7.0 4.33554083885 161% => OK
Sentences with negative sentiment : 4.0 4.45695364238 90% => OK
Sentences with neutral sentiment: 2.0 4.27373068433 47% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.210330207555 0.272083759551 77% => OK
Sentence topic coherence: 0.0960752876044 0.0996497079465 96% => OK
Sentence topic coherence SD: 0.0482672264891 0.0662205650399 73% => OK
Paragraph topic coherence: 0.129539810946 0.162205337803 80% => OK
Paragraph topic coherence SD: 0.0525768221108 0.0443174109184 119% => OK
Essay readability:
automated_readability_index: 18.9 13.3589403974 141% => OK
flesch_reading_ease: 30.2 53.8541721854 56% => Flesch_reading_ease is low.
smog_index: 11.2 5.55761589404 202% => Smog_index is high.
flesch_kincaid_grade: 15.0 11.0289183223 136% => OK
coleman_liau_index: 17.7 12.2367328918 145% => OK
dale_chall_readability_score: 8.39 8.42419426049 100% => OK
difficult_words: 71.0 63.6247240618 112% => OK
linsear_write_formula: 16.0 10.7273730684 149% => OK
gunning_fog: 11.6 10.498013245 110% => OK
text_standard: 12.0 11.2008830022 107% => OK
What are above readability scores?
---------------------
Rates: 73.3333333333 out of 100
Scores by essay e-grader: 22.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.