The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
The assumptions of the business manager of the television station are written in his memo about expanding our coverage of weather and local new in order to attract more audiences and make more profits. The Vice president ignored important information and some questions needed to be answered in order to decide whether the recommendation is likely to have the predicted results.
First, base on the fact that local businesses canceled the use advertise during our last night, the author infers that the number of audiences of the television have decreased. However, it is not necessarily the case. The local businesses may find a more effective way for advertising instead of advertising in television such as local newspapers, magazines, or even the internet. Moreover, the high cost of advertising during late-nigh can discourage the local business to use television advertisement. The author can not convince me without ignore the above mentioned-factors in decrease local advertising.
Second, the writer express most complains received from viewer in this time period was related station’s coverage of weather and local news. Nonetheless, there is not evidence that these complains was about decrease in duration. Complainers may are unsatisfied with those program base on the quality of programs not the duration. In short, since the argument relies on the limited information, I cannot take the author’s conclusion seriously.
In the third place, the author relies on the assumption that decreasing the audience during the night was due to nation news and less time for weather and local news. Nevertheless, it is entirely possible that a great part of audience was students or employees, who have to go to schools or offices, so changing program cannot effective to attract more audiences. In addition, most people like to go to the night club instead of siting on the sofa and watch the television programs, so decreasing the audiences does not relate the kinds of television program. Without considering these possible scenarios, the author cannot justifiably conclude that nation news decrease the audience of television.
In sum, the argument is flawed rationally and therefor unconvincing as it stands. To strengthen the argument, the author must provide statistical information about the number of complains. In addition, we would need to know about all effective factors in discourage local business to use the television’s advertisements in order to evaluate better the recommendation.
| Post date | Users | Rates | Link to Content |
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| 2019-09-06 | mhayat29 | 55 | view |
| 2019-09-04 | benson zhang | 55 | view |
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| 2019-06-22 | Mrunal47286 | 67 | view |
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Discourse Markers used:
['first', 'however', 'if', 'may', 'moreover', 'nevertheless', 'nonetheless', 'second', 'so', 'then', 'third', 'in addition', 'in short', 'such as', 'in the third place']
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance in Part of Speech:
Nouns: 0.288288288288 0.25644967241 112% => OK
Verbs: 0.123873873874 0.15541462614 80% => OK
Adjectives: 0.0878378378378 0.0836205057962 105% => OK
Adverbs: 0.0495495495495 0.0520304965353 95% => OK
Pronouns: 0.0202702702703 0.0272364105082 74% => OK
Prepositions: 0.132882882883 0.125424944231 106% => OK
Participles: 0.0292792792793 0.0416121511921 70% => OK
Conjunctions: 3.13860242012 2.79052419416 112% => OK
Infinitives: 0.0337837837838 0.026700313972 127% => OK
Particles: 0.0 0.001811407834 0% => OK
Determiners: 0.112612612613 0.113004496875 100% => OK
Modal_auxiliary: 0.0202702702703 0.0255425247493 79% => OK
WH_determiners: 0.00225225225225 0.0127820249294 18% => Some subClauses wanted starting by 'Which, Who, What, Whom, Whose.....'
Vocabulary words and sentences:
No of characters: 2528.0 2731.13054187 93% => OK
No of words: 391.0 446.07635468 88% => More content wanted.
Chars per words: 6.46547314578 6.12365571057 106% => OK
Fourth root words length: 4.44676510885 4.57801047555 97% => OK
words length more than 5 chars: 0.419437340153 0.378187486979 111% => OK
words length more than 6 chars: 0.332480818414 0.287650121315 116% => OK
words length more than 7 chars: 0.268542199488 0.208842608468 129% => OK
words length more than 8 chars: 0.186700767263 0.135150697306 138% => OK
Word Length SD: 3.13860242012 2.79052419416 112% => OK
Unique words: 199.0 207.018472906 96% => OK
Unique words percentage: 0.50895140665 0.469332199767 108% => OK
Word variations: 55.6780461015 52.1807786196 107% => OK
How many sentences: 18.0 20.039408867 90% => OK
Sentence length: 21.7222222222 23.2022227129 94% => OK
Sentence length SD: 45.3058195373 57.7814097925 78% => OK
Chars per sentence: 140.444444444 141.986410481 99% => OK
Words per sentence: 21.7222222222 23.2022227129 94% => OK
Discourse Markers: 0.833333333333 0.724660767414 115% => OK
Paragraphs: 5.0 5.14285714286 97% => OK
Language errors: 0.0 3.58251231527 0% => OK
Readability: 54.9703040637 51.9672348444 106% => OK
Elegance: 2.32558139535 1.8405768891 126% => OK
Coherence and Cohesion:
Essay topic to essay body coherence: 0.556995999686 0.441005458295 126% => OK
Sentence sentence coherence: 0.124245170582 0.135418324435 92% => OK
Sentence sentence coherence SD: 0.0592885274494 0.0829849096947 71% => OK
Sentence paragraph coherence: 0.602088460522 0.58762219726 102% => OK
Sentence paragraph coherence SD: 0.131004837584 0.147661913831 89% => OK
Sentence topic coherence: 0.24005537612 0.193483328276 124% => OK
Sentence topic coherence SD: 0.11434776765 0.0970749176394 118% => OK
Paragraph paragraph coherence: 0.436040884086 0.42659136922 102% => OK
Paragraph paragraph coherence SD: 0.0171586601137 0.0774707102158 22% => OK
Paragraph topic coherence: 0.385276473528 0.312017818177 123% => OK
Paragraph topic coherence SD: 0.0609338974526 0.0698173142475 87% => OK
Task Achievement:
Sentences with positive sentiment : 7.0 8.33743842365 84% => OK
Sentences with negative sentiment : 9.0 6.87684729064 131% => OK
Sentences with neutral sentiment: 2.0 4.82512315271 41% => OK
Positive topic words: 7.0 6.46551724138 108% => OK
Negative topic words: 9.0 5.36822660099 168% => OK
Neutral topic words: 1.0 2.82389162562 35% => OK
Total topic words: 17.0 14.657635468 116% => OK
What are sentences with positive/Negative/neutral sentiment?
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Rates: 70.83 out of 100
Scores by essay e-grader: 4.25 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: This is not the final score. The e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.