For any business to be successful, one must spend a lot of money on advertising
As modern society develops, advertising has served as an increasingly critical purpose in the business world by enabling sellers to effectively compete with one another for the attention of buyers. Some people believes that, in order to be successful, an enterprise must invest a large quantity of money in advertising, and this is where the controversy arises. From my point of view, advertising is the superior and beneficial choice.
To begin with, a strong commitment to advertising is as much an external call to action as it is an internal reinforcement to business. Enterprises cannot just rely on a plain announcement to keep a steady stream of consumers. Target consumers and even potential consumers need to know the latest product of the company in a right way, time and place, which makes enterprises spend more money on advertising. If, for instance, a woman watches a television commercial advertisement in which someone describes a new pan product of the band with which she was familiar, and it is very likely that she will buy the product.
Moreover, advertising helps rise the morale of employees. Investing in advertising keeps the company an active part of the conversational vocabulary. If, for instance, when people ask the company’s employees where they are working, the employees will likely feel better about their jobs if the reaction they get to their reply is, “Wow! I have heard a lot of great things about your company!” instead of “Well, it is still ongoing?”. Therefore, good advertising can make employees proud of his or her company, in turns, rises the morale of employees.
Admittedly, there are other impulses to run a successful business, like quality of products, the construction of the superior-quality human resources, and so forth. However, if the large majority of consumers do not even notice the existence of the product, the high quality of the product means nothing. What’s more, the construction of the superior-quality human resources is a long-term process, which cannot make a huge difference as what the advertising does in a short time.
All in all, business can benefit in many aspects by spending more money on advertising. Thus, it is rational to say that advertising is fairly essential to build a successful business.
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Grammar and spelling errors:
Line 1, column 417, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...of view, advertising is the superior and beneficial choice. To begin with, a s...
^^
Line 3, column 321, Rule ID: IN_A_X_MANNER[1]
Message: Consider replacing "in a right way" with adverb for "right"; eg, "in a hasty manner" with "hastily".
... know the latest product of the company in a right way, time and place, which makes enterprise...
^^^^^^^^^^^^^^
Line 7, column 177, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...man resources, and so forth. However, if the large majority of consumers do not e...
^^
Line 7, column 250, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... do not even notice the existence of the product, the high quality of the product...
^^
Discourse Markers used:
['however', 'if', 'moreover', 'so', 'still', 'therefore', 'thus', 'well', 'for instance', 'to begin with']
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance in Part of Speech:
Nouns: 0.2460496614 0.229887763892 107% => OK
Verbs: 0.119638826185 0.158761421928 75% => OK
Adjectives: 0.0880361173815 0.0866891130778 102% => OK
Adverbs: 0.0541760722348 0.046263068375 117% => OK
Pronouns: 0.0338600451467 0.0685040099705 49% => OK
Prepositions: 0.121896162528 0.118717715034 103% => OK
Participles: 0.0158013544018 0.0351676179071 45% => Some participles wanted.
Conjunctions: 3.22016868453 2.67179642975 121% => OK
Infinitives: 0.0270880361174 0.0309702414327 87% => OK
Particles: 0.0 0.00188951952338 0% => OK
Determiners: 0.110609480813 0.0887237588012 125% => OK
Modal_auxiliary: 0.0158013544018 0.0209618222197 75% => OK
WH_determiners: 0.020316027088 0.0139019557991 146% => OK
Vocabulary words and sentences:
No of characters: 2318.0 2387.08602151 97% => OK
No of words: 372.0 408.028673835 91% => OK
Chars per words: 6.2311827957 5.86048508987 106% => OK
Fourth root words length: 4.39173103935 4.48200974243 98% => OK
words length more than 5 chars: 0.362903225806 0.338922669872 107% => OK
words length more than 6 chars: 0.295698924731 0.251872472559 117% => OK
words length more than 7 chars: 0.241935483871 0.174417080927 139% => OK
words length more than 8 chars: 0.185483870968 0.112833075102 164% => OK
Word Length SD: 3.22016868453 2.67179642975 121% => OK
Unique words: 219.0 212.727598566 103% => OK
Unique words percentage: 0.588709677419 0.524397521467 112% => OK
Word variations: 69.0399320149 59.2087087015 117% => OK
How many sentences: 17.0 20.6684587814 82% => OK
Sentence length: 21.8823529412 20.5533526081 106% => OK
Sentence length SD: 46.9780188605 48.84282405 96% => OK
Chars per sentence: 136.352941176 120.699889404 113% => OK
Words per sentence: 21.8823529412 20.5533526081 106% => OK
Discourse Markers: 0.588235294118 0.644075263715 91% => OK
Paragraphs: 5.0 4.5376344086 110% => OK
Language errors: 4.0 5.54480286738 72% => OK
Readability: 51.4522454143 45.7405998639 112% => OK
Elegance: 1.84782608696 1.45489161554 127% => OK
Coherence and Cohesion:
Essay topic to essay body coherence: 0.280393328508 0.300154397459 93% => OK
Sentence sentence coherence: 0.111980369144 0.103427244359 108% => OK
Sentence sentence coherence SD: 0.0574372776394 0.0752933317313 76% => OK
Sentence paragraph coherence: 0.58183275365 0.497263757937 117% => OK
Sentence paragraph coherence SD: 0.104174735212 0.151897553556 69% => OK
Sentence topic coherence: 0.113352697163 0.114077575197 99% => OK
Sentence topic coherence SD: 0.051839952251 0.0781384742642 66% => OK
Paragraph paragraph coherence: 0.272202421848 0.336927656856 81% => OK
Paragraph paragraph coherence SD: 0.124878937897 0.067059652881 186% => OK
Paragraph topic coherence: 0.186358135179 0.210909579961 88% => OK
Paragraph topic coherence SD: 0.0615033920229 0.0618886996521 99% => OK
Task Achievement:
Sentences with positive sentiment : 12.0 11.8870967742 101% => OK
Sentences with negative sentiment : 1.0 3.86379928315 26% => OK
Sentences with neutral sentiment: 4.0 4.91756272401 81% => OK
Positive topic words: 12.0 8.42114695341 142% => OK
Negative topic words: 1.0 2.4623655914 41% => OK
Neutral topic words: 3.0 2.75985663082 109% => OK
Total topic words: 16.0 13.6433691756 117% => OK
What are sentences with positive/Negative/neutral sentiment?
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Rates: 83.3333333333 out of 100
Scores by essay e-grader: 25.0 Out of 30
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Note: This is not the final score. The e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.