The following appeared in a memo from the new vice president of Sartorian, a company that manufactures men's clothing.
"Five years ago, at a time when we had difficulties in obtaining reliable supplies of high quality wool fabric, we discontinued production of our alpaca overcoat. Now that we have a new fabric supplier, we should resume production. This coat should sell very well: since we have not offered an alpaca overcoat for five years and since our major competitor no longer makes an alpaca overcoat, there will be pent-up customer demand. Also, since the price of most types of clothing has increased in each of the past five years, customers should be willing to pay significantly higher prices for alpaca overcoats than they did five years ago, and our company profits will increase."
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
The company, Sartorian, wants to resume production of their alpaca coats after 5 years of no production. The alpaca coats have since been discontinued by their competitor. Sartorian believes that the lack of completion will encourage demand for their alpaca coats, thus increasing overall company profit. As time past, the inflation occurred thus, Sartorian believes that this will allow customers to pay an increased price for their coats. The question is how does the correlation of lack of competitors and increase in inflation correspond to increase sale if their alpaca coats?
Firstly, let's take a look at the assumption that since the competitor does not sell alpaca coats anymore there will be customers waiting to make a purchase. The competition could of stopped the production of alpacacoats because the lack of demand. People's style and social trends change as time moves along. Therefore, how does the company know for sure that their customers indeed do want to purchase their alpaca coats. The company could run into problems where they do resume production of the coats, but there is no desire in the market for the alpaca coats.
The next assumption is that the company, Sartotian, assumes that their new supplier will be reliable and produce high quality wool. What if the supply line is slow and not enough wool to produce the amount of coats the company desires. The supplier could fall through on the delivery of the requested wool. The company does not indicate quality checks of their supplier. This could potiently decrease the quality of the new alpaca coats compared to the previously produced coats.
Lastly, we will take a look at the assumtion of the consumer willing to pay the increase price of the coats. The company does not have enough infomation about the current market to assume that the consumer will pay the requested price. As said before, the consumer may not have the desire to purchase alpaca coats due to them being out of style. Trends in society has a huge impact of what products are pruchased. The company could make the wrong move by continuing a product that could be potentially left on the shelves.
Thus, the company correlating the increase profit due to the lack of competion, the assumption of current increase demand, and the willingness of customers to pay the increase price weakens Sartorian's arrugment due to the lack of information about current social trends. The company is not sure weather or not the consumer is willing to pay the price or is in fact intrested in buying alpaca coats. Sartorian should gather more information about the market before continuing the production of the alpaca coats to make sure they will indeed increase profits.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 6 2
No. of Spelling Errors: 10 2
No. of Sentences: 23 15
No. of Words: 452 350
No. of Characters: 2219 1500
No. of Different Words: 179 200
Fourth Root of Number of Words: 4.611 4.7
Average Word Length: 4.909 4.6
Word Length SD: 2.492 2.4
No. of Words greater than 5 chars: 160 100
No. of Words greater than 6 chars: 116 80
No. of Words greater than 7 chars: 80 40
No. of Words greater than 8 chars: 50 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 19.652 21.0
Sentence Length SD: 6.945 7.5
Use of Discourse Markers (%): 0.478 0.12
Sentence-Text Coherence: 0.34 0.35
Sentence-Para Coherence: 0.525 0.50
Sentence-Sentence Coherence: 0.11 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 174, Rule ID: MODAL_OF[1]
Message: It's never correct to use "of" after a modal verb. Use 'could have', or, in informal register, 'could've'.
Suggestion: could have; could've
...ing to make a purchase. The competition could of stopped the production of alpacacoats b...
^^^^^^^^
Line 5, column 92, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... assumes that their new supplier will be reliable and produce high quality wool. ...
^^
Line 7, column 8, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...he previously produced coats. Lastly, we will take a look at the assumtion of ...
^^
Transition Words or Phrases used:
but, first, firstly, if, lastly, look, may, so, therefore, thus, in fact
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 19.6327345309 66% => OK
Auxiliary verbs: 15.0 12.9520958084 116% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 23.0 28.8173652695 80% => OK
Preposition: 61.0 55.5748502994 110% => OK
Nominalization: 20.0 16.3942115768 122% => OK
Performance on vocabulary words:
No of characters: 2270.0 2260.96107784 100% => OK
No of words: 452.0 441.139720559 102% => OK
Chars per words: 5.02212389381 5.12650576532 98% => OK
Fourth root words length: 4.61088837703 4.56307096286 101% => OK
Word Length SD: 2.54687052198 2.78398813304 91% => OK
Unique words: 191.0 204.123752495 94% => More unique words wanted.
Unique words percentage: 0.422566371681 0.468620217663 90% => More unique words wanted or less content wanted.
syllable_count: 695.7 705.55239521 99% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 15.0 8.76447105788 171% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 23.0 19.7664670659 116% => OK
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 43.5452961482 57.8364921388 75% => OK
Chars per sentence: 98.6956521739 119.503703932 83% => OK
Words per sentence: 19.652173913 23.324526521 84% => OK
Discourse Markers: 3.13043478261 5.70786347227 55% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 8.0 4.67664670659 171% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.120660736924 0.218282227539 55% => OK
Sentence topic coherence: 0.0440177572738 0.0743258471296 59% => OK
Sentence topic coherence SD: 0.0287774592151 0.0701772020484 41% => Sentences are similar to each other.
Paragraph topic coherence: 0.0768533716824 0.128457276422 60% => OK
Paragraph topic coherence SD: 0.0340645093991 0.0628817314937 54% => OK
Essay readability:
automated_readability_index: 12.0 14.3799401198 83% => Automated_readability_index is low.
flesch_reading_ease: 60.65 48.3550499002 125% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.5 12.197005988 78% => OK
coleman_liau_index: 11.84 12.5979740519 94% => OK
dale_chall_readability_score: 7.55 8.32208582834 91% => OK
difficult_words: 85.0 98.500998004 86% => OK
linsear_write_formula: 8.0 12.3882235529 65% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 8.0 11.9071856287 67% => The average readability is low. Need to imporve the language.
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.