Franchise Business
The author and the lecturer compare franchise companies and independent businesses. In the reading passage, the author talks about the benefits of being a franchising owner. The lecturer, however, presents the disadvantage of the respective.
First, the author talks about the benefit of having reliable suppliers. He says that franchise owners do not have to take the risk to find their suppliers because many companies already have their own contact. The professor denies the fact. She mentions that it is not worth having the supplier of the company because they sell expensive products. Further, she mentions that the company forces the franchise owner to buy the product from their specified merchants. Even though there are other alternatives present in the market which are much cheaper than the product which owners buy from the brand suppliers.
Second, the author states that franchise owners save a lot of money by not spending on advertisements. Evidently, owners sell an already popular brand and get the benefit of advertising paid for by the parent company. The professor refutes the argument. She mentions that franchising brand take 6 percentage of money from the owner for advertisement. Moreover, owner will not get the benefit from such a marketing strategy because their own business is not being advertised, it is only for the company product. In addition, the money that the owner gives to the company is much more than the money they could have spent on the commercial for their individual business.
Lastly, the author says that franchises provide security. He states that the failure rate of big companies is less than small businesses. Additionally, franchising owners start to get profit within one year which is not possible in the case of their own business. The lecturer refutes the idea. She states that security is not permanent. Further, the speaker talks about a suggestion in which one can also buy an independent business from an owner. As a result, it will be more successful than opening a franchise.
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Grammar and spelling errors:
Line 3, column 466, Rule ID: SENTENCE_FRAGMENT[2]
Message: “Even though” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...product from their specified merchants. Even though there are other alternatives present in...
^^^^^^^^^^^
Transition Words or Phrases used:
also, first, however, if, lastly, moreover, second, so, in addition, as a result
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 10.4613686534 115% => OK
Auxiliary verbs: 4.0 5.04856512141 79% => OK
Conjunction : 3.0 7.30242825607 41% => More conjunction wanted.
Relative clauses : 13.0 12.0772626932 108% => OK
Pronoun: 26.0 22.412803532 116% => OK
Preposition: 32.0 30.3222958057 106% => OK
Nominalization: 4.0 5.01324503311 80% => OK
Performance on vocabulary words:
No of characters: 1717.0 1373.03311258 125% => OK
No of words: 332.0 270.72406181 123% => OK
Chars per words: 5.17168674699 5.08290768461 102% => OK
Fourth root words length: 4.2685907696 4.04702891845 105% => OK
Word Length SD: 2.74020742905 2.5805825403 106% => OK
Unique words: 153.0 145.348785872 105% => OK
Unique words percentage: 0.460843373494 0.540411800872 85% => More unique words wanted or less content wanted.
syllable_count: 522.9 419.366225166 125% => OK
avg_syllables_per_word: 1.6 1.55342163355 103% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 3.25607064018 246% => Less pronouns wanted as sentence beginning.
Article: 11.0 8.23620309051 134% => OK
Subordination: 2.0 1.25165562914 160% => OK
Conjunction: 0.0 1.51434878587 0% => OK
Preposition: 2.0 2.5761589404 78% => OK
Performance on sentences:
How many sentences: 22.0 13.0662251656 168% => OK
Sentence length: 15.0 21.2450331126 71% => The Avg. Sentence Length is relatively short.
Sentence length SD: 38.756417757 49.2860985944 79% => OK
Chars per sentence: 78.0454545455 110.228320801 71% => OK
Words per sentence: 15.0909090909 21.698381199 70% => OK
Discourse Markers: 3.63636363636 7.06452816374 51% => More transition words/phrases wanted.
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 1.0 4.19205298013 24% => OK
Sentences with positive sentiment : 8.0 4.33554083885 185% => OK
Sentences with negative sentiment : 6.0 4.45695364238 135% => OK
Sentences with neutral sentiment: 8.0 4.27373068433 187% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.192732978508 0.272083759551 71% => OK
Sentence topic coherence: 0.0566516479151 0.0996497079465 57% => OK
Sentence topic coherence SD: 0.0647893225612 0.0662205650399 98% => OK
Paragraph topic coherence: 0.13891681832 0.162205337803 86% => OK
Paragraph topic coherence SD: 0.0403703887761 0.0443174109184 91% => OK
Essay readability:
automated_readability_index: 10.5 13.3589403974 79% => Automated_readability_index is low.
flesch_reading_ease: 56.25 53.8541721854 104% => OK
smog_index: 3.1 5.55761589404 56% => Smog_index is low.
flesch_kincaid_grade: 9.1 11.0289183223 83% => OK
coleman_liau_index: 12.11 12.2367328918 99% => OK
dale_chall_readability_score: 7.8 8.42419426049 93% => OK
difficult_words: 72.0 63.6247240618 113% => OK
linsear_write_formula: 5.5 10.7273730684 51% => Linsear_write_formula is low.
gunning_fog: 8.0 10.498013245 76% => OK
text_standard: 8.0 11.2008830022 71% => OK
What are above readability scores?
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Write the essay in 20 minutes.
Rates: 71.6666666667 out of 100
Scores by essay e-grader: 21.5 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.