To survive in this highly competitive and dynamic era, companies worldwide often adopt new and innovative methods of sales and marketing. Recently, we have witnessed the trend of special sales and discount scheme to capture larger market share for increasing sales volumes and revenues. Proponents are debating over this phenomena, many argue that this way of marketing can tarnish reputation and brand image of the company, however, others have opposite views stating that this is a new way to attract mammoth customers and gives free publicity. In this article, I will lay my opinion after analyzing both the advantages and disadvantages of this trend.
To begin with, regularly coming out with special sales offers and festival discounts are proven to be a good strategy for companies world over. It has had generated massive sales and profit for the companies in a short period of time. For instance, a special discount offered by famous television brand on the occasions of the football world cup has beaten their earnings estimates. Moreover, companies can convert cash from the huge pile of inventories.
On the other hand, frequent offers and schemes can put a question mark in the mindset of consumer and it can backfire in long run, hence, left a detrimental impact on the company in terms of the reputation and branding. Furthermore, there have been instances of the poor quality of goods offered during such discount periods.
In conclusion, from the above examples it is evident that if timed it right with precise strategy, discounts and offers can be boon for the companies, otherwise it can turn in to a ban leaving severe impacts.
Grammar and spelling errors:
Line 1, column 317, Rule ID: THIS_NNS[1]
Message: Did you mean 'these'?
Suggestion: these
... revenues. Proponents are debating over this phenomena, many argue that this way of ...
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Line 3, column 220, Rule ID: PERIOD_OF_TIME[1]
Message: Use simply 'period'.
Suggestion: period
...and profit for the companies in a short period of time. For instance, a special discount offer...
^^^^^^^^^^^^^^
Line 7, column 71, Rule ID: IT_VBZ[1]
Message: Did you mean 'rights'?
Suggestion: rights
...examples it is evident that if timed it right with precise strategy, discounts and of...
^^^^^
Transition Words or Phrases used:
furthermore, hence, however, if, moreover, for instance, in conclusion, to begin with, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 7.0 10.5418719212 66% => OK
Auxiliary verbs: 7.0 6.10837438424 115% => OK
Conjunction : 14.0 8.36945812808 167% => OK
Relative clauses : 3.0 5.94088669951 50% => More relative clauses wanted.
Pronoun: 18.0 20.9802955665 86% => OK
Preposition: 42.0 31.9359605911 132% => OK
Nominalization: 4.0 5.75862068966 69% => OK
Performance on vocabulary words:
No of characters: 1385.0 1207.87684729 115% => OK
No of words: 272.0 242.827586207 112% => OK
Chars per words: 5.09191176471 5.00649968141 102% => OK
Fourth root words length: 4.06108636974 3.92707691288 103% => OK
Word Length SD: 2.68463676237 2.71678728327 99% => OK
Unique words: 167.0 139.433497537 120% => OK
Unique words percentage: 0.613970588235 0.580463131201 106% => OK
syllable_count: 436.5 379.143842365 115% => OK
avg_syllables_per_word: 1.6 1.57093596059 102% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.6157635468 65% => OK
Article: 1.0 1.56157635468 64% => OK
Subordination: 0.0 1.71428571429 0% => More adverbial clause wanted.
Conjunction: 0.0 0.931034482759 0% => OK
Preposition: 6.0 3.65517241379 164% => OK
Performance on sentences:
How many sentences: 11.0 12.6551724138 87% => OK
Sentence length: 24.0 20.5024630542 117% => OK
Sentence length SD: 55.5376426585 50.4703680194 110% => OK
Chars per sentence: 125.909090909 104.977214359 120% => OK
Words per sentence: 24.7272727273 20.9669160288 118% => OK
Discourse Markers: 9.45454545455 7.25397266985 130% => OK
Paragraphs: 4.0 4.12807881773 97% => OK
Language errors: 3.0 5.33497536946 56% => OK
Sentences with positive sentiment : 7.0 6.9802955665 100% => OK
Sentences with negative sentiment : 4.0 2.75862068966 145% => OK
Sentences with neutral sentiment: 0.0 2.91625615764 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.187750205037 0.242375264174 77% => OK
Sentence topic coherence: 0.0730711209332 0.0925447433944 79% => OK
Sentence topic coherence SD: 0.0445731352738 0.071462118173 62% => OK
Paragraph topic coherence: 0.102607980719 0.151781067708 68% => OK
Paragraph topic coherence SD: 0.0598972922767 0.0609392437508 98% => OK
Essay readability:
automated_readability_index: 14.9 12.6369458128 118% => OK
flesch_reading_ease: 47.12 53.1260098522 89% => OK
smog_index: 8.8 6.54236453202 135% => OK
flesch_kincaid_grade: 12.7 10.9458128079 116% => OK
coleman_liau_index: 12.54 11.5310837438 109% => OK
dale_chall_readability_score: 9.82 8.32886699507 118% => OK
difficult_words: 86.0 55.0591133005 156% => OK
linsear_write_formula: 14.5 9.94827586207 146% => OK
gunning_fog: 11.6 10.3980295567 112% => OK
text_standard: 15.0 10.5123152709 143% => OK
What are above readability scores?
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Rates: 85.0 out of 100
Scores by essay e-grader: 76.5 Out of 90
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.