Marketing strategy for big companies should be placed on offer and discounts, and in what are the advantages and disadvantages of this trend.

These days, there is an ongoing debate between consumers about offers and discounts and if it should be viewed as positive or negative impact to the consumers. While it is possible to claim that offers and discounts provides a lot of benefits to producers, my view is that the advantages outweigh the disdvantages. In this essay, I shall explain my point of view by analysing both sides of the argument.

There are several reasons why offers and discounts are considered to be advantageous to both companies and consumers. One of them is that offers and discounts boost up their income of companies. It can also be argued that discounts helps to the reputation of companies. It should also be taken into account that short time offers increases the percentage of sale. For example, a product with 40 percent discount has more chances of getting sold than a product with no discount.

Those who are against this issue have a different view that it can actually be a notable thing. Firstly, it is claimed that discounts can be a bad thing for cottage industries. Then there are concerns about the losses of giving discounts and free products.

While there are strong arguments on both sides of the case, my opinion is that marketing strategy is good for companies. I would Strongly recommend that offers and discounts provides lot of benefits to the owners.

Votes
Average: 5.5 (1 vote)
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Transition Words or Phrases used:
actually, also, first, firstly, if, so, then, while, for example

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 18.0 10.5418719212 171% => OK
Auxiliary verbs: 7.0 6.10837438424 115% => OK
Conjunction : 9.0 8.36945812808 108% => OK
Relative clauses : 10.0 5.94088669951 168% => OK
Pronoun: 26.0 20.9802955665 124% => Less pronouns wanted
Preposition: 29.0 31.9359605911 91% => OK
Nominalization: 2.0 5.75862068966 35% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.

Performance on vocabulary words:
No of characters: 1135.0 1207.87684729 94% => OK
No of words: 232.0 242.827586207 96% => OK
Chars per words: 4.89224137931 5.00649968141 98% => OK
Fourth root words length: 3.90276135726 3.92707691288 99% => OK
Word Length SD: 2.68010226059 2.71678728327 99% => OK
Unique words: 128.0 139.433497537 92% => More unique words wanted.
Unique words percentage: 0.551724137931 0.580463131201 95% => OK
syllable_count: 345.6 379.143842365 91% => OK
avg_syllables_per_word: 1.5 1.57093596059 95% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 9.0 4.6157635468 195% => OK
Article: 1.0 1.56157635468 64% => OK
Subordination: 2.0 1.71428571429 117% => OK
Conjunction: 0.0 0.931034482759 0% => OK
Preposition: 1.0 3.65517241379 27% => More preposition wanted as sentence beginning.

Performance on sentences:
How many sentences: 13.0 12.6551724138 103% => OK
Sentence length: 17.0 20.5024630542 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 27.0425918719 50.4703680194 54% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 87.3076923077 104.977214359 83% => OK
Words per sentence: 17.8461538462 20.9669160288 85% => OK
Discourse Markers: 4.92307692308 7.25397266985 68% => OK
Paragraphs: 4.0 4.12807881773 97% => OK
Language errors: 0.0 5.33497536946 0% => OK
Sentences with positive sentiment : 7.0 6.9802955665 100% => OK
Sentences with negative sentiment : 4.0 2.75862068966 145% => OK
Sentences with neutral sentiment: 2.0 2.91625615764 69% => OK
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.205979579772 0.242375264174 85% => OK
Sentence topic coherence: 0.0763952172732 0.0925447433944 83% => OK
Sentence topic coherence SD: 0.0479420994071 0.071462118173 67% => OK
Paragraph topic coherence: 0.122680776823 0.151781067708 81% => OK
Paragraph topic coherence SD: 0.023589924208 0.0609392437508 39% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.

Essay readability:
automated_readability_index: 10.5 12.6369458128 83% => Automated_readability_index is low.
flesch_reading_ease: 62.68 53.1260098522 118% => OK
smog_index: 3.1 6.54236453202 47% => Smog_index is low.
flesch_kincaid_grade: 8.7 10.9458128079 79% => OK
coleman_liau_index: 10.79 11.5310837438 94% => OK
dale_chall_readability_score: 8.02 8.32886699507 96% => OK
difficult_words: 52.0 55.0591133005 94% => OK
linsear_write_formula: 11.0 9.94827586207 111% => OK
gunning_fog: 8.8 10.3980295567 85% => OK
text_standard: 11.0 10.5123152709 105% => OK
What are above readability scores?

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Rates: 55.5555555556 out of 100
Scores by essay e-grader: 50.0 Out of 90
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.