To survive fierce competition and to achieve sustainable growth, consumer goods companies need to adapt lucrative marketing strategies like discount and special offers. Proponents are debating this phenomenon at the global platform, many are in favor of such gimmick stating it as a mandatory, whilst, others have opposite views that it can impact companies’ image and reputation greatly.
To begin with, there are enormous benefits of such scheme to attract new customers and generate huge sales volume. First, such promotions can give free marketing publicity which can draw the attention of larger consumers. Moreover, companies can offload use inventories by discount and inventories which can be converted in cash quickly. For instance, During the year-end sale in the month of December, most of the companies accumulate mammoth profitability due to the high turnover of the volumes.
On the other hand, if marketing strategies are not smart, efficient, and timely, it can have detrimental impacts on business and tarnish the reputation of the organization. Furthermore, companies should not compromise quality over quantity. For example, the recent incident of popular e-commerce company of selling the poor quality of goods online during the time of period has backfired.
In conclusion, from the above examples, it is evident that companies should implement smart marketing policy based on a study of past data, which can boon for the companies, otherwise it can be turned in to the disastrous or ban.
Transition Words or Phrases used:
first, furthermore, if, moreover, for example, for instance, in conclusion, to begin with, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 7.0 10.5418719212 66% => OK
Auxiliary verbs: 11.0 6.10837438424 180% => OK
Conjunction : 8.0 8.36945812808 96% => OK
Relative clauses : 5.0 5.94088669951 84% => OK
Pronoun: 8.0 20.9802955665 38% => OK
Preposition: 38.0 31.9359605911 119% => OK
Nominalization: 7.0 5.75862068966 122% => OK
Performance on vocabulary words:
No of characters: 1289.0 1207.87684729 107% => OK
No of words: 235.0 242.827586207 97% => OK
Chars per words: 5.48510638298 5.00649968141 110% => OK
Fourth root words length: 3.91531732006 3.92707691288 100% => OK
Word Length SD: 2.94613172964 2.71678728327 108% => OK
Unique words: 151.0 139.433497537 108% => OK
Unique words percentage: 0.642553191489 0.580463131201 111% => OK
syllable_count: 407.7 379.143842365 108% => OK
avg_syllables_per_word: 1.7 1.57093596059 108% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.6157635468 43% => OK
Article: 1.0 1.56157635468 64% => OK
Subordination: 1.0 1.71428571429 58% => OK
Conjunction: 1.0 0.931034482759 107% => OK
Preposition: 6.0 3.65517241379 164% => OK
Performance on sentences:
How many sentences: 10.0 12.6551724138 79% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 23.0 20.5024630542 112% => OK
Sentence length SD: 48.9689697666 50.4703680194 97% => OK
Chars per sentence: 128.9 104.977214359 123% => OK
Words per sentence: 23.5 20.9669160288 112% => OK
Discourse Markers: 10.8 7.25397266985 149% => OK
Paragraphs: 4.0 4.12807881773 97% => OK
Language errors: 0.0 5.33497536946 0% => OK
Sentences with positive sentiment : 5.0 6.9802955665 72% => OK
Sentences with negative sentiment : 3.0 2.75862068966 109% => OK
Sentences with neutral sentiment: 2.0 2.91625615764 69% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.306981538069 0.242375264174 127% => OK
Sentence topic coherence: 0.104927552265 0.0925447433944 113% => OK
Sentence topic coherence SD: 0.0655199355922 0.071462118173 92% => OK
Paragraph topic coherence: 0.174045429997 0.151781067708 115% => OK
Paragraph topic coherence SD: 0.0674689875411 0.0609392437508 111% => OK
Essay readability:
automated_readability_index: 16.2 12.6369458128 128% => OK
flesch_reading_ease: 39.67 53.1260098522 75% => OK
smog_index: 8.8 6.54236453202 135% => OK
flesch_kincaid_grade: 13.4 10.9458128079 122% => OK
coleman_liau_index: 14.86 11.5310837438 129% => OK
dale_chall_readability_score: 10.29 8.32886699507 124% => OK
difficult_words: 82.0 55.0591133005 149% => OK
linsear_write_formula: 11.5 9.94827586207 116% => OK
gunning_fog: 11.2 10.3980295567 108% => OK
text_standard: 12.0 10.5123152709 114% => OK
What are above readability scores?
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Rates: 77.7777777778 out of 100
Scores by essay e-grader: 70.0 Out of 90
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.