The following is a recommendation from the Board of Directors of Monarch Books.
"We recommend that Monarch Books open a café in its store. Monarch, having been in business at the same location for more than twenty years, has a large customer base because it is known for its wide selection of books on all subjects. Clearly, opening the café would attract more customers. Space could be made for the café by discontinuing the children's book section, which will probably become less popular given that the most recent national census indicated a significant decline in the percentage of the population under age ten. Opening a café will allow Monarch to attract more customers and better compete with Regal Books, which recently opened its own café."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation is likely to have the predicted result. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The Board of Directors of the Monarch Books recommends the opening of a café by discontinuing its children’s book section to attract more customers. This recommendation put forth by the board of directors is not based on solid reasoning and raises a lot of questions.
Firstly, Monarch Book store is twenty years old with a large customer base. It is beyond doubt that buyers of books are the knowledge-seeking intellectual folks of the society. Such individuals are always looking for the best, reliable and trustworthy booksellers to cater their needs and not looking for a café. There are lot of companies specializing in café management that caters entertainment needs. So café is indeed not a point of attraction for serious book-lovers. Well if there is a café then there will be some café customers who can turn up for a sip of coffee and snacks and of course not for books.
Secondly, Monarch Books is planning to open the café by shutting down the children’s book section which I think is a very illogical decision. The fact is that Monarch has the reputation of selling a wide selection of books. So, such reputation will definitely be hampered and for a business entity reputation should be given the utmost preference. Also the national census data can not be relied upon in this context since it is quite possible that the locality is possessing an exception in the population percentage less than age ten. Even if census data forecasts correctly, there will always be some demand (may be less slightly) of child books and also there may be some adults who enjoy reading children’s books. So, Monarch should not discontinue the children’s book section and instead may reduce its size and increase the size of other most demanding sections, but café should not be a replacement.
Thirdly, Regal Books is a new foray into the business of book selling and they are trying to attract café customers to buy books. But book-lovers really do not look for a café and in order to gain reputation among genuine book lovers Regal Books will need to build up its own reputation through better customer service, stocking better and widest range of books etc. Since Monarch Books is already having a upper hand in these regard as compared to Regal Books, so it is not prudent for the Monarch Books to open a café in its store. All café customers are definitely not genuine book-lovers and genuine book-lovers search for the best book sellers barring any attractions.
Well, finally, we can say that it may be a good idea to open a café for some refreshments of the customers of Monarch Books if any specific book section of the store is not compromised and the company’s reputation remains intact. If Monarch can accrue a separate area for the café, then this idea will not be that bad though.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2020-01-29 | lanhhoang | 81 | view |
| 2020-01-21 | stevewang1007 | 69 | view |
| 2020-01-20 | Anshul Agrawal | 77 | view |
| 2019-11-23 | kook | 59 | view |
| 2019-11-03 | Raunaq | 69 | view |
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 19 15
No. of Words: 483 350
No. of Characters: 2272 1500
No. of Different Words: 229 200
Fourth Root of Number of Words: 4.688 4.7
Average Word Length: 4.704 4.6
Word Length SD: 2.685 2.4
No. of Words greater than 5 chars: 146 100
No. of Words greater than 6 chars: 112 80
No. of Words greater than 7 chars: 74 40
No. of Words greater than 8 chars: 54 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 25.421 21.0
Sentence Length SD: 13.785 7.5
Use of Discourse Markers (%): 0.632 0.12
Sentence-Text Coherence: 0.337 0.35
Sentence-Para Coherence: 0.542 0.50
Sentence-Sentence Coherence: 0.101 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 5, column 354, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Also,
... should be given the utmost preference. Also the national census data can not be rel...
^^^^
Line 5, column 468, Rule ID: PROGRESSIVE_VERBS[1]
Message: This verb is normally not used in the progressive form. Try a simple form instead.
... it is quite possible that the locality is possessing an exception in the population percenta...
^^^^^^^^^^^^^
Line 7, column 406, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
.... Since Monarch Books is already having a upper hand in these regard as compared ...
^
Transition Words or Phrases used:
also, but, finally, first, firstly, if, look, may, really, second, secondly, so, then, third, thirdly, well, i think, of course
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 29.0 19.6327345309 148% => OK
Auxiliary verbs: 17.0 12.9520958084 131% => OK
Conjunction : 16.0 11.1786427146 143% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 22.0 28.8173652695 76% => OK
Preposition: 53.0 55.5748502994 95% => OK
Nominalization: 19.0 16.3942115768 116% => OK
Performance on vocabulary words:
No of characters: 2361.0 2260.96107784 104% => OK
No of words: 483.0 441.139720559 109% => OK
Chars per words: 4.88819875776 5.12650576532 95% => OK
Fourth root words length: 4.68799114503 4.56307096286 103% => OK
Word Length SD: 2.87318835918 2.78398813304 103% => OK
Unique words: 226.0 204.123752495 111% => OK
Unique words percentage: 0.467908902692 0.468620217663 100% => OK
syllable_count: 710.1 705.55239521 101% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 2.0 8.76447105788 23% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 47.9782242272 57.8364921388 83% => OK
Chars per sentence: 118.05 119.503703932 99% => OK
Words per sentence: 24.15 23.324526521 104% => OK
Discourse Markers: 6.35 5.70786347227 111% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 14.0 8.20758483034 171% => OK
Sentences with negative sentiment : 2.0 6.88822355289 29% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.35267110562 0.218282227539 162% => OK
Sentence topic coherence: 0.128369819234 0.0743258471296 173% => OK
Sentence topic coherence SD: 0.0945817086597 0.0701772020484 135% => OK
Paragraph topic coherence: 0.230120441241 0.128457276422 179% => OK
Paragraph topic coherence SD: 0.0657533666976 0.0628817314937 105% => OK
Essay readability:
automated_readability_index: 13.7 14.3799401198 95% => OK
flesch_reading_ease: 55.58 48.3550499002 115% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 11.38 12.5979740519 90% => OK
dale_chall_readability_score: 7.87 8.32208582834 95% => OK
difficult_words: 93.0 98.500998004 94% => OK
linsear_write_formula: 8.5 12.3882235529 69% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.