Argument Topic: "The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The author recommended increasing the budget to adverse the movie produced by the company. And he supported his argument by presenting a increase in the positive reviews while the movie experienced a decrease number of audience. The statement may seen to be reasonable at the first glance, but it fails to be wholly persuasive. The argument has several logical flaws and the conclusion is based on untenable assumptions.
First of all, the advertising director simply assumes the decrease number of audiences is due to the lack of advertisement. The assumption itself is a questionable stand as it assumes people did not choose to see the movie because they have no source to know about the information of the movie. However, it ignores the possibility that those people did not found the movie interesting after they saw the preview or the advertisement posters.
Moreover, the director overlooked the probable reason behind the decrease number of audiences. If the audience found a series of movie from a certain company fascinating, he would more than likely to watch the movie from the same company next time he go to the cinema. On the contrary, the decrease in audiences reflected the disappointment among the public. Since people dubious about the ability of the company to produce attractive movie has been driven away, it is not surprising that only people who spoke highly of the movie still watch the movie from the Super Screen Movie Production Company.
Even if we are to ignore those logical gaps above, there is another problem involved in the argument. The director hastily to advocate more allocation of budget to advertising without any substantial data given. How was the amount of bugdet last year compared to the amount in the past few year? If it Had the author presented and compared the coverage of advertisement in the past few years, he could have strengthen his point that the advertisement is the main contributing factor to the unpopularity among the public.
To sum up, the suggestion is markedly unconvinsing and the arthor fails to provide credible evidence to support his conclusion.
- Claim: In any field—business, politics, education, government—those in power should step down after five years. 50
- Argument Topic: "The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced 43
- The following appeared in a memo from the vice president of a food-distribution company with food-storage warehouses in several cities."Recently we signed a contract with The Fly-Away Pest-Control Company to provide pest-control services at our fast- 77
Comments
Essay evaluation report
Sentence: How was the amount of bugdet last year compared to the amount in the past few year?
Error: bugdet Suggestion: budget
Sentence: To sum up, the suggestion is markedly unconvinsing and the arthor fails to provide credible evidence to support his conclusion.
Error: unconvinsing Suggestion: unconvincing
Error: arthor Suggestion: author
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samples:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
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Attribute Value Ideal
Final score: 2.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 16 15
No. of Words: 350 350
No. of Characters: 1737 1500
No. of Different Words: 188 200
Fourth Root of Number of Words: 4.325 4.7
Average Word Length: 4.963 4.6
Word Length SD: 2.813 2.4
No. of Words greater than 5 chars: 127 100
No. of Words greater than 6 chars: 94 80
No. of Words greater than 7 chars: 67 40
No. of Words greater than 8 chars: 41 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.875 21.0
Sentence Length SD: 8.587 7.5
Use of Discourse Markers (%): 0.688 0.12
Sentence-Text Coherence: 0.316 0.35
Sentence-Para Coherence: 0.568 0.50
Sentence-Sentence Coherence: 0.087 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 136, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
...he supported his argument by presenting a increase in the positive reviews while ...
^
Line 1, column 248, Rule ID: PRP_PAST_PART[3]
Message: Did you mean 'see' or 'be seen'?
Suggestion: see; be seen
...e number of audience. The statement may seen to be reasonable at the first glance, b...
^^^^
Line 3, column 252, Rule ID: HE_VERB_AGR[1]
Message: The pronoun 'he' must be used with a third-person verb: 'goes'.
Suggestion: goes
...ovie from the same company next time he go to the cinema. On the contrary, the dec...
^^
Line 4, column 286, Rule ID: MANY_NN[1]
Message: Possible agreement error. The noun year seems to be countable; consider using: 'few years'.
Suggestion: few years
...year compared to the amount in the past few year? If it Had the author presented and c...
^^^^^^^^
Line 4, column 301, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...o the amount in the past few year? If it Had the author presented and compared th...
^^^
Line 5, column 106, Rule ID: HAVE_PART_AGREEMENT[1]
Message: Use past participle here: 'strengthened'.
Suggestion: strengthened
...nt in the past few years, he could have strengthen his point that the advertisement is the...
^^^^^^^^^^
Transition Words or Phrases used:
but, first, however, if, look, may, moreover, so, still, then, while, first of all, on the contrary, to sum up
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 19.6327345309 61% => OK
Auxiliary verbs: 3.0 12.9520958084 23% => OK
Conjunction : 6.0 11.1786427146 54% => More conjunction wanted.
Relative clauses : 4.0 13.6137724551 29% => More relative clauses wanted.
Pronoun: 21.0 28.8173652695 73% => OK
Preposition: 54.0 55.5748502994 97% => OK
Nominalization: 17.0 16.3942115768 104% => OK
Performance on vocabulary words:
No of characters: 1773.0 2260.96107784 78% => OK
No of words: 350.0 441.139720559 79% => More content wanted.
Chars per words: 5.06571428571 5.12650576532 99% => OK
Fourth root words length: 4.32530772707 4.56307096286 95% => OK
Word Length SD: 2.87775564477 2.78398813304 103% => OK
Unique words: 188.0 204.123752495 92% => More unique words wanted.
Unique words percentage: 0.537142857143 0.468620217663 115% => OK
syllable_count: 574.2 705.55239521 81% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 16.0 19.7664670659 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 47.3434509066 57.8364921388 82% => OK
Chars per sentence: 110.8125 119.503703932 93% => OK
Words per sentence: 21.875 23.324526521 94% => OK
Discourse Markers: 6.875 5.70786347227 120% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 9.0 6.88822355289 131% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.20944491831 0.218282227539 96% => OK
Sentence topic coherence: 0.0532643791678 0.0743258471296 72% => OK
Sentence topic coherence SD: 0.0568153699141 0.0701772020484 81% => OK
Paragraph topic coherence: 0.0806584510769 0.128457276422 63% => OK
Paragraph topic coherence SD: 0.0674852080264 0.0628817314937 107% => OK
Essay readability:
automated_readability_index: 13.4 14.3799401198 93% => Automated_readability_index is low.
flesch_reading_ease: 50.16 48.3550499002 104% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 12.13 12.5979740519 96% => OK
dale_chall_readability_score: 8.74 8.32208582834 105% => OK
difficult_words: 90.0 98.500998004 91% => OK
linsear_write_formula: 8.5 12.3882235529 69% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.