The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted
The business manager has shared a memorandum raising a concern regarding the news broadcasted in late-night shows. He has suggested to include weather and local news in all the news programs which might help in reducing complaints. I strongly disagree with the managers's suggestion. there should be more research done before changing the content of news on the shows.
it is observed that the most of the complaints received from the viewers are related to the coverage of weather and local news. this statement does not provide sufficient information about the complaints. we need more details and find out the patterns of the complaints. What are the different types, particular timing when most complaints are registered, locations from we are getting the complaints. If we have all these data, we can find out a main concern for majority of the viewers and take actions accordingly.
further, it is mentioned that the local businesses has stopped advertising during the late night shows.
there are other factors which can also influence their decesion in reduced advertising. they might be struggling with the business and would have taken this decision to control the profit, or they might be using some other way of advertising which could be more effective for them. More research is needed before jumping to conclusion and take decisions which can hamper the business more.
The business manager has asked to include weather and local news in all the late-night shows. this action can do more damage to them instead of getting more viewers. The news will become more repetetive, the content would be redundent which might make viewers less interested . instead they should identify particluar slot or period in which local and weather news can be broadcasted. The viewers would be more aware about the timings and will watch the shows according to interests. it can further increase advertising for the station. they can allocate advertises also according to the news show. More local advertises can be shown during local new shows.
After going through all these examples, alternate options and implications, we can say that the current market study is not sufficient to take major decisions like these. The manager should spend some more time in collecting data and analyze that to find the exact reason in viewers decline. this study will help them to take more practical and relevent decisions instead of taking decisions in hurry. they might found some intersting pattern or observations in study which can help thier business also.
| Post date | Users | Rates | Link to Content |
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 15 15
No. of Words: 415 350
No. of Characters: 2094 1500
No. of Different Words: 184 200
Fourth Root of Number of Words: 4.513 4.7
Average Word Length: 5.046 4.6
Word Length SD: 2.536 2.4
No. of Words greater than 5 chars: 140 100
No. of Words greater than 6 chars: 121 80
No. of Words greater than 7 chars: 77 40
No. of Words greater than 8 chars: 53 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 27.667 21.0
Sentence Length SD: 12.626 7.5
Use of Discourse Markers (%): 0.333 0.12
Sentence-Text Coherence: 0.394 0.35
Sentence-Para Coherence: 0.69 0.50
Sentence-Sentence Coherence: 0.249 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 1, column 123, Rule ID: ADMIT_ENJOY_VB[1]
Message: This verb is used with the gerund form: 'suggested including'.
Suggestion: suggested including
...broadcasted in late-night shows. He has suggested to include weather and local news in all the news ...
^^^^^^^^^^^^^^^^^^^^
Line 1, column 284, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: There
...disagree with the managerss suggestion. there should be more research done before cha...
^^^^^
Line 5, column 1, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
... the content of news on the shows. it is observed that the most of the compla...
^^
Line 5, column 129, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: This
...the coverage of weather and local news. this statement does not provide sufficient i...
^^^^
Line 5, column 206, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: We
...cient information about the complaints. we need more details and find out the patt...
^^
Line 9, column 1, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Further
...wers and take actions accordingly. further, it is mentioned that the local busines...
^^^^^^^
Line 11, column 1, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: There
...rtising during the late night shows. there are other factors which can also influe...
^^^^^
Line 11, column 89, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: They
... their decesion in reduced advertising. they might be struggling with the business a...
^^^^
Line 15, column 95, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: This
...local news in all the late-night shows. this action can do more damage to them inste...
^^^^
Line 15, column 235, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...petetive, the content would be redundent which might make viewers less interested...
^^
Line 15, column 277, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
...which might make viewers less interested . instead they should identify particluar...
^^
Line 15, column 280, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Instead
...ch might make viewers less interested . instead they should identify particluar slot or...
^^^^^^^
Line 15, column 280, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: instead,
...ch might make viewers less interested . instead they should identify particluar slot or...
^^^^^^^
Line 15, column 486, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
...watch the shows according to interests. it can further increase advertising for th...
^^
Line 15, column 539, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: They
...r increase advertising for the station. they can allocate advertises also according ...
^^^^
Line 19, column 293, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: This
...nd the exact reason in viewers decline. this study will help them to take more pract...
^^^^
Line 19, column 403, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: They
...s instead of taking decisions in hurry. they might found some intersting pattern or ...
^^^^
Line 19, column 499, Rule ID: ALSO_SENT_END[1]
Message: 'Also' is not used at the end of the sentence. Use 'as well' instead.
Suggestion: as well
... in study which can help thier business also.
^^^^
Line 23, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...hich can help thier business also.
^^^^
Transition Words or Phrases used:
accordingly, also, if, regarding, so
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 17.0 19.6327345309 87% => OK
Auxiliary verbs: 26.0 12.9520958084 201% => Less auxiliary verb wanted.
Conjunction : 15.0 11.1786427146 134% => OK
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 30.0 28.8173652695 104% => OK
Preposition: 46.0 55.5748502994 83% => OK
Nominalization: 5.0 16.3942115768 30% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2162.0 2260.96107784 96% => OK
No of words: 415.0 441.139720559 94% => More content wanted.
Chars per words: 5.20963855422 5.12650576532 102% => OK
Fourth root words length: 4.51348521516 4.56307096286 99% => OK
Word Length SD: 2.61417799513 2.78398813304 94% => OK
Unique words: 195.0 204.123752495 96% => OK
Unique words percentage: 0.469879518072 0.468620217663 100% => OK
syllable_count: 646.2 705.55239521 92% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 14.0 4.96107784431 282% => Less pronouns wanted as sentence beginning.
Article: 6.0 8.76447105788 68% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 25.0 19.7664670659 126% => OK
Sentence length: 16.0 22.8473053892 70% => The Avg. Sentence Length is relatively short.
Sentence length SD: 33.3292904215 57.8364921388 58% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 86.48 119.503703932 72% => OK
Words per sentence: 16.6 23.324526521 71% => OK
Discourse Markers: 1.44 5.70786347227 25% => More transition words/phrases wanted.
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 19.0 5.25449101796 362% => Less language errors wanted.
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 10.0 4.67664670659 214% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.241008402467 0.218282227539 110% => OK
Sentence topic coherence: 0.0822012132975 0.0743258471296 111% => OK
Sentence topic coherence SD: 0.0830696069609 0.0701772020484 118% => OK
Paragraph topic coherence: 0.142504868109 0.128457276422 111% => OK
Paragraph topic coherence SD: 0.0904403702637 0.0628817314937 144% => OK
Essay readability:
automated_readability_index: 11.4 14.3799401198 79% => Automated_readability_index is low.
flesch_reading_ease: 55.24 48.3550499002 114% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.5 12.197005988 78% => OK
coleman_liau_index: 12.64 12.5979740519 100% => OK
dale_chall_readability_score: 8.04 8.32208582834 97% => OK
difficult_words: 95.0 98.500998004 96% => OK
linsear_write_formula: 6.5 12.3882235529 52% => Linsear_write_formula is low.
gunning_fog: 8.4 11.1389221557 75% => OK
text_standard: 10.0 11.9071856287 84% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.