Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.
The argument contains many assumptions which do not substantially support the claim that in order to attract more viewers to the program and avoid losing advertising revenue, the late-night news must restore it's original weather and local news time.
One flaw in the argument is that the author puts weight in that most of the complaints recieved from viewers were regarding the station's coverage of weather and local news. The assumption is that viewers were unhappy with how little coverage there was of weather and local news. However, due to the vague language utilized it could indeed be the opposite and the viewers actually prefer even less coverage. The statement only states that the complaints were concerned with the covereage in general. The lack of specificity makes it unclear what these complaints were actually about. In addition, even though most complaints were about coverage does not mean that this was significant in and of itself. For example, the year prior could have had 100 complaints about how there was too much weather and local news coverage and this year there were 10 complaints about there being not enough coverage. Nonetheless, if there were only 15 total complaints in the current year and 10 were about the lack of coverage, than yes it would mean that most were about the news coverage however if you take into account the number of complaints in totality this number yields insignificant. In the event that there actually were a large number of complaints, it still is unclear if the number would actually be representative of the population that watches the show. For example, there may be hundreds upon hundreds of complaints but they could be by the same few people or by a small group whose opinions do not represent the majority of viewers.
Another flaw in the argument is the assumption that advertising from local businesses has decreased and to avoid losing revenue the station must in turn bring back the weather and local news allotments. There are several inherant issues with this flow of logic. First, it assumes that a decrease in advertising from local businesses leads to lost revenue. This does not take into account the advertising budgets of non-local or national businesses who may have increased their advertising dollars with the station now that there is more focus on national news. It is also unclear why the local businesses have canceled their contracts and does not in explicit terms state that it was due to less local news time. It may be that even if more local coverage was added that local businesses in general are moving away from television advertising and taking those dollars to other channels like print or digital.
This brings us to the last point which assumes that the complaints made demonstrate a decrease in viewership. Viewership may be entirely independent of whether or not the station promotes weather and local news. There are growing trends that people are venturing towards other news outlets online which may explain any decrease in viewership. To help substantiate this claim a survey could go out to potential viewers to help determine if returning the weather and local news slots to their previous allotment would attract them to watching the show.
Ultimately, the argument that restoring time for weather and local news will attract more viewers and avoid losing advertising revenue is unfounded.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2020-01-30 | abirtanaz242 | 66 | view |
| 2020-01-29 | olaobamide | 75 | view |
| 2020-01-29 | lekuleku | 55 | view |
| 2020-01-12 | sudesh tiwari | 55 | view |
| 2020-01-12 | AC1990 | 77 | view |
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 22 15
No. of Words: 563 350
No. of Characters: 2800 1500
No. of Different Words: 234 200
Fourth Root of Number of Words: 4.871 4.7
Average Word Length: 4.973 4.6
Word Length SD: 2.533 2.4
No. of Words greater than 5 chars: 183 100
No. of Words greater than 6 chars: 157 80
No. of Words greater than 7 chars: 102 40
No. of Words greater than 8 chars: 60 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 25.591 21.0
Sentence Length SD: 9.67 7.5
Use of Discourse Markers (%): 0.727 0.12
Sentence-Text Coherence: 0.344 0.35
Sentence-Para Coherence: 0.532 0.50
Sentence-Sentence Coherence: 0.151 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 129, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
...ecieved from viewers were regarding the stations coverage of weather and local news. The...
^^^^^^^^
Line 3, column 1216, Rule ID: LARGE_NUMBER_OF[1]
Message: Specify a number, remove phrase, or simply use 'many' or 'numerous'
Suggestion: many; numerous
.... In the event that there actually were a large number of complaints, it still is unclear if the ...
^^^^^^^^^^^^^^^^^
Line 7, column 153, Rule ID: WHETHER[7]
Message: Perhaps you can shorten this phrase to just 'whether'. It is correct though if you mean 'regardless of whether'.
Suggestion: whether
...ewership may be entirely independent of whether or not the station promotes weather and local ...
^^^^^^^^^^^^^^
Transition Words or Phrases used:
actually, also, but, first, however, if, may, nonetheless, regarding, so, still, as to, for example, in addition, in general
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 33.0 19.6327345309 168% => OK
Auxiliary verbs: 15.0 12.9520958084 116% => OK
Conjunction : 22.0 11.1786427146 197% => OK
Relative clauses : 23.0 13.6137724551 169% => OK
Pronoun: 44.0 28.8173652695 153% => Less pronouns wanted
Preposition: 67.0 55.5748502994 121% => OK
Nominalization: 13.0 16.3942115768 79% => OK
Performance on vocabulary words:
No of characters: 2845.0 2260.96107784 126% => OK
No of words: 563.0 441.139720559 128% => OK
Chars per words: 5.05328596803 5.12650576532 99% => OK
Fourth root words length: 4.87110059796 4.56307096286 107% => OK
Word Length SD: 2.58723480471 2.78398813304 93% => OK
Unique words: 237.0 204.123752495 116% => OK
Unique words percentage: 0.420959147425 0.468620217663 90% => More unique words wanted or less content wanted.
syllable_count: 876.6 705.55239521 124% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 22.0 19.7664670659 111% => OK
Sentence length: 25.0 22.8473053892 109% => OK
Sentence length SD: 55.7868767707 57.8364921388 96% => OK
Chars per sentence: 129.318181818 119.503703932 108% => OK
Words per sentence: 25.5909090909 23.324526521 110% => OK
Discourse Markers: 5.63636363636 5.70786347227 99% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 17.0 6.88822355289 247% => Less negative sentences wanted.
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.379748252799 0.218282227539 174% => OK
Sentence topic coherence: 0.121194257205 0.0743258471296 163% => OK
Sentence topic coherence SD: 0.0760575131413 0.0701772020484 108% => OK
Paragraph topic coherence: 0.216593798075 0.128457276422 169% => OK
Paragraph topic coherence SD: 0.0345396200763 0.0628817314937 55% => OK
Essay readability:
automated_readability_index: 15.2 14.3799401198 106% => OK
flesch_reading_ease: 46.1 48.3550499002 95% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.0 12.197005988 107% => OK
coleman_liau_index: 12.31 12.5979740519 98% => OK
dale_chall_readability_score: 7.77 8.32208582834 93% => OK
difficult_words: 103.0 98.500998004 105% => OK
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 12.0 11.1389221557 108% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.