"Over the past year, our late-night news program has devoted increasingly more time to covering national news and less time to covering weather and local news. During the same time period, most of the complaints we received from viewers were concerned with the station's coverage of weather and local news. In addition, several local businesses that used to run advertisements during our late-night news program have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand the coverage of weather and local news on all our news programs."
The memorandum from the business manager of a television station comes to a solution to restore the former level of weather and local news. The complaints by viewers and revoking advertising contracts from local businesses. However, before this recommendation can be properly evaluated two possibilities must be proved with evidence.
First of all, what if the complaints received by viewers concerning local and weather news have no relation with national news scheduled late night? It is possible that viewers are unhappy because of some other reasons like the content shown is not appropriate or the time when its forecast is inappropriate. Further, most people like to watch weather news and local news in the early morning while having breakfast. If either of these scenarios has merit then the conclusion drawn in the original argument is significantly weekend.
Secondly, what if the local businesses sponsoring the advertisements are unsatisfied by the station? It is possible that they are not paid enough or they don't see any impact on the sales of their product by advertising during late-night news. For instance, viewers watching late-night news are very few so they might not be interested in the extra stuff like these advertisements. Further, it's a human tendency to avoid unwanted stuff, they might switch the channel when they see advertisements telecasted. If the above is true then the argument does not hold water.
In conclusion, the argument as it stands now is considerably flawed due to its reliance on several unwarranted assumptions. If the author is able to provide the evidence for two stated possibilities (in the form of systematic research) then it will be possible to fully evaluate the viability of the proposed recommendation of restoring the weather and local news to its former level for better stability of their station.
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 14 15
No. of Words: 300 350
No. of Characters: 1535 1500
No. of Different Words: 167 200
Fourth Root of Number of Words: 4.162 4.7
Average Word Length: 5.117 4.6
Word Length SD: 2.948 2.4
No. of Words greater than 5 chars: 107 100
No. of Words greater than 6 chars: 91 80
No. of Words greater than 7 chars: 65 40
No. of Words greater than 8 chars: 39 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.429 21.0
Sentence Length SD: 9.34 7.5
Use of Discourse Markers (%): 0.643 0.12
Sentence-Text Coherence: 0.333 0.35
Sentence-Para Coherence: 0.548 0.50
Sentence-Sentence Coherence: 0.048 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 5, column 418, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...e early morning while having breakfast. If either of these scenarios has merit the...
^^
Line 5, column 525, Rule ID: BEEN_PART_AGREEMENT[2]
Message: Consider using a past participle here: 'weekended'.
Suggestion: weekended
... the original argument is significantly weekend. Secondly, what if the local busin...
^^^^^^^
Line 9, column 155, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...e that they are not paid enough or they dont see any impact on the sales of their pr...
^^^^
Line 9, column 391, Rule ID: IT_IS[17]
Message: Did you mean 'it's' (='it is') instead of 'its' (possessive pronoun)?
Suggestion: it's; it is
...uff like these advertisements. Further, its a human tendency to avoid unwanted stuf...
^^^
Line 9, column 508, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...hen they see advertisements telecasted. If the above is true then the argument doe...
^^
Transition Words or Phrases used:
first, however, if, second, secondly, so, then, while, for instance, in conclusion, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 16.0 19.6327345309 81% => OK
Auxiliary verbs: 5.0 12.9520958084 39% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 4.0 13.6137724551 29% => More relative clauses wanted.
Pronoun: 20.0 28.8173652695 69% => OK
Preposition: 40.0 55.5748502994 72% => OK
Nominalization: 14.0 16.3942115768 85% => OK
Performance on vocabulary words:
No of characters: 1574.0 2260.96107784 70% => OK
No of words: 299.0 441.139720559 68% => More content wanted.
Chars per words: 5.26421404682 5.12650576532 103% => OK
Fourth root words length: 4.1583189471 4.56307096286 91% => OK
Word Length SD: 3.01753802499 2.78398813304 108% => OK
Unique words: 168.0 204.123752495 82% => More unique words wanted.
Unique words percentage: 0.561872909699 0.468620217663 120% => OK
syllable_count: 492.3 705.55239521 70% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 3.0 8.76447105788 34% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 14.0 19.7664670659 71% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 52.3446681689 57.8364921388 91% => OK
Chars per sentence: 112.428571429 119.503703932 94% => OK
Words per sentence: 21.3571428571 23.324526521 92% => OK
Discourse Markers: 6.85714285714 5.70786347227 120% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.247599667692 0.218282227539 113% => OK
Sentence topic coherence: 0.0837434237024 0.0743258471296 113% => OK
Sentence topic coherence SD: 0.0896286501612 0.0701772020484 128% => OK
Paragraph topic coherence: 0.147973734708 0.128457276422 115% => OK
Paragraph topic coherence SD: 0.0931207811235 0.0628817314937 148% => OK
Essay readability:
automated_readability_index: 14.0 14.3799401198 97% => OK
flesch_reading_ease: 50.16 48.3550499002 104% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 13.23 12.5979740519 105% => OK
dale_chall_readability_score: 8.69 8.32208582834 104% => OK
difficult_words: 76.0 98.500998004 77% => More difficult words wanted.
linsear_write_formula: 11.5 12.3882235529 93% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
More content wanted.
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.