Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold.
To what extent do you agree of disagree.
Give reasons for your answer and include any relevant examples from your own knowledge or experience
In general, the real needs of a product will make the high sales of it. However, the media development have significant impact to the sales of goods. I adamantly believe that the higher the sale is, the more power of advertising is, and people are buying unnecessary products.
First of all, the advertising make people believe in their products. Most of television or internet advertising have active sounds and vivid images that attract buyers’ attention. In addition, the companies also pay numerous money to have famous celebrities in their advertising, they know that shoppers will easier to give their money to have the same goods with their idol. For example, Son Tung MTP is a famous singer who is represented for OPPO mobile branch. Many young students love him and willing to pay a large amount of money to have the new products that he introduces, even though their phone are still in well-condition and the new one is not needed. Therefore, his effect make the sales of OPPO mobile go rapidly up.
Secondly, the advertised production team understand human psychology and their advertising focus on human feelings. Naturally, people are living in community and effecting by others around them which called crowd effect. In indeed, people do not want to be left behind and be alone is the reason why they will buy the similar goods to their relatives easily. Especially, in the countryside where the community has important part in human life, the crowd effect is more powerful. In the advertising, the production often says that their product have sold throughout the country and have the belief of many people which will have mental-effectiveness on buyers.
In conclusion, I believe the power of advertising effect to the product sales and not reflect the actual need of people. Their impact was built based on the content of advertising and also their purpose on human psychology of crowd effect. In marketing aspect, I support the creative advertising to put people use their products, but be a buyer, I think they should tell the truth quality of the goods in the advertising
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2020-01-04 | gulbakhyt_90 | 61 | view |
| 2019-12-04 | trucn | 67 | view |
| 2019-12-01 | Aydin03 | 11 | view |
| 2019-12-01 | Aydin03 | 11 | view |
| 2019-11-21 | khanhptk162 | 73 | view |
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Grammar and spelling errors:
Line 5, column 245, Rule ID: FAMOUS_CELEBRITY[1]
Message: Use simply 'celebrities'.
Suggestion: celebrities
...mpanies also pay numerous money to have famous celebrities in their advertising, they know that sh...
^^^^^^^^^^^^^^^^^^
Transition Words or Phrases used:
also, but, first, however, if, second, secondly, so, still, therefore, well, for example, i think, in addition, in conclusion, in general, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 13.1623246493 106% => OK
Auxiliary verbs: 6.0 7.85571142285 76% => OK
Conjunction : 12.0 10.4138276553 115% => OK
Relative clauses : 9.0 7.30460921844 123% => OK
Pronoun: 28.0 24.0651302605 116% => OK
Preposition: 47.0 41.998997996 112% => OK
Nominalization: 5.0 8.3376753507 60% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1761.0 1615.20841683 109% => OK
No of words: 351.0 315.596192385 111% => OK
Chars per words: 5.01709401709 5.12529762239 98% => OK
Fourth root words length: 4.32839392791 4.20363070211 103% => OK
Word Length SD: 2.79478031163 2.80592935109 100% => OK
Unique words: 182.0 176.041082164 103% => OK
Unique words percentage: 0.518518518519 0.561755894193 92% => More unique words wanted or less content wanted.
syllable_count: 547.2 506.74238477 108% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 5.43587174349 129% => OK
Article: 8.0 2.52805611222 316% => Less articles wanted as sentence beginning.
Subordination: 1.0 2.10420841683 48% => OK
Conjunction: 2.0 0.809619238477 247% => Less conjunction wanted as sentence beginning.
Preposition: 7.0 4.76152304609 147% => OK
Performance on sentences:
How many sentences: 17.0 16.0721442886 106% => OK
Sentence length: 20.0 20.2975951904 99% => OK
Sentence length SD: 42.412866103 49.4020404114 86% => OK
Chars per sentence: 103.588235294 106.682146367 97% => OK
Words per sentence: 20.6470588235 20.7667163134 99% => OK
Discourse Markers: 8.88235294118 7.06120827912 126% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 1.0 5.01903807615 20% => OK
Sentences with positive sentiment : 7.0 8.67935871743 81% => OK
Sentences with negative sentiment : 0.0 3.9879759519 0% => More negative sentences wanted.
Sentences with neutral sentiment: 10.0 3.4128256513 293% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.132189238624 0.244688304435 54% => OK
Sentence topic coherence: 0.0506334032427 0.084324248473 60% => OK
Sentence topic coherence SD: 0.0423378266756 0.0667982634062 63% => OK
Paragraph topic coherence: 0.0970419669746 0.151304729494 64% => OK
Paragraph topic coherence SD: 0.0335309976462 0.056905535591 59% => OK
Essay readability:
automated_readability_index: 12.5 13.0946893788 95% => OK
flesch_reading_ease: 51.18 50.2224549098 102% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 11.1 11.3001002004 98% => OK
coleman_liau_index: 11.84 12.4159519038 95% => OK
dale_chall_readability_score: 8.14 8.58950901804 95% => OK
difficult_words: 78.0 78.4519038076 99% => OK
linsear_write_formula: 9.0 9.78957915832 92% => OK
gunning_fog: 10.0 10.1190380762 99% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
---------------------
Rates: 67.4157303371 out of 100
Scores by essay e-grader: 6.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.