The following is a memorandum from business manager of television station.
" Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. Most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us, Therefore, in order to attract more viewers and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level".
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen this argument.
The argument that in order to attract more viewers to the late-night news program and to avoid losing any further advertising revenue, the TV station should devote more time to weather and local news rather than national news is not entirely convincing since it ignores some certain crucial assumptions.
First, the argument assumes that unless by devoting more time to weather and local news, people might not view their program, he also assumes that the local businesses that advertise during the program canceled their contract due to lack of many viewers. Also he assumed that that complaints made by viewers were as a result of not devoting time to weather and local news. Yet, the author provided no proof to show that these assumptions are possible.
Second, the argument never address the time this program was aired. For instance, since the news is a late-night program and maybe it is delivered by 10:00 PM, there is possibility that there will be fewer viewers to watch this news since it is likely that a larger part of the population would have gone to work during the day period and might want to rest as early as possible 9:00 PM or 9:30 PM in preparation for the next working day. Probably if the new was not a late-night program, it might get more viewers than what it is having now. So it is possible that even if the news program is devoted more time than weather and local news, it might still be getting fewer views. The author did not also consider the type of viewers that watch this particular TV station. The viewers could vary, ranging from children to adult. For instance, if the large populations of the viewers are teenagers who likes football or prefer to watch music videos, perhaps the time of this event or show coincides with the time of the news program? This questions are not addressed by the author before making his conclusion.
Third, the does not take into consideration the cost of required for a local business to advertise their products and services during the program. Perhaps, the local business might not be financially buoyant enough to pay what the TV station currently charge as cost for advertising during the program and might have seen another TV station that charge less to advertise during a news program. Presumably, if the TV station reduces the cost of advertising during a news program, they might not lose advertising revenue any longer.
Finally, the complaints made during the period which the late-night news devoted more time to national news than weather and local news might not be related to the duration in which the weather and the local news were given, viewers might call in to make complain about the mode of accuracy of the weather reports delivered by the program or made complain about the poor coverage of the local news.
Thus, the argument is not completely sound. The evidence provided by the author to fortify the conclusion is not sufficient enough to support the assumptions made. Ultimately, the argument perhaps might have been strengthened if the author could prove how the time the news program was delivered would not affect the number of views and also the amount charged by the TV station to advertise a local business during a news program.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2020-01-09 | Haphisz | 49 | view |
| 2019-09-21 | hemanth2428 | 33 | view |
| 2019-09-03 | Shivgovind | 55 | view |
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 19 15
No. of Words: 559 350
No. of Characters: 2628 1500
No. of Different Words: 215 200
Fourth Root of Number of Words: 4.862 4.7
Average Word Length: 4.701 4.6
Word Length SD: 2.406 2.4
No. of Words greater than 5 chars: 179 100
No. of Words greater than 6 chars: 141 80
No. of Words greater than 7 chars: 76 40
No. of Words greater than 8 chars: 41 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 29.421 21.0
Sentence Length SD: 19.179 7.5
Use of Discourse Markers (%): 0.684 0.12
Sentence-Text Coherence: 0.362 0.35
Sentence-Para Coherence: 0.577 0.50
Sentence-Sentence Coherence: 0.139 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 5, column 241, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...m canceled their contract due to lack of many viewers. Also he assumed that that ...
^^
Line 5, column 257, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Also,
... contract due to lack of many viewers. Also he assumed that that complaints made by...
^^^^
Transition Words or Phrases used:
also, finally, first, if, may, second, so, still, then, third, thus, for instance, as a result
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 23.0 19.6327345309 117% => OK
Auxiliary verbs: 16.0 12.9520958084 124% => OK
Conjunction : 16.0 11.1786427146 143% => OK
Relative clauses : 15.0 13.6137724551 110% => OK
Pronoun: 32.0 28.8173652695 111% => OK
Preposition: 63.0 55.5748502994 113% => OK
Nominalization: 18.0 16.3942115768 110% => OK
Performance on vocabulary words:
No of characters: 2704.0 2260.96107784 120% => OK
No of words: 556.0 441.139720559 126% => OK
Chars per words: 4.86330935252 5.12650576532 95% => OK
Fourth root words length: 4.85588840946 4.56307096286 106% => OK
Word Length SD: 2.44420887105 2.78398813304 88% => OK
Unique words: 225.0 204.123752495 110% => OK
Unique words percentage: 0.404676258993 0.468620217663 86% => More unique words wanted or less content wanted.
syllable_count: 819.9 705.55239521 116% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 13.0 8.76447105788 148% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 29.0 22.8473053892 127% => The Avg. Sentence Length is relatively long.
Sentence length SD: 104.991174936 57.8364921388 182% => OK
Chars per sentence: 142.315789474 119.503703932 119% => OK
Words per sentence: 29.2631578947 23.324526521 125% => OK
Discourse Markers: 4.94736842105 5.70786347227 87% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 9.0 6.88822355289 131% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.374411488081 0.218282227539 172% => OK
Sentence topic coherence: 0.125467869845 0.0743258471296 169% => OK
Sentence topic coherence SD: 0.106015163258 0.0701772020484 151% => OK
Paragraph topic coherence: 0.236794329863 0.128457276422 184% => OK
Paragraph topic coherence SD: 0.0637375513642 0.0628817314937 101% => OK
Essay readability:
automated_readability_index: 16.1 14.3799401198 112% => OK
flesch_reading_ease: 50.5 48.3550499002 104% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.4 12.197005988 110% => OK
coleman_liau_index: 11.5 12.5979740519 91% => OK
dale_chall_readability_score: 7.69 8.32208582834 92% => OK
difficult_words: 92.0 98.500998004 93% => OK
linsear_write_formula: 18.0 12.3882235529 145% => OK
gunning_fog: 13.6 11.1389221557 122% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.