The following was presented as part of a business plan by Apex Corporation.
"To answer the increased demand for artisan coffee, Apex Corporation is releasing a new line of coffee, "Gourmet Select." Apex Corporation will first introduce the coffee into major supermarkets, where it hopes word-of-mouth advertising will sustain sales. After a few months Apex Corp. will run an advertising campaign aimed at television and radio while simultaneously releasing the brand to several major chain restaurants. Based on this strategy, Apex Corporation hopes to make "Gourmet Select" one of the top sellers in the coffee market."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
To base the success of a business on a plan centered on only advertisement is parochial and ridiculous. The business plan of introducing a new line of coffee and its ascendancy through intense advertisements lack completeness. Not to demean the role of advertisements in sales increase, the success of a business is more dependent on value propositions to intended stakeholders.
The author assumed that the taste of the new line of coffee would be palatable to all intended consumers and imploring them to purchase the coffee through advertisements with a certainty of more sales delineated an invalidated conclusion of everyone finding the taste pleasing and would undoubtedly crave for more. A well established survey on the type of taste of artisan coffee is being demanded by the consumer with a set goal of creating a better and lasting taste will guarantee more sales than mere advertisements. An uncompelling taste with great publicity will only give space for myriads of derogatory statements which will plummet the sales of any product.
The author also assumed that intended consumers would be able to afford the new line of coffee. What if the increased demands for artisan coffee are desired at a lower cost than the current ones in the market today. Apex corporation believes that people would be willing to pay for the new line of coffee because of their increased demands. Affordability is key to generating more sales. In a world where societal economy is not certain, people cannot be certainly assumed to be willing to spend large sums of money on coffee which may seems extravagant to a large chunk of the population living a frugal life.
The author assumed that their advertisement strategies would be the best with a total disregard for competitors that may respond with more intense advertisements. Even if the advertisement of Apex Corporation is so strong as to be overshadowed, a huge competitor can also generate an impression in consumers' mind to be tried out which then leave consumers with adjudication based on other factors like tastes and affordability as earlier mentioned. The business plan of Apex Corporation for their new line of coffee fails to put into consideration which have a great tendency of affecting their sales.
It is however pertinent to state that great tastes and affordability without profound awareness, sensitization or advertisement is synonyms to not blowing your trumpets for greater success. Afterall, people will not identify an hidden talents if not displayed which can be related to nice products too. But, a total base of the success of a product to be a top selling one solely through advertisements is rife and unfounded.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2023-07-19 | jayauen | 50 | view |
| 2023-03-12 | Shubhan Mital | 69 | view |
| 2022-04-24 | harvey_elliot | 78 | view |
| 2021-03-01 | hk157 | 60 | view |
| 2020-11-18 | Blessing Ekarume | 73 | view |
Comments
e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 8 2
No. of Spelling Errors: 8 2
No. of Sentences: 17 15
No. of Words: 441 350
No. of Characters: 2221 1500
No. of Different Words: 213 200
Fourth Root of Number of Words: 4.583 4.7
Average Word Length: 5.036 4.6
Word Length SD: 3.047 2.4
No. of Words greater than 5 chars: 155 100
No. of Words greater than 6 chars: 127 80
No. of Words greater than 7 chars: 87 40
No. of Words greater than 8 chars: 62 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 25.941 21.0
Sentence Length SD: 10.735 7.5
Use of Discourse Markers (%): 0.529 0.12
Sentence-Text Coherence: 0.333 0.35
Sentence-Para Coherence: 0.575 0.50
Sentence-Sentence Coherence: 0.068 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 7, column 309, Rule ID: ADMIT_ENJOY_VB[1]
Message: This verb is used with the gerund form: 'mind being'.
Suggestion: mind being
...lso generate an impression in consumers mind to be tried out which then leave consumers wi...
^^^^^^^^^^
Line 9, column 191, Rule ID: AFTERALL[1]
Message: Did you mean 'after all'?
Suggestion: After all
...wing your trumpets for greater success. Afterall, people will not identify an hidden tal...
^^^^^^^^
Line 9, column 226, Rule ID: EN_A_VS_AN
Message: Use 'a' instead of 'an' if the following word doesn't start with a vowel sound, e.g. 'a sentence', 'a university'
Suggestion: a
...ess. Afterall, people will not identify an hidden talents if not displayed which c...
^^
Transition Words or Phrases used:
also, but, however, if, may, so, then, well, as to
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 21.0 19.6327345309 107% => OK
Auxiliary verbs: 14.0 12.9520958084 108% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 14.0 28.8173652695 49% => OK
Preposition: 68.0 55.5748502994 122% => OK
Nominalization: 11.0 16.3942115768 67% => OK
Performance on vocabulary words:
No of characters: 2260.0 2260.96107784 100% => OK
No of words: 441.0 441.139720559 100% => OK
Chars per words: 5.12471655329 5.12650576532 100% => OK
Fourth root words length: 4.58257569496 4.56307096286 100% => OK
Word Length SD: 3.1027568096 2.78398813304 111% => OK
Unique words: 212.0 204.123752495 104% => OK
Unique words percentage: 0.480725623583 0.468620217663 103% => OK
syllable_count: 734.4 705.55239521 104% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 4.96107784431 20% => OK
Article: 10.0 8.76447105788 114% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 17.0 19.7664670659 86% => OK
Sentence length: 25.0 22.8473053892 109% => OK
Sentence length SD: 66.3790103149 57.8364921388 115% => OK
Chars per sentence: 132.941176471 119.503703932 111% => OK
Words per sentence: 25.9411764706 23.324526521 111% => OK
Discourse Markers: 2.94117647059 5.70786347227 52% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 13.0 8.20758483034 158% => OK
Sentences with negative sentiment : 2.0 6.88822355289 29% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.25164593042 0.218282227539 115% => OK
Sentence topic coherence: 0.0927984956667 0.0743258471296 125% => OK
Sentence topic coherence SD: 0.103065875692 0.0701772020484 147% => OK
Paragraph topic coherence: 0.143645815289 0.128457276422 112% => OK
Paragraph topic coherence SD: 0.075580226796 0.0628817314937 120% => OK
Essay readability:
automated_readability_index: 15.7 14.3799401198 109% => OK
flesch_reading_ease: 37.64 48.3550499002 78% => OK
smog_index: 11.2 7.1628742515 156% => OK
flesch_kincaid_grade: 14.2 12.197005988 116% => OK
coleman_liau_index: 12.71 12.5979740519 101% => OK
dale_chall_readability_score: 8.71 8.32208582834 105% => OK
difficult_words: 107.0 98.500998004 109% => OK
linsear_write_formula: 16.0 12.3882235529 129% => OK
gunning_fog: 12.0 11.1389221557 108% => OK
text_standard: 16.0 11.9071856287 134% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.