The following was presented as part of a business plan by Apex Corporation.
"To answer the increased demand for artisan coffee, Apex Corporation is releasing a new line of coffee, "Gourmet Select." Apex Corporation will first introduce the coffee into major supermarkets, where it hopes word-of-mouth advertising will sustain sales. After a few months Apex Corp. will run an advertising campaign aimed at television and radio while simultaneously releasing the brand to several major chain restaurants. Based on this strategy, Apex Corporation hopes to make "Gourmet Select" one of the top sellers in the coffee market."
The passage talks about the launch of a new line of artisan coffee by Alex corporation. They have drawn up an advertisement plan that includes word of mouth as well as radio and TV ads to sell this coffee. This argument hinges on various unstated assumptions, the veracity of which must be explored in order to solidify the argument.
Firstly the company is believing that artisan coffee is in demand. No survey has been cited in regard to the popularity of this new type of coffee. It is possible that the coffee has just been hyped up by a handful of people and a majority of people in fact dislike it. The first part of the advertising plan hinges on the fact that people who buy and try the coffee will recommend it to their family and friends. There is no contingency plan in case this doesn't work out as intended and it could lead to the diabolical failure of the second part of the plan as well.
Secondly, the company plans to use TV and radio advertisements after the popularity has been spread through word-of-mouth. However, it hasn't been justified why this particular way will work. It’s highly possible that simultaneous TV, and radio advertisements as well as word-of-mouth will lead to a far greater reach of the brand and the product. Adding to this, the company plans to release the brand to several major chain restaurants. However, this is based on two unstated assumptions. One is that these restaurants haven't already started using their product in which case the plan will fail. Secondly, there is a chance that the company will altogether refuse to use its brand of coffee as they have already given its allegiance to some other company or type of coffee.
Finally, this entire strategy is based on a crucial assumption that they will have a monopoly of artisan coffee in the market. However, there is a strong chance that if the initial advertisement plan of Alex corporation succeeds and a large population starts consuming artisan coffee, the other bigger companies shift their machines to produce artisan coffee at a much lower price rate than Alex Corporation. This could lead to the bigger company selling it at a lower price rate and undercutting Alex Corporation. Another problem that could arise is that the mass population is loyal to one or another brand of coffee and seeing that company they like is producing artisan coffee will lead to customers shifting back to them. This will neutralize all that the first round of advertisement was intended to do and subsequently the second part of the plan is bound to fail.
To conclude, the strategy that Alex Corporation plans to use for advertisement seems wise and implementable. However, the market situation hasn't been studied properly and the plan hinges on a lot of variables that are outside the control of Alex Corporation. Without accessing all the data, the validity of the argument cannot be established and therefore the success of this system of advertisement cannot be guaranteed.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2023-07-19 | jayauen | 50 | view |
| 2023-03-12 | Shubhan Mital | 69 | view |
| 2022-04-24 | harvey_elliot | 78 | view |
| 2021-03-01 | hk157 | 60 | view |
| 2020-11-18 | Blessing Ekarume | 73 | view |
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Comments
e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 7 2
No. of Sentences: 23 15
No. of Words: 513 350
No. of Characters: 2426 1500
No. of Different Words: 220 200
Fourth Root of Number of Words: 4.759 4.7
Average Word Length: 4.729 4.6
Word Length SD: 2.703 2.4
No. of Words greater than 5 chars: 162 100
No. of Words greater than 6 chars: 119 80
No. of Words greater than 7 chars: 73 40
No. of Words greater than 8 chars: 48 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.304 21.0
Sentence Length SD: 8.338 7.5
Use of Discourse Markers (%): 0.696 0.12
Sentence-Text Coherence: 0.294 0.35
Sentence-Para Coherence: 0.497 0.50
Sentence-Sentence Coherence: 0.071 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 21, Rule ID: PROGRESSIVE_VERBS[1]
Message: This verb is normally not used in the progressive form. Try a simple form instead.
...fy the argument. Firstly the company is believing that artisan coffee is in demand. No su...
^^^^^^^^^^^^
Line 3, column 457, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...ere is no contingency plan in case this doesnt work out as intended and it could lead ...
^^^^^^
Line 5, column 136, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: hasn't
...read through word-of-mouth. However, it hasnt been justified why this particular way ...
^^^^^
Line 5, column 521, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: haven't
...umptions. One is that these restaurants havent already started using their product in ...
^^^^^^
Line 9, column 140, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: hasn't
...mentable. However, the market situation hasnt been studied properly and the plan hing...
^^^^^
Transition Words or Phrases used:
finally, first, firstly, however, if, second, secondly, so, therefore, well, in fact, as well as, in regard to
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 23.0 19.6327345309 117% => OK
Auxiliary verbs: 14.0 12.9520958084 108% => OK
Conjunction : 17.0 11.1786427146 152% => OK
Relative clauses : 18.0 13.6137724551 132% => OK
Pronoun: 44.0 28.8173652695 153% => Less pronouns wanted
Preposition: 72.0 55.5748502994 130% => OK
Nominalization: 19.0 16.3942115768 116% => OK
Performance on vocabulary words:
No of characters: 2480.0 2260.96107784 110% => OK
No of words: 509.0 441.139720559 115% => OK
Chars per words: 4.87229862475 5.12650576532 95% => OK
Fourth root words length: 4.74984508646 4.56307096286 104% => OK
Word Length SD: 2.77092326774 2.78398813304 100% => OK
Unique words: 223.0 204.123752495 109% => OK
Unique words percentage: 0.438113948919 0.468620217663 93% => More unique words wanted or less content wanted.
syllable_count: 776.7 705.55239521 110% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 9.0 4.96107784431 181% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 23.0 19.7664670659 116% => OK
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 49.6896607138 57.8364921388 86% => OK
Chars per sentence: 107.826086957 119.503703932 90% => OK
Words per sentence: 22.1304347826 23.324526521 95% => OK
Discourse Markers: 4.78260869565 5.70786347227 84% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 9.0 6.88822355289 131% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.203399847759 0.218282227539 93% => OK
Sentence topic coherence: 0.0678939934966 0.0743258471296 91% => OK
Sentence topic coherence SD: 0.0617433132675 0.0701772020484 88% => OK
Paragraph topic coherence: 0.11939681871 0.128457276422 93% => OK
Paragraph topic coherence SD: 0.0547364904352 0.0628817314937 87% => OK
Essay readability:
automated_readability_index: 12.6 14.3799401198 88% => Automated_readability_index is low.
flesch_reading_ease: 57.61 48.3550499002 119% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 10.7 12.197005988 88% => OK
coleman_liau_index: 10.97 12.5979740519 87% => OK
dale_chall_readability_score: 7.71 8.32208582834 93% => OK
difficult_words: 96.0 98.500998004 97% => OK
linsear_write_formula: 8.0 12.3882235529 65% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.