The following memorandum is from the business manager of Happy Pancake House restaurants.
"Butter has now been replaced by margarine in Happy Pancake House restaurants throughout the southwestern United States. Only about 2 percent of customers have complained, indicating that 98 people out of 100 are happy with the change. Furthermore, many servers have reported that a number of customers who ask for butter do not complain when they are given margarine instead. Clearly, either these customers cannot distinguish butter from margarine or they use the term 'butter' to refer to either butter or margarine. Thus, to avoid the expense of purchasing butter and to increase profitability, the Happy Pancake House should extend this cost-saving change to its restaurants in the southeast and northeast as well."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation is likely to have the predicted result. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The argument is stating that Happy Pancake House Restaurants has brought about some praiseworthy and profitable changes in the Southwestern United States. They have extend their use og margarine instead of butter largely and got a massive positive response and therefore, planning to extend this product in the Southeast and Northeast as well. To decide whether the recommendation is viable or not we need to search for the following questions.
First of all, are the review of margarine in Southwestern US abundant or well enough to justify such change? This is a mandatory question that is needed to be answered or found out. Because, if the number of the reviewers is not significant enough, it is not worthy to consider that survey as a valid one. May be a few numbers of people just reviewed it or may be some of the review was a paid review. For instance, we can see that many online food service company and restaurants pay their customers or give a decent discount on the product to persuade them to give a positive review about their foods and restaurant.
Secondly, is there as much need of butter in southeast or northeast as Southwestern? If the need of butter varies in the southeast or northeast, the recommendation will result in great failure even possibly can be a loss too. Because, if the taste of the people vary in that region the margarine can not be a profitable substitute of the butter. May be in southeast or in the northeast, the production cost of the butter may not be as expensive like southwestern.
In conclusion, the recommendation will be successful by reviewing or finding the answer of the above questions. The restauramts recommendation as now stands is very vague one. By implementing further queries, the validity of the recommendation might be found.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Poor Excellent
No. of Grammatical Errors: 5 2
No. of Spelling Errors: 3 2
No. of Sentences: 15 15
No. of Words: 305 350
No. of Characters: 1457 1500
No. of Different Words: 161 200
Fourth Root of Number of Words: 4.179 4.7
Average Word Length: 4.777 4.6
Word Length SD: 2.959 2.4
No. of Words greater than 5 chars: 110 100
No. of Words greater than 6 chars: 78 80
No. of Words greater than 7 chars: 58 40
No. of Words greater than 8 chars: 42 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20.333 21.0
Sentence Length SD: 6.867 7.5
Use of Discourse Markers (%): 0.667 0.12
Sentence-Text Coherence: 0.324 0.35
Sentence-Para Coherence: 0.324 0.50
Sentence-Sentence Coherence: 0.108 0.07
Number of Paragraphs: 1 5
Grammar and spelling errors:
Line 1, column 166, Rule ID: HAVE_PART_AGREEMENT[1]
Message: Use past participle here: 'extended'.
Suggestion: extended
...e Southwestern United States. They have extend their use og margarine instead of butte...
^^^^^^
Line 2, column 310, Rule ID: HE_VERB_AGR[8]
Message: The proper name in singular (May) must be used with a third-person verb: 'is'.
Suggestion: is
...onsider that survey as a valid one. May be a few numbers of people just reviewed i...
^^
Line 2, column 364, Rule ID: SOME_OF_THE[1]
Message: Simply use 'some'.
Suggestion: some
...rs of people just reviewed it or may be some of the review was a paid review. For instance,...
^^^^^^^^^^^
Line 2, column 432, Rule ID: MANY_NN_U[3]
Message: Possible agreement error. The noun food seems to be uncountable; consider using: 'much online food', 'a good deal of online food'.
Suggestion: much online food; a good deal of online food
...d review. For instance, we can see that many online food service company and restaurants pay the...
^^^^^^^^^^^^^^^^
Line 3, column 351, Rule ID: HE_VERB_AGR[8]
Message: The proper name in singular (May) must be used with a third-person verb: 'is'.
Suggestion: is
...rofitable substitute of the butter. May be in southeast or in the northeast, the p...
^^
Line 3, column 446, Rule ID: AS_ADJ_AS[1]
Message: Comparison is written "as expensive 'as'".
Suggestion: as
...t of the butter may not be as expensive like southwestern. In conclusion, the recom...
^^^^
Transition Words or Phrases used:
but, first, if, may, second, secondly, so, therefore, well, for instance, in conclusion, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 19.0 19.6327345309 97% => OK
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 15.0 11.1786427146 134% => OK
Relative clauses : 5.0 13.6137724551 37% => More relative clauses wanted.
Pronoun: 17.0 28.8173652695 59% => OK
Preposition: 39.0 55.5748502994 70% => OK
Nominalization: 9.0 16.3942115768 55% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1491.0 2260.96107784 66% => OK
No of words: 305.0 441.139720559 69% => More content wanted.
Chars per words: 4.88852459016 5.12650576532 95% => OK
Fourth root words length: 4.17902490978 4.56307096286 92% => OK
Word Length SD: 3.03326713078 2.78398813304 109% => OK
Unique words: 157.0 204.123752495 77% => More unique words wanted.
Unique words percentage: 0.514754098361 0.468620217663 110% => OK
syllable_count: 466.2 705.55239521 66% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 15.0 19.7664670659 76% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 40.6893925571 57.8364921388 70% => OK
Chars per sentence: 99.4 119.503703932 83% => OK
Words per sentence: 20.3333333333 23.324526521 87% => OK
Discourse Markers: 6.73333333333 5.70786347227 118% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.150113190646 0.218282227539 69% => OK
Sentence topic coherence: 0.0517863825859 0.0743258471296 70% => OK
Sentence topic coherence SD: 0.0853444564255 0.0701772020484 122% => OK
Paragraph topic coherence: 0.095624558067 0.128457276422 74% => OK
Paragraph topic coherence SD: 0.091709368077 0.0628817314937 146% => OK
Essay readability:
automated_readability_index: 11.8 14.3799401198 82% => Automated_readability_index is low.
flesch_reading_ease: 59.64 48.3550499002 123% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.9 12.197005988 81% => OK
coleman_liau_index: 11.08 12.5979740519 88% => OK
dale_chall_readability_score: 8.41 8.32208582834 101% => OK
difficult_words: 73.0 98.500998004 74% => More difficult words wanted.
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 10.0 11.9071856287 84% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.