"According to a recent report by our marketing department, during the past year, fewer people attended Super Screen produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the last year. Clearly, the content of these reviews is not reaching enough of our prospective viewers. Thus, the problem lies not in the quality of our movies but with public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater quantity of its budget next year to reaching the public through advertising."
In the memo, the advertising director states that, super screen has received fewer people attention and hence they should focus on allocating greater share to reach public through advertising. In my opinion, the memo is flawed and has unwarranted evidence. I would agree with the memo, if and only if the following three questions are answered.
Firstly, Did many people like the super screen? The author states that fewer people only appeared to the super screen and the reviews was also increasing. Perhaps they were the people who liked the film since they clearly gave a good review. But this doesn't mean that other then them, those people wanted to see the movie. Maybe, those people saw the trailer and weren't interested in them. Since they might be into an another genre. For example, there are a lot of genre like horror, romantic, thriller, comedy and many more. People have their own opinions. Some people might not prefer horror movies since they are very scary and try t avoid watching those movies. Romantic genre movies are mostly for couples, so maybe if the super screen movie is based on Romantic plot, these couples attended the movie where as others like elders, children and maybe single men and women didn't feel like watching this type of movie. Maybe this is the reason for the Super screen movie seen by fewer people.
Secondly, Everyone in the society have mobile phones. So do public have lack of awareness? Perhaps, more people are engaged in daily works at IT companies or part time jobs or higher studies etc that they didn't feel like watching the movie. For example, people engaged in studies have no time to watch movies or experience anything fun during their free time. Instead all they do is study and work hard even during holidays. Maybe, the people who didn't watch the movie had their daily work that they wouldn't attend the movie. Perhaps, these were the people who attended the movies before the super screen movies went to a flop due to lack of fans for their movies.
Thirdly, Are there other ways to watch the super screen movies? Perhaps, dark net and other websites in the Internet which allow's people to watch movies for free. Maybe people downloaded the movies and watched it at home. Thus the company would have no knowledge whether people watched it or not. There might be people,who got a look at this movie through a friend who downloaded it. So these might cause the company to think that fewer people knew about the movie but in reality many people loved it.
Thus I conclude that if the author gave critical evidences to answer these questions then, I would believe that the best way to reach the public is by advertising and allocating big budgets to do so.
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 28 15
No. of Words: 480 350
No. of Characters: 2184 1500
No. of Different Words: 221 200
Fourth Root of Number of Words: 4.681 4.7
Average Word Length: 4.55 4.6
Word Length SD: 2.045 2.4
No. of Words greater than 5 chars: 142 100
No. of Words greater than 6 chars: 76 80
No. of Words greater than 7 chars: 43 40
No. of Words greater than 8 chars: 19 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 17.143 21.0
Sentence Length SD: 8.915 7.5
Use of Discourse Markers (%): 0.571 0.12
Sentence-Text Coherence: 0.301 0.35
Sentence-Para Coherence: 0.471 0.50
Sentence-Sentence Coherence: 0.12 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 252, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...ey clearly gave a good review. But this doesnt mean that other then them, those people...
^^^^^^
Line 3, column 269, Rule ID: OTHER_THEN[1]
Message: Did you mean 'other than'?
Suggestion: other than
... good review. But this doesnt mean that other then them, those people wanted to see the mo...
^^^^^^^^^^
Line 3, column 275, Rule ID: RATHER_THEN[1]
Message: Did you mean 'than'? 'than' is used for comparisons, 'then' is an expression of time.
Suggestion: than
...review. But this doesnt mean that other then them, those people wanted to see the mo...
^^^^
Line 3, column 364, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: weren't
...Maybe, those people saw the trailer and werent interested in them. Since they might be...
^^^^^^
Line 3, column 391, Rule ID: SENTENCE_FRAGMENT[1]
Message: “Since” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
... trailer and werent interested in them. Since they might be into an another genre. Fo...
^^^^^
Line 3, column 416, Rule ID: AN_ANOTHER[1]
Message: One of these determiners is redundant in this context. Choose only one: 'a genre' or 'another genre'.
Suggestion: a genre; another genre
...ested in them. Since they might be into an another genre. For example, there are a lot of genre ...
^^^^^^^^^^^^^^^^
Line 3, column 457, Rule ID: A_LOT_OF_NN[1]
Message: Possible agreement error. The noun genre seems to be countable; consider using: 'a lot of genres'.
Suggestion: a lot of genres
...n another genre. For example, there are a lot of genre like horror, romantic, thriller, comedy...
^^^^^^^^^^^^^^
Line 3, column 808, Rule ID: WHERE_AS[1]
Message: Did you mean 'whereas'?
Suggestion: whereas
... plot, these couples attended the movie where as others like elders, children and maybe ...
^^^^^^^^
Line 3, column 877, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: didn't
...children and maybe single men and women didnt feel like watching this type of movie. ...
^^^^^
Line 5, column 159, Rule ID: EN_COMPOUNDS
Message: This word is normally spelled with hyphen.
Suggestion: part-time
...gaged in daily works at IT companies or part time jobs or higher studies etc that they di...
^^^^^^^^^
Line 5, column 206, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: didn't
...me jobs or higher studies etc that they didnt feel like watching the movie. For examp...
^^^^^
Line 5, column 361, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Instead,
...ce anything fun during their free time. Instead all they do is study and work hard even...
^^^^^^^
Line 5, column 448, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: didn't
... during holidays. Maybe, the people who didnt watch the movie had their daily work th...
^^^^^
Line 5, column 501, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: wouldn't
...he movie had their daily work that they wouldnt attend the movie. Perhaps, these were t...
^^^^^^^
Line 7, column 223, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
...aded the movies and watched it at home. Thus the company would have no knowledge whe...
^^^^
Line 7, column 319, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , who
...watched it or not. There might be people,who got a look at this movie through a frie...
^^^^
Line 9, column 1, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
...but in reality many people loved it. Thus I conclude that if the author gave crit...
^^^^
Transition Words or Phrases used:
also, but, first, firstly, hence, if, look, may, second, secondly, so, then, third, thirdly, thus, for example, in my opinion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 16.0 19.6327345309 81% => OK
Auxiliary verbs: 8.0 12.9520958084 62% => OK
Conjunction : 19.0 11.1786427146 170% => OK
Relative clauses : 15.0 13.6137724551 110% => OK
Pronoun: 42.0 28.8173652695 146% => Less pronouns wanted
Preposition: 47.0 55.5748502994 85% => OK
Nominalization: 3.0 16.3942115768 18% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2250.0 2260.96107784 100% => OK
No of words: 473.0 441.139720559 107% => OK
Chars per words: 4.75687103594 5.12650576532 93% => OK
Fourth root words length: 4.66353547975 4.56307096286 102% => OK
Word Length SD: 2.11843754305 2.78398813304 76% => OK
Unique words: 231.0 204.123752495 113% => OK
Unique words percentage: 0.488372093023 0.468620217663 104% => OK
syllable_count: 691.2 705.55239521 98% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 4.0 8.76447105788 46% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 28.0 19.7664670659 142% => OK
Sentence length: 16.0 22.8473053892 70% => The Avg. Sentence Length is relatively short.
Sentence length SD: 50.9299614116 57.8364921388 88% => OK
Chars per sentence: 80.3571428571 119.503703932 67% => OK
Words per sentence: 16.8928571429 23.324526521 72% => OK
Discourse Markers: 4.46428571429 5.70786347227 78% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 17.0 5.25449101796 324% => Less language errors wanted.
Sentences with positive sentiment : 17.0 8.20758483034 207% => Less positive sentences wanted.
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 7.0 4.67664670659 150% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.284382749912 0.218282227539 130% => OK
Sentence topic coherence: 0.0870925967272 0.0743258471296 117% => OK
Sentence topic coherence SD: 0.0858677460259 0.0701772020484 122% => OK
Paragraph topic coherence: 0.14570661198 0.128457276422 113% => OK
Paragraph topic coherence SD: 0.0975759755543 0.0628817314937 155% => OK
Essay readability:
automated_readability_index: 9.4 14.3799401198 65% => Automated_readability_index is low.
flesch_reading_ease: 63.7 48.3550499002 132% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 8.4 12.197005988 69% => OK
coleman_liau_index: 10.03 12.5979740519 80% => OK
dale_chall_readability_score: 7.13 8.32208582834 86% => OK
difficult_words: 81.0 98.500998004 82% => More difficult words wanted.
linsear_write_formula: 8.0 12.3882235529 65% => OK
gunning_fog: 8.4 11.1389221557 75% => OK
text_standard: 8.0 11.9071856287 67% => The average readability is low. Need to imporve the language.
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.