"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
The author has presented the memo from the advertising director of the Super Screen Movie Production Company about the decreasing number of people attending their movie. The director states that there is no problem with the quality of their movies but claims that people are not aware that his movie are of good quality, but his claim is unwarranted. The director has failed too have sufficient research on this topic. There may be serious flaws in his movies. Some critics may have been publishing bad reviews about his movies.
First, The director implies that his movie is having a good review from the critics. But the review he received may just be for some of his movies. Some other movies might being harshly criticized. He has failed to study that, there may be other popular movie critics that are giving good reviews to their competitors.
Also, the director readily assumes that there is no problem with the quality of his movies. He has failed to analyze that how the cast have performed on last years. There might be serious flaw in the direction or the video graph parts. Competitors may have introduced new technologies to make their more realistic and might have attracted public towards them.
Finally, he concludes that his movie company should allocate a greater share of his budget to reach the public, but this is baseless. The company might have already spending good sum of money in advertising. If the company is lacking, actually, in advertising than how will he improve it? He hence have failed to study the solution. It is not sure that people will watch his movies just if he spends good amount if the movie itself is not good.
Many specifics still need to be studied. The director should not assume that he can increase the number of people attending his movies may just increase by investing more budget on advertising. Besides there may be major flaws with the movies that he needs to study first. He must first study the data more preciously and take any further actions needed to increase the number of crowd attending his movies.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2019-12-17 | hexa | 42 | view |
| 2019-12-07 | Venkateshwar | 50 | view |
| 2019-11-25 | Venkateshwar | 23 | view |
| 2019-11-25 | Smrithi B R | 33 | view |
| 2019-11-11 | chapagain08 | 47 | view |
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 22 15
No. of Words: 356 350
No. of Characters: 1675 1500
No. of Different Words: 162 200
Fourth Root of Number of Words: 4.344 4.7
Average Word Length: 4.705 4.6
Word Length SD: 2.272 2.4
No. of Words greater than 5 chars: 114 100
No. of Words greater than 6 chars: 74 80
No. of Words greater than 7 chars: 42 40
No. of Words greater than 8 chars: 26 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 16.182 21.0
Sentence Length SD: 6.84 7.5
Use of Discourse Markers (%): 0.727 0.12
Sentence-Text Coherence: 0.342 0.35
Sentence-Para Coherence: 0.528 0.50
Sentence-Sentence Coherence: 0.195 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 352, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
... quality, but his claim is unwarranted. The director has failed too have sufficient...
^^^
Line 1, column 376, Rule ID: TOO_TO[1]
Message: Did you mean 'to have'?
Suggestion: to have
...is unwarranted. The director has failed too have sufficient research on this topic. Ther...
^^^^^^^^
Line 7, column 299, Rule ID: HE_VERB_AGR[3]
Message: The pronoun 'He' must be used with a third-person verb: 'has'.
Suggestion: has
...g than how will he improve it? He hence have failed to study the solution. It is not...
^^^^
Line 9, column 195, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Besides,
...y investing more budget on advertising. Besides there may be major flaws with the movie...
^^^^^^^
Transition Words or Phrases used:
actually, also, besides, but, finally, first, hence, if, may, so, still
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 19.0 19.6327345309 97% => OK
Auxiliary verbs: 18.0 12.9520958084 139% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 44.0 28.8173652695 153% => Less pronouns wanted
Preposition: 35.0 55.5748502994 63% => OK
Nominalization: 3.0 16.3942115768 18% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1721.0 2260.96107784 76% => OK
No of words: 356.0 441.139720559 81% => More content wanted.
Chars per words: 4.83426966292 5.12650576532 94% => OK
Fourth root words length: 4.34372677135 4.56307096286 95% => OK
Word Length SD: 2.3566779598 2.78398813304 85% => OK
Unique words: 163.0 204.123752495 80% => More unique words wanted.
Unique words percentage: 0.457865168539 0.468620217663 98% => OK
syllable_count: 528.3 705.55239521 75% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 22.0 19.7664670659 111% => OK
Sentence length: 16.0 22.8473053892 70% => The Avg. Sentence Length is relatively short.
Sentence length SD: 40.5467029975 57.8364921388 70% => OK
Chars per sentence: 78.2272727273 119.503703932 65% => OK
Words per sentence: 16.1818181818 23.324526521 69% => OK
Discourse Markers: 3.22727272727 5.70786347227 57% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.15129144601 0.218282227539 69% => OK
Sentence topic coherence: 0.0519827868651 0.0743258471296 70% => OK
Sentence topic coherence SD: 0.0565789877435 0.0701772020484 81% => OK
Paragraph topic coherence: 0.0947428296265 0.128457276422 74% => OK
Paragraph topic coherence SD: 0.062332142519 0.0628817314937 99% => OK
Essay readability:
automated_readability_index: 9.4 14.3799401198 65% => Automated_readability_index is low.
flesch_reading_ease: 63.7 48.3550499002 132% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 8.4 12.197005988 69% => OK
coleman_liau_index: 10.44 12.5979740519 83% => OK
dale_chall_readability_score: 7.31 8.32208582834 88% => OK
difficult_words: 65.0 98.500998004 66% => More difficult words wanted.
linsear_write_formula: 7.5 12.3882235529 61% => OK
gunning_fog: 8.4 11.1389221557 75% => OK
text_standard: 8.0 11.9071856287 67% => The average readability is low. Need to imporve the language.
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.