Argument Topic: "The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
In the memo, director of the Super Screen Movie Production Company recommends, more budget should be allocated for advertisements as public lacks awareness that good quality movies are available. This conclusion is based on the fact that besides fewer people attending the movie, the reviews of these movies are positive. This statement as it stands now contains many holes and needs to answer three main questions.
Firstly, does positive feedback from a small number of people represents the response of all the people in that area? It is stated in the memo, that fewer people attended the movie but gave positive respone. It can be the case, those people are huge fan of that genre of movie. It can also be the case, the movie does not attract vast majority of people. In any scenario, to be sure of the public opinion there is a review of a large number of people. If author fails to answer this question then it makes the argument weak.
Secondly, does the past year can be compared with the present scenario? It is stated that compared to previous year, the fewer people attended the movies in the present year. It is possible, people who contributed to the majority of movie viewers are migrating to different town. It can also be the case, a pandemic is going on this year as a result people are afraid to get out of there homes and prefer to watch movies from the comfort of their homes. It very premature to decide the reason of lower views is the people's lack of awareness and thus requires author to answer this question. If author fails to address this query, then it makes the argument weaker.
Thirdly, does allocating extra funds to advertisment will surely increase the viewership. It can be the case, the movie is not interesting enough as majority of people like action movies nowadays. Thus spending too much funds on the advertisements will not aggregate the viewers to watch the dull and boring movies. The author needs to address this qustion. If author fails to address this question then it makes the argument weakest.
In conclusion, argument of the director as it stands now is flawed and full of loop holes. Thus, it requires three main question to be answered in order to make the author's position strong. If author fails to answer these question, then it makes the argument invalid.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 7 2
No. of Spelling Errors: 4 2
No. of Sentences: 23 15
No. of Words: 403 350
No. of Characters: 1867 1500
No. of Different Words: 173 200
Fourth Root of Number of Words: 4.48 4.7
Average Word Length: 4.633 4.6
Word Length SD: 2.367 2.4
No. of Words greater than 5 chars: 134 100
No. of Words greater than 6 chars: 83 80
No. of Words greater than 7 chars: 63 40
No. of Words greater than 8 chars: 23 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 17.522 21.0
Sentence Length SD: 5.97 7.5
Use of Discourse Markers (%): 0.652 0.12
Sentence-Text Coherence: 0.319 0.35
Sentence-Para Coherence: 0.498 0.50
Sentence-Sentence Coherence: 0.079 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 2, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...needs to answer three main questions. Firstly, does positive feedback from a s...
^^^^
Line 2, column 42, Rule ID: SMALL_NUMBER_OF[1]
Message: Specify a number, remove phrase, use 'a few', or use 'some'
Suggestion: a few; some
... Firstly, does positive feedback from a small number of people represents the response of all t...
^^^^^^^^^^^^^^^^^
Line 2, column 283, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...le are huge fan of that genre of movie. It can also be the case, the movie does no...
^^
Line 2, column 431, Rule ID: LARGE_NUMBER_OF[1]
Message: Specify a number, remove phrase, or simply use 'many' or 'numerous'
Suggestion: many; numerous
...the public opinion there is a review of a large number of people. If author fails to answer this ...
^^^^^^^^^^^^^^^^^
Line 2, column 457, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...s a review of a large number of people. If author fails to answer this question th...
^^
Line 3, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...tion then it makes the argument weak. Secondly, does the past year can be comp...
^^^^
Line 3, column 285, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...iewers are migrating to different town. It can also be the case, a pandemic is goi...
^^
Line 3, column 459, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...movies from the comfort of their homes. It very premature to decide the reason of ...
^^
Line 4, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...y, then it makes the argument weaker. Thirdly, does allocating extra funds to ...
^^^^
Line 4, column 220, Rule ID: MUCH_COUNTABLE[1]
Message: Use 'many' with countable nouns.
Suggestion: many
...tion movies nowadays. Thus spending too much funds on the advertisements will not ag...
^^^^
Line 4, column 363, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...e author needs to address this qustion. If author fails to address this question t...
^^
Line 5, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...n then it makes the argument weakest. In conclusion, argument of the director ...
^^^^
Transition Words or Phrases used:
also, besides, but, first, firstly, if, second, secondly, so, then, third, thirdly, thus, in conclusion, as a result
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 22.0 19.6327345309 112% => OK
Auxiliary verbs: 8.0 12.9520958084 62% => OK
Conjunction : 6.0 11.1786427146 54% => More conjunction wanted.
Relative clauses : 7.0 13.6137724551 51% => More relative clauses wanted.
Pronoun: 33.0 28.8173652695 115% => OK
Preposition: 52.0 55.5748502994 94% => OK
Nominalization: 15.0 16.3942115768 91% => OK
Performance on vocabulary words:
No of characters: 1914.0 2260.96107784 85% => OK
No of words: 403.0 441.139720559 91% => More content wanted.
Chars per words: 4.74937965261 5.12650576532 93% => OK
Fourth root words length: 4.48049772903 4.56307096286 98% => OK
Word Length SD: 2.44924590128 2.78398813304 88% => OK
Unique words: 181.0 204.123752495 89% => More unique words wanted.
Unique words percentage: 0.449131513648 0.468620217663 96% => OK
syllable_count: 598.5 705.55239521 85% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 13.0 4.96107784431 262% => Less pronouns wanted as sentence beginning.
Article: 6.0 8.76447105788 68% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 23.0 19.7664670659 116% => OK
Sentence length: 17.0 22.8473053892 74% => The Avg. Sentence Length is relatively short.
Sentence length SD: 33.5076099474 57.8364921388 58% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 83.2173913043 119.503703932 70% => OK
Words per sentence: 17.5217391304 23.324526521 75% => OK
Discourse Markers: 5.04347826087 5.70786347227 88% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 12.0 5.25449101796 228% => Less language errors wanted.
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.236409582608 0.218282227539 108% => OK
Sentence topic coherence: 0.0686379931065 0.0743258471296 92% => OK
Sentence topic coherence SD: 0.0708097726699 0.0701772020484 101% => OK
Paragraph topic coherence: 0.137560243819 0.128457276422 107% => OK
Paragraph topic coherence SD: 0.0698113559848 0.0628817314937 111% => OK
Essay readability:
automated_readability_index: 9.7 14.3799401198 67% => Automated_readability_index is low.
flesch_reading_ease: 62.68 48.3550499002 130% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 8.7 12.197005988 71% => OK
coleman_liau_index: 9.97 12.5979740519 79% => OK
dale_chall_readability_score: 7.58 8.32208582834 91% => OK
difficult_words: 79.0 98.500998004 80% => More difficult words wanted.
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 8.8 11.1389221557 79% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.