The following appeared in a letter from a firm providing investment advice to a client. "Homes in the northeastern United States, where winters are typically cold, have traditionally used oil as their major fuel for heating. Last year that region experienced 90 days with below-average temperatures, and climate forecasters at Waymarsh University predict that this weather pattern will continue for several more years. Furthermore, many new homes have been built in this region during the past year. Because these developments will certainly result in an increased demand for heating oil, we recommend investment in Consolidated Industries, one of whose major business operations is the retail sale of home heating oil."Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The letter recommends investment in Consolidated Industries that sell oil as a major fuel for heating to inhabitant’s northeastern United States. The author believes the weather will get colder over the years and assumes new homes will use oil for their heating system. The letter emphasizes some unreliable evidence and assumption to encourage a client in investment. This evidence should be proved and some questions need to be answered to make them reasonable.
Firstly, in competitive marketing, it is unexpected how producers of modern heating systems haven't been known for lacking their products in that region’s markets. The letter hasn’t announced how many other firms of the region have investment in a modern heating system; they might run the heating system typically safer and more versatile. For example, Solar panel heating systems, gas heaters, and electric heaters. How much do they cost? If they are an effective way to reduce costly energy bills, the people will abound their tradition heating system and prefer modern energy to replace oil as a source of energy.
secondly, the letter claim many new homes have been built in this region during the past year, but it doesn’t say how many homes have been built, what kind of fuels have been used by home size, structure, and equipment. Building engineers might have used thick layers of different thermal insulation materials, window double glass, and parquet wood flooring for use with under floor heating in the buildings. So switching these improvements in building insulation and materials could help homeowners save more energy. they are Eco-friendly and clean too. In these circumstances, people might not buy oil any more or their oil consumption will decrease significantly.
Thirdly, the letter doesn’t present clear data about Consolidated Industries' financial status, number and percentage of shareholders and historical performance of share price. What percentage of that company has investment in the oil industry? By getting these details, people could decide more accurately. If the oil is a company major product, so they hope to be a major shareholder and achieve good returns in the future. The letter doesn’t provide a brief of key developments in the company such as whether Consolidated Industries has achieved the revenue target over the years. To ensure investment, the letter could have introduced the company site or any other official source that people could read annual financial statements for the last three years. Analyzing numbers from this statement help people to check the financial health of the company, understanding operations and management's view in various difficult economic conditions.
At the sum up, the letter probably can’t succeed a client because of incomplete Information. Without pay attention to the impact of modern heating systems and optimal analysis of the Consolidated Industries economic conditions can’t protect and guarantee shareholder's capital.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2019-10-27 | Nafisa Ali Anika | 50 | view |
| 2019-09-30 | f.accounting | 55 | view |
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 22 15
No. of Words: 468 350
No. of Characters: 2462 1500
No. of Different Words: 254 200
Fourth Root of Number of Words: 4.651 4.7
Average Word Length: 5.261 4.6
Word Length SD: 2.769 2.4
No. of Words greater than 5 chars: 194 100
No. of Words greater than 6 chars: 138 80
No. of Words greater than 7 chars: 92 40
No. of Words greater than 8 chars: 73 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.273 21.0
Sentence Length SD: 8.231 7.5
Use of Discourse Markers (%): 0.364 0.12
Sentence-Text Coherence: 0.287 0.35
Sentence-Para Coherence: 0.508 0.50
Sentence-Sentence Coherence: 0.063 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 276, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
... will use oil for their heating system. The letter emphasizes some unreliable evide...
^^^
Line 3, column 93, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: haven't
...how producers of modern heating systems havent been known for lacking their products i...
^^^^^^
Line 5, column 1, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Secondly
...to replace oil as a source of energy. secondly, the letter claim many new homes have b...
^^^^^^^^
Line 5, column 524, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: They
...could help homeowners save more energy. they are Eco-friendly and clean too. In thes...
^^^^
Transition Words or Phrases used:
but, first, firstly, if, second, secondly, so, third, thirdly, for example, kind of, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 11.0 19.6327345309 56% => More to be verbs wanted.
Auxiliary verbs: 15.0 12.9520958084 116% => OK
Conjunction : 19.0 11.1786427146 170% => OK
Relative clauses : 4.0 13.6137724551 29% => More relative clauses wanted.
Pronoun: 22.0 28.8173652695 76% => OK
Preposition: 49.0 55.5748502994 88% => OK
Nominalization: 17.0 16.3942115768 104% => OK
Performance on vocabulary words:
No of characters: 2562.0 2260.96107784 113% => OK
No of words: 463.0 441.139720559 105% => OK
Chars per words: 5.53347732181 5.12650576532 108% => OK
Fourth root words length: 4.63868890866 4.56307096286 102% => OK
Word Length SD: 2.94578421174 2.78398813304 106% => OK
Unique words: 254.0 204.123752495 124% => OK
Unique words percentage: 0.548596112311 0.468620217663 117% => OK
syllable_count: 784.8 705.55239521 111% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 10.0 8.76447105788 114% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 4.0 1.67365269461 239% => Less conjunction wanted as sentence beginning.
Preposition: 6.0 4.22255489022 142% => OK
Performance on sentences:
How many sentences: 23.0 19.7664670659 116% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 54.0018553206 57.8364921388 93% => OK
Chars per sentence: 111.391304348 119.503703932 93% => OK
Words per sentence: 20.1304347826 23.324526521 86% => OK
Discourse Markers: 4.0 5.70786347227 70% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 13.0 8.20758483034 158% => OK
Sentences with negative sentiment : 0.0 6.88822355289 0% => More negative sentences wanted.
Sentences with neutral sentiment: 10.0 4.67664670659 214% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.223564870911 0.218282227539 102% => OK
Sentence topic coherence: 0.0587351393476 0.0743258471296 79% => OK
Sentence topic coherence SD: 0.0575455126823 0.0701772020484 82% => OK
Paragraph topic coherence: 0.117708686834 0.128457276422 92% => OK
Paragraph topic coherence SD: 0.0571045815659 0.0628817314937 91% => OK
Essay readability:
automated_readability_index: 14.7 14.3799401198 102% => OK
flesch_reading_ease: 42.72 48.3550499002 88% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 14.79 12.5979740519 117% => OK
dale_chall_readability_score: 9.06 8.32208582834 109% => OK
difficult_words: 130.0 98.500998004 132% => OK
linsear_write_formula: 8.5 12.3882235529 69% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.