The following appeared in a memo from the new vice president of Sartorian, a company that manufactures men's clothing.
"Five years ago, at a time when we had difficulty obtaining reliable supplies of high-quality wool fabric, we discontinued production of our popular alpaca overcoat. Now that we have a new fabric supplier, we should resume production. Given the outcry from our customers when we discontinued this product and the fact that none of our competitors offers a comparable product, we can expect pent-up consumer demand for our alpaca coats. Due to this demand and the overall increase in clothing prices, we can predict that Sartorian's alpaca overcoats will be more profitable than ever before."
Write a response in which you discuss what questions would need to be answered in order to decide whether the prediction and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the prediction.
The new vice president of Sartorian, a company that manufacture men's clothing has recently circulated a memo. The vice president has claimed to resume the production of Sartorian's alpaca coat, assuming that it will yield more profit to the firm than ever. The claim has been made on the evidence that no other comparable product has been able to be brought by competitors in market. Also,the high demand of alpaca coat back from five years ago has been taken as an evidence to support this claim. However, the market demand of alpaca coat is still the same as five years ago period? and the quality of fiber from new fabric supplier is qualitative enough to make the similar alpaca coat that were demanded five years ago which was prepared from different wool fabric supplier? Is the fashion trend of men's clothing always constant? Inorder to evaluate the prediction made in the memo ,these three questions need to be answered critically.
First of all,Is the market demand of clothing's, five years ago and now, comparable?and the customer that were regular to the alpaca coat are still sticking to alpaca coat or has they shifted to other clothing? In fact, the customers preference keeps changing with time and brand in market. Although, the alpaca coat five years ago was dominant in market, there is minimum possibility that the legacy still similar. Because yearly different clothing brand are brought up in market causing customers to wander from one brand to another. So, the proper study of market and thorough market research seems very important before resuming the production of this coat. If above described points has merit, then the claim and prediction can go wrong.
Secondly, Is the alpaca coat from different fabric wool supplier, still provides similar satisfaction to customers?Definitely not. The change in the quality of supplied material results different quality product. It might be the possible that the demand of alpaca coats were higher in past because of the very typical material of wool of the coat. It is likely to happen that the customers are dissatisfied with the new material coat, resulting low marketability. In the ideal world, the customers stay loyal to one typical brand for years, but in real wolrd custoemrs preference keeps changing. This might result the low demand of product in market. Thus, the prediction made on the basis of the evidence of earlier material wool coat might go wrong and prove disadvantegous to the firm.
Also, the study has not been done about why the competitor has not brought any product similar to market?It might be possible that there is no demand at all in market regarding the coat. Or the fashion trend might have been changed which caused them to halt its production. Without any proper evaluation of competitors market, such prediction seems to be very risky. The competitor might not have been able to bring comparable coat , however, there is high chances that some other clothing substituting the alpaca wool cloth like silk coat, jackets might have been well sold in the market with high margin of profit. So, the thorough analysis of recent market, customers preference and competitors status is prime before the prediction are to be made.
In conclusion, it seems that the prediction likely to be profitable in future, however, the evidence in the memo has not yet proved to be strong enough. Thus, the evidence supporting the recent market demand of alpaca coat if gleaned through research then the prediction made by vice president is likely to be proved profitable.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 13 2
No. of Spelling Errors: 4 2
No. of Sentences: 27 15
No. of Words: 597 350
No. of Characters: 2901 1500
No. of Different Words: 232 200
Fourth Root of Number of Words: 4.943 4.7
Average Word Length: 4.859 4.6
Word Length SD: 2.471 2.4
No. of Words greater than 5 chars: 207 100
No. of Words greater than 6 chars: 140 80
No. of Words greater than 7 chars: 100 40
No. of Words greater than 8 chars: 59 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.111 21.0
Sentence Length SD: 9.354 7.5
Use of Discourse Markers (%): 0.556 0.12
Sentence-Text Coherence: 0.318 0.35
Sentence-Para Coherence: 0.484 0.50
Sentence-Sentence Coherence: 0.085 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 258, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...ield more profit to the firm than ever. The claim has been made on the evidence tha...
^^^
Line 1, column 389, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , the
...e brought by competitors in market. Also,the high demand of alpaca coat back from fi...
^^^^
Line 1, column 585, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: And
...till the same as five years ago period? and the quality of fiber from new fabric su...
^^^
Line 1, column 886, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...evaluate the prediction made in the memo ,these three questions need to be answere...
^^
Line 3, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ions need to be answered critically. First of all,Is the market demand of clo...
^^^^^^^^^^^
Line 3, column 24, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , Is
...d critically. First of all,Is the market demand of clothings, five ye...
^^^
Line 3, column 235, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'customers'' or 'customer's'?
Suggestion: customers'; customer's
...shifted to other clothing? In fact, the customers preference keeps changing with time and...
^^^^^^^^^
Line 3, column 427, Rule ID: SENTENCE_FRAGMENT[1]
Message: “Because” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...sibility that the legacy still similar. Because yearly different clothing brand are bro...
^^^^^^^
Line 5, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...e claim and prediction can go wrong. Secondly, Is the alpaca coat from differ...
^^^^^^^^^
Line 5, column 125, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Definitely
...vides similar satisfaction to customers?Definitely not. The change in the quality of suppl...
^^^^^^^^^^
Line 7, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...nd prove disadvantegous to the firm. Also, the study has not been done about ...
^^^
Line 7, column 109, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: It
...t brought any product similar to market?It might be possible that there is no dema...
^^
Line 7, column 435, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
... have been able to bring comparable coat , however, there is high chances that som...
^^
Line 8, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... before the prediction are to be made. In conclusion, it seems that the predic...
^^^^
Line 9, column 70, Rule ID: IN_PAST[1]
Message: Did you mean: 'in the future'?
Suggestion: in the future
... the prediction likely to be profitable in future, however, the evidence in the memo has ...
^^^^^^^^^
Transition Words or Phrases used:
also, but, first, however, if, regarding, second, secondly, so, still, then, thus, well, in conclusion, in fact, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 36.0 19.6327345309 183% => OK
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 12.0 11.1786427146 107% => OK
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 23.0 28.8173652695 80% => OK
Preposition: 85.0 55.5748502994 153% => OK
Nominalization: 20.0 16.3942115768 122% => OK
Performance on vocabulary words:
No of characters: 2974.0 2260.96107784 132% => OK
No of words: 592.0 441.139720559 134% => OK
Chars per words: 5.02364864865 5.12650576532 98% => OK
Fourth root words length: 4.93265142912 4.56307096286 108% => OK
Word Length SD: 2.61430665258 2.78398813304 94% => OK
Unique words: 249.0 204.123752495 122% => OK
Unique words percentage: 0.420608108108 0.468620217663 90% => More unique words wanted or less content wanted.
syllable_count: 920.7 705.55239521 130% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 17.0 8.76447105788 194% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 4.0 1.67365269461 239% => Less conjunction wanted as sentence beginning.
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 28.0 19.7664670659 142% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 44.7301860137 57.8364921388 77% => OK
Chars per sentence: 106.214285714 119.503703932 89% => OK
Words per sentence: 21.1428571429 23.324526521 91% => OK
Discourse Markers: 4.46428571429 5.70786347227 78% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 15.0 5.25449101796 285% => Less language errors wanted.
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 10.0 6.88822355289 145% => OK
Sentences with neutral sentiment: 10.0 4.67664670659 214% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.172322075538 0.218282227539 79% => OK
Sentence topic coherence: 0.0602017349826 0.0743258471296 81% => OK
Sentence topic coherence SD: 0.0679483126877 0.0701772020484 97% => OK
Paragraph topic coherence: 0.106551818773 0.128457276422 83% => OK
Paragraph topic coherence SD: 0.0850308977633 0.0628817314937 135% => OK
Essay readability:
automated_readability_index: 12.8 14.3799401198 89% => Automated_readability_index is low.
flesch_reading_ease: 50.16 48.3550499002 104% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 11.84 12.5979740519 94% => OK
dale_chall_readability_score: 7.75 8.32208582834 93% => OK
difficult_words: 115.0 98.500998004 117% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.