In this argument, the business manager of a television station claims that in order to attract more viewers to their late night news program, they should restore the time devoted to weather and local news to its former level. This argument is flawed due to a numerous reasons which are discussed in the following paragraphs.
Firstly, the data shared is not very clear. It is mentioned that most of the complaints received from viewers were concerned with the station's decreased coverage of weather and local news. What does the business manager means by concerns? Unless it is explicitly mentioned that the concerns of the viewers was with the time duration given to the weather and local news coverage, we cannnot assume so. It could a possibility that the viewers actually had a problem with the type of content shown in the weather and local news coverage. Also, who are these viewers raising concerns and were are they from? To arrive at any conclusion, it should be noted that the viewers pool consists of people from all the relevant age groups and areas. It is not correct to generalise the root cause if the feedbacks are received from a very limited and non-diverse group of people.
Moving on, lets assume for time being that the viewers whose feedbacks are being considered actually meet the above mentioned criterion and their concern was really about the decreased length of weather and local news coverage. But how does this justify the fact that local businesses who initially used to advertise during their late-night shows are now cancelling their advertising contract with them? There could be a ton of other reasons behind them cancelling the advertising contract. Maybe they were not happy with the pay scale or they found a better deal with some other channel. It could also be possible that they were not satisfied with the time given to their adverstisments during the late night news program. So, unless the business manager analyses and states the actual reasons behind the local businesses revoking the advertising contract with them, they cannot jump to a conclusion and state that it happened because of the decreased weather and local news coverage.
Finally, since the problem at hand for the given television station is decreased viewership and loss of advertising revenues, they should study and check the actual reasons for this downfall. They should compare what used to work for them before and what changed now, thus causing these impacts. The arguments given currently are too vague to conclude that it was all because of the decreased time coverage of weather and local news. It is only through proper legtimate research that the actual root caused could be indentified and then they should be worked upon to bring the station back to its former glory.
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e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 5 2
No. of Spelling Errors: 10 2
No. of Sentences: 20 15
No. of Words: 468 350
No. of Characters: 2290 1500
No. of Different Words: 210 200
Fourth Root of Number of Words: 4.651 4.7
Average Word Length: 4.893 4.6
Word Length SD: 2.402 2.4
No. of Words greater than 5 chars: 160 100
No. of Words greater than 6 chars: 125 80
No. of Words greater than 7 chars: 77 40
No. of Words greater than 8 chars: 44 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23.4 21.0
Sentence Length SD: 9.069 7.5
Use of Discourse Markers (%): 0.6 0.12
Sentence-Text Coherence: 0.323 0.35
Sentence-Para Coherence: 0.49 0.50
Sentence-Sentence Coherence: 0.122 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 1, column 269, Rule ID: A_PLURAL[2]
Message: Don't use indefinite articles with plural words. Did you mean 'reason'?
Suggestion: reason
...is argument is flawed due to a numerous reasons which are discussed in the following pa...
^^^^^^^
Line 3, column 221, Rule ID: DOES_NP_VBZ[1]
Message: Did you mean 'mean'?
Suggestion: mean
...al news. What does the business manager means by concerns? Unless it is explicitly me...
^^^^^
Line 3, column 585, Rule ID: WERE_VBB[1]
Message: Did you mean 'where' or 'we'?
Suggestion: where; we
... are these viewers raising concerns and were are they from? To arrive at any conclus...
^^^^
Transition Words or Phrases used:
actually, also, but, finally, first, firstly, if, may, really, so, then, thus
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 28.0 19.6327345309 143% => OK
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 19.0 11.1786427146 170% => OK
Relative clauses : 15.0 13.6137724551 110% => OK
Pronoun: 47.0 28.8173652695 163% => Less pronouns wanted
Preposition: 58.0 55.5748502994 104% => OK
Nominalization: 6.0 16.3942115768 37% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2333.0 2260.96107784 103% => OK
No of words: 468.0 441.139720559 106% => OK
Chars per words: 4.98504273504 5.12650576532 97% => OK
Fourth root words length: 4.65116196802 4.56307096286 102% => OK
Word Length SD: 2.44435011921 2.78398813304 88% => OK
Unique words: 215.0 204.123752495 105% => OK
Unique words percentage: 0.459401709402 0.468620217663 98% => OK
syllable_count: 712.8 705.55239521 101% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 12.0 4.96107784431 242% => Less pronouns wanted as sentence beginning.
Article: 3.0 8.76447105788 34% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 57.4530025325 57.8364921388 99% => OK
Chars per sentence: 116.65 119.503703932 98% => OK
Words per sentence: 23.4 23.324526521 100% => OK
Discourse Markers: 3.85 5.70786347227 67% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 2.0 8.20758483034 24% => More positive sentences wanted.
Sentences with negative sentiment : 11.0 6.88822355289 160% => OK
Sentences with neutral sentiment: 7.0 4.67664670659 150% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.300360026621 0.218282227539 138% => OK
Sentence topic coherence: 0.0993039383143 0.0743258471296 134% => OK
Sentence topic coherence SD: 0.103431732475 0.0701772020484 147% => OK
Paragraph topic coherence: 0.216867590393 0.128457276422 169% => OK
Paragraph topic coherence SD: 0.0947939974258 0.0628817314937 151% => OK
Essay readability:
automated_readability_index: 13.8 14.3799401198 96% => OK
flesch_reading_ease: 56.59 48.3550499002 117% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 11.96 12.5979740519 95% => OK
dale_chall_readability_score: 7.85 8.32208582834 94% => OK
difficult_words: 91.0 98.500998004 92% => OK
linsear_write_formula: 7.5 12.3882235529 61% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.