The following is a memorandum from the business manager of a television station.
"Over the past year,our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period most of the complaints received from viewers were concerned with our stations coverage of weather and local news. In addition, local businesses that used to advertise during our late news program have just cancelled their advertising contracts with us.Therefore,in order to attract more viewers to the program and to avoid losing any further advertising revenues,we should restore the time devoted to weather and local news to its former level.
Write a response with which you discuss the specific evidence needed to evaluate the argument and how the evidence would weaken or strengthen the argument.
While it might be true that the cause of loss in revenue could be because of the decrease in time devoted for weather and local news, the manager's argument does not make a cogent case for the same. There is no clear explanation on what type of complaints have been received and also the manager does not take into account that there could be other causes for the cancellation of advertising. Hence the argument rests on a series of unsubstantiated information and is therefore questionable.
Firstly, the information regarding the complaints is not sufficient and clear , for example the complaints could have been concerned with the inaccuracy of the weather report or the lack of authenticity provided in the local news. Hence it cannot be assumed that the complaints were regarding the allotment of shorter duration for the telecast of weather and local news.
Also, there is no information mentioned regarding the number of complaints that were received before the increase in time allotted for national news.
It could be possible that there was no change in the number of complaints received before and after the change in duration given for each type of news.
Lastly, the manager blindly decides that the only cause for the decrease in number of advertising contracts is because of of the decrease in time devoted for local news and weather. There could have been other reason for this cancellation such as , the advertising contracts have found other channels which cost them cheaper and hence have opted other channels and cancelled their contract with this particular television station.
In conclusion , although it might be true that restoring back the original duration for local news would bring back the revenue, the manager has made a lot of assumptions and hence by providing proper evidence regarding the complaints and cause for decrease in advertising,the argument would stand on a firm ground.
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- The following is a memorandum from the business manager of a television station."Over the past year,our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period most of the compla 63
Comments
Essay evaluation report
argument 1 -- OK
argument 2 -- need to put it inside argument 1
argument 3 -- OK
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Need to argue against the conclusion always. For this topic it is:
Therefore,in order to attract more viewers to the program and to avoid losing any further advertising revenues,we should restore the time devoted to weather and local news to its former level.
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Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 10 15
No. of Words: 315 350
No. of Characters: 1576 1500
No. of Different Words: 135 200
Fourth Root of Number of Words: 4.213 4.7
Average Word Length: 5.003 4.6
Word Length SD: 2.692 2.4
No. of Words greater than 5 chars: 103 100
No. of Words greater than 6 chars: 87 80
No. of Words greater than 7 chars: 65 40
No. of Words greater than 8 chars: 40 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 31.5 21.0
Sentence Length SD: 9.892 7.5
Use of Discourse Markers (%): 0.9 0.12
Sentence-Text Coherence: 0.437 0.35
Sentence-Para Coherence: 0.734 0.50
Sentence-Sentence Coherence: 0.128 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 139, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'managers'' or 'manager's'?
Suggestion: managers'; manager's
...devoted for weather and local news, the managers argument does not make a cogent case fo...
^^^^^^^^
Line 1, column 342, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ot take into account that there could be other causes for the cancellation of adv...
^^
Line 1, column 394, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Hence,
...es for the cancellation of advertising. Hence the argument rests on a series of unsub...
^^^^^
Line 3, column 78, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...e complaints is not sufficient and clear , for example the complaints could have b...
^^
Line 3, column 232, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Hence,
...uthenticity provided in the local news. Hence it cannot be assumed that the complaint...
^^^^^
Line 8, column 120, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: of
...ber of advertising contracts is because of of the decrease in time devoted for local ...
^^^^^
Line 8, column 247, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...her reason for this cancellation such as , the advertising contracts have found ot...
^^
Line 10, column 14, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...ar television station. In conclusion , although it might be true that restorin...
^^
Line 10, column 273, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , the
...ts and cause for decrease in advertising,the argument would stand on a firm ground. ...
^^^^
Transition Words or Phrases used:
also, first, firstly, hence, lastly, regarding, so, then, therefore, while, for example, in conclusion, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 17.0 19.6327345309 87% => OK
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 12.0 11.1786427146 107% => OK
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 15.0 28.8173652695 52% => OK
Preposition: 40.0 55.5748502994 72% => OK
Nominalization: 15.0 16.3942115768 91% => OK
Performance on vocabulary words:
No of characters: 1616.0 2260.96107784 71% => OK
No of words: 314.0 441.139720559 71% => More content wanted.
Chars per words: 5.14649681529 5.12650576532 100% => OK
Fourth root words length: 4.20951839842 4.56307096286 92% => OK
Word Length SD: 2.76910882013 2.78398813304 99% => OK
Unique words: 138.0 204.123752495 68% => More unique words wanted.
Unique words percentage: 0.43949044586 0.468620217663 94% => More unique words wanted or less content wanted.
syllable_count: 495.9 705.55239521 70% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 4.96107784431 20% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 10.0 19.7664670659 51% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 31.0 22.8473053892 136% => The Avg. Sentence Length is relatively long.
Sentence length SD: 59.1621500623 57.8364921388 102% => OK
Chars per sentence: 161.6 119.503703932 135% => OK
Words per sentence: 31.4 23.324526521 135% => OK
Discourse Markers: 11.1 5.70786347227 194% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 9.0 5.25449101796 171% => OK
Sentences with positive sentiment : 3.0 8.20758483034 37% => More positive sentences wanted.
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 0.0 4.67664670659 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.184244182067 0.218282227539 84% => OK
Sentence topic coherence: 0.0930276806118 0.0743258471296 125% => OK
Sentence topic coherence SD: 0.0671007885514 0.0701772020484 96% => OK
Paragraph topic coherence: 0.112977221939 0.128457276422 88% => OK
Paragraph topic coherence SD: 0.0444542737007 0.0628817314937 71% => OK
Essay readability:
automated_readability_index: 18.5 14.3799401198 129% => OK
flesch_reading_ease: 40.01 48.3550499002 83% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 15.4 12.197005988 126% => OK
coleman_liau_index: 13.18 12.5979740519 105% => OK
dale_chall_readability_score: 8.19 8.32208582834 98% => OK
difficult_words: 60.0 98.500998004 61% => More difficult words wanted.
linsear_write_formula: 14.5 12.3882235529 117% => OK
gunning_fog: 14.4 11.1389221557 129% => OK
text_standard: 15.0 11.9071856287 126% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.