In an advertisement which was published by the weekly business magazine, it is informed that the survey was conducted by Dicken Academy at the senior management of International Mega-Publishing. In which, it was found that the employees are ardent in business knowledge and computer skills but lacks in interaction with the customers. After the employees attend the seminar organized by Dicken Academy to improve the interaction of employees with the customers resulted in the steep increase of the sale. Therefore, other organizations should also choose Dicken Academy to enhance sale. The above claim is rife with holes due to many logical fallacies.
Firstly, the survey which was done on the senior management is in itself questionable. There is no information given about how many people responded to the survey in senior management team. It is possible that only fewer members took part in the survey. Even if all the members took part, it is not mentioned that how qualified they are. It may be possible that the problem is somewhere else and not with the customer interaction by employees but they are not able to diagnose it. Furthermore, it was claimed that the customers are unsatisfied with the interaction of the employee of Mega Publishing and there is no report of survey which was done on customers to support this claim was provided. So, a survey should be conducted on the customers to know that whether customer interaction of employees is a problem or not.
Secondly, it is claimed that the performance of the employees enhanced in dealing with customers by only attending the seminar and due to which the sales increased. There might be other reasons such as there could be a launch of new products by company or the company has improved the quality of the product or customer service due to which more people are attracted towards the product. Therefore, the seminar might coincided with other events and Dicken Academy took the chance to advertise it in good light in order to get more company involved in their program. There is no evidence that is provided to support that the seminar is the sole reason for the rise in the sale and no other events took place.
Finally, even if the above claim is true then why should any company only opt Dicken Academy. It might be possible that there are other firms which can improve the performance of the employees in order to become more courteous to the customers. Dicken Academy should provide evidence that they are best in the business so that companies can rely on them.
There are many flaws in the advertisement. To strengthen the argument the author should provide evidence to prove the reliability of the senior management on which the survey was conducted. Moreover, Dicken Academy should provide the report about the business activity of International Mega-Publishing that no other factors increased the sale except the improvement of employees interaction by attending 1- day seminar. Furthermore, a survey should be conducted on customers to see whether they are satisfied with the employee interaction or not.
Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 23 15
No. of Words: 514 350
No. of Characters: 2536 1500
No. of Different Words: 191 200
Fourth Root of Number of Words: 4.761 4.7
Average Word Length: 4.934 4.6
Word Length SD: 2.754 2.4
No. of Words greater than 5 chars: 188 100
No. of Words greater than 6 chars: 144 80
No. of Words greater than 7 chars: 100 40
No. of Words greater than 8 chars: 69 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.348 21.0
Sentence Length SD: 8.234 7.5
Use of Discourse Markers (%): 0.609 0.12
Sentence-Text Coherence: 0.32 0.35
Sentence-Para Coherence: 0.471 0.50
Sentence-Sentence Coherence: 0.099 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 8, column 88, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...trengthen the argument the author should provide evidence to prove the reliabilit...
^^
Transition Words or Phrases used:
also, but, finally, first, firstly, if, may, moreover, second, secondly, so, then, therefore, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 28.0 19.6327345309 143% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 19.0 13.6137724551 140% => OK
Pronoun: 26.0 28.8173652695 90% => OK
Preposition: 49.0 55.5748502994 88% => OK
Nominalization: 17.0 16.3942115768 104% => OK
Performance on vocabulary words:
No of characters: 1930.0 2260.96107784 85% => OK
No of words: 382.0 441.139720559 87% => More content wanted.
Chars per words: 5.05235602094 5.12650576532 99% => OK
Fourth root words length: 4.42095241839 4.56307096286 97% => OK
Word Length SD: 2.78926425172 2.78398813304 100% => OK
Unique words: 174.0 204.123752495 85% => More unique words wanted.
Unique words percentage: 0.455497382199 0.468620217663 97% => OK
syllable_count: 620.1 705.55239521 88% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 3.0 8.76447105788 34% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 51.33675685 57.8364921388 89% => OK
Chars per sentence: 101.578947368 119.503703932 85% => OK
Words per sentence: 20.1052631579 23.324526521 86% => OK
Discourse Markers: 5.31578947368 5.70786347227 93% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 7.0 4.67664670659 150% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.214116206045 0.218282227539 98% => OK
Sentence topic coherence: 0.0725872759024 0.0743258471296 98% => OK
Sentence topic coherence SD: 0.0767019732971 0.0701772020484 109% => OK
Paragraph topic coherence: 0.128806669581 0.128457276422 100% => OK
Paragraph topic coherence SD: 0.0884451937147 0.0628817314937 141% => OK
Essay readability:
automated_readability_index: 12.4 14.3799401198 86% => Automated_readability_index is low.
flesch_reading_ease: 51.18 48.3550499002 106% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 12.01 12.5979740519 95% => OK
dale_chall_readability_score: 7.81 8.32208582834 94% => OK
difficult_words: 77.0 98.500998004 78% => More difficult words wanted.
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.