The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The stated argument claims that the less the less attendance at the movies produced by the Super Screen movie production company are due to the audiences' lack of knowledge about good movies. This assertion is based upon a report from the marketting department that apparently suggests so. But over-emphasis on the report's exact findings and due to absence of futher analysis, forming this report as the base for the conclusion makes this argument indefensible.
The report from the Marketting Deparment states that the attendance at the Super Screen movies was lesser in the previous year as compared to the years prior to that
Now the margin of this difference in the number of attendants is not mentioned. It might have been the case that in the years prior to the previous ones, the attendance was just slightly more that that in the previous year itself. Thus regardless of the year in concern, the shows for the movies produced by Super Screen depicted a lesser attendance as compared to the movies produced by other companies. Thus the people's knowledge about movies cannot be called into question.
In spite of having a decline in viewership, the super screen movies had shown an increase in the percentage of positive reviews for the movies. This might simply be due to decline in the number of people attending the show. Also, the quality of movies cannot be judged solely on the public reviews. The reviews by film critics also matter a lot. The viewers might have given such positive reviews just to evade the reasoning that one needs to provide in case of a negative review. Even in many of us blindly provide best reviews to other services such as a product from Amazon, our ride in Uber etc. Thus such reviews hardly matter.
Super screen aims that to make the content of these reviews to reach to the prospective viewers of their films. But, as previously stated, no one nowadays relies on the reviews to decide his/her preferences for movies. Also, it may be possible that people find such reviews to be fairly depictive of the quality of Super Screen movies but the genre of films produced by them might not be much of a liking for the masses. Certain viewers have a fixed choice of preferences for the movies they want to watch and some might watch each one of the movies being released. This renders the users' taste of the movies to be highly unpredictable.
Pertaining to the data presented by the reports of the marketting department, the Super Screen company plans to allocate a greater share of its budget next year to advertising. This strategy is solely based upon the goal to make people aware of the positive reviews that the movies have recieved. But as previously stated this sounds seemingly vague as stated in the previous paragraphs.
Thus due to a significant number of loopholes and irrevelant dependencies on the outcomes of the report, the Super Screen movie productions arrive to an inaccurate conclusion. They might consider a more relatable set of data and take into action some other strategies.
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Comments
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
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Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 23 15
No. of Words: 521 350
No. of Characters: 2478 1500
No. of Different Words: 227 200
Fourth Root of Number of Words: 4.778 4.7
Average Word Length: 4.756 4.6
Word Length SD: 2.509 2.4
No. of Words greater than 5 chars: 184 100
No. of Words greater than 6 chars: 115 80
No. of Words greater than 7 chars: 83 40
No. of Words greater than 8 chars: 49 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.652 21.0
Sentence Length SD: 8.746 7.5
Use of Discourse Markers (%): 0.522 0.12
Sentence-Text Coherence: 0.314 0.35
Sentence-Para Coherence: 0.546 0.50
Sentence-Sentence Coherence: 0.109 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 1, column 33, Rule ID: PHRASE_REPETITION[1]
Message: This phrase is duplicated. You should probably leave only 'the less'.
Suggestion: the less
The stated argument claims that the less the less attendance at the movies produced by th...
^^^^^^^^^^^^^^^^^
Line 4, column 193, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: that
..., the attendance was just slightly more that that in the previous year itself. Thus regar...
^^^^^^^^^
Line 4, column 232, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
... that that in the previous year itself. Thus regardless of the year in concern, the ...
^^^^
Line 4, column 406, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
...the movies produced by other companies. Thus the peoples knowledge about movies cann...
^^^^
Line 4, column 415, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'peoples'' or 'people's'?
Suggestion: peoples'; people's
...s produced by other companies. Thus the peoples knowledge about movies cannot be called...
^^^^^^^
Line 12, column 1, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
...s stated in the previous paragraphs. Thus due to a significant number of loophole...
^^^^
Transition Words or Phrases used:
also, apparently, but, if, may, so, thus, such as, in spite of
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 19.6327345309 76% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 32.0 28.8173652695 111% => OK
Preposition: 83.0 55.5748502994 149% => OK
Nominalization: 14.0 16.3942115768 85% => OK
Performance on vocabulary words:
No of characters: 2533.0 2260.96107784 112% => OK
No of words: 520.0 441.139720559 118% => OK
Chars per words: 4.87115384615 5.12650576532 95% => OK
Fourth root words length: 4.77530192783 4.56307096286 105% => OK
Word Length SD: 2.57718067025 2.78398813304 93% => OK
Unique words: 225.0 204.123752495 110% => OK
Unique words percentage: 0.432692307692 0.468620217663 92% => More unique words wanted or less content wanted.
syllable_count: 788.4 705.55239521 112% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 4.96107784431 161% => OK
Article: 10.0 8.76447105788 114% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 24.0 19.7664670659 121% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 51.9772920504 57.8364921388 90% => OK
Chars per sentence: 105.541666667 119.503703932 88% => OK
Words per sentence: 21.6666666667 23.324526521 93% => OK
Discourse Markers: 2.58333333333 5.70786347227 45% => More transition words/phrases wanted.
Paragraphs: 7.0 5.15768463074 136% => Less paragraphs wanted.
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.309715014994 0.218282227539 142% => OK
Sentence topic coherence: 0.0903604908442 0.0743258471296 122% => OK
Sentence topic coherence SD: 0.0819111083548 0.0701772020484 117% => OK
Paragraph topic coherence: 0.18571458711 0.128457276422 145% => OK
Paragraph topic coherence SD: 0.0746158342656 0.0628817314937 119% => OK
Essay readability:
automated_readability_index: 12.3 14.3799401198 86% => Automated_readability_index is low.
flesch_reading_ease: 58.62 48.3550499002 121% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.3 12.197005988 84% => OK
coleman_liau_index: 10.97 12.5979740519 87% => OK
dale_chall_readability_score: 8.2 8.32208582834 99% => OK
difficult_words: 116.0 98.500998004 118% => OK
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
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Maximum six paragraphs wanted.
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.