"The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The memo provided in the passage states that even though, the movies are being well received by critics, the same is not the case with the general audience. So, it is decided that they should allocate a greater share of their budget to advertise their films. In my opinion, for this recommendation to be valid, a few questions should be answered first.
Firstly, the passage does not provide any information regarding the type/genre of movies, Super Screen movies produce. Because, there are some movies by directors like Quentin Tarantino, which received critical acclaim, but did not reach the hearts of the audience. It is a general observation that the majority of the audience come to theatres for entertainment rather than learning from the movies. In this case, the audience might be aware of the reviews given to the movie. So, if the genre of the movies they produced in the last year is specified, then a more accurate estimate regarding the reach can be obtained.
Secondly, the passage does not provide information regarding the reviews given to superscreen movies in the preceding years. The drops in viewership can also be due to the sustained decline in the production values and quality of Superscreen movies over the years. The disappointment caused to the audience by the production house over many years cannot be erased in a year. So, if the information is provided, we can estimate the feelings of the audience towards the production house.
Continuing, the passage does not address the economic situation prevailing in its operating region in the past year. So, if the majority of the population are finding it hard to acquire basic amenities like food, education, employment, etc.., naturally the profits made by the films go down the hill. It happens because people tend to restrain their urge for entertainment in those trying times. So, the relevant economic data should be provided to estimate whether people are deliberately avoiding the movies or they are forced to do so by their economic situation.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2019-09-07 | kalaga1999 | 45 | view |
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 2.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 16 15
No. of Words: 337 350
No. of Characters: 1649 1500
No. of Different Words: 170 200
Fourth Root of Number of Words: 4.285 4.7
Average Word Length: 4.893 4.6
Word Length SD: 2.684 2.4
No. of Words greater than 5 chars: 123 100
No. of Words greater than 6 chars: 96 80
No. of Words greater than 7 chars: 67 40
No. of Words greater than 8 chars: 35 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.062 21.0
Sentence Length SD: 4.892 7.5
Use of Discourse Markers (%): 0.688 0.12
Sentence-Text Coherence: 0.341 0.35
Sentence-Para Coherence: 0.546 0.50
Sentence-Sentence Coherence: 0.091 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 13, column 240, Rule ID: DOUBLE_PUNCTUATION
Message: Two consecutive dots
Suggestion: .
...es like food, education, employment, etc.., naturally the profits made by the film...
^^
Transition Words or Phrases used:
also, but, first, firstly, if, regarding, second, secondly, so, then, well, in my opinion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 18.0 19.6327345309 92% => OK
Auxiliary verbs: 8.0 12.9520958084 62% => OK
Conjunction : 3.0 11.1786427146 27% => More conjunction wanted.
Relative clauses : 4.0 13.6137724551 29% => More relative clauses wanted.
Pronoun: 20.0 28.8173652695 69% => OK
Preposition: 47.0 55.5748502994 85% => OK
Nominalization: 20.0 16.3942115768 122% => OK
Performance on vocabulary words:
No of characters: 1709.0 2260.96107784 76% => OK
No of words: 336.0 441.139720559 76% => More content wanted.
Chars per words: 5.08630952381 5.12650576532 99% => OK
Fourth root words length: 4.28139028586 4.56307096286 94% => OK
Word Length SD: 2.76168506669 2.78398813304 99% => OK
Unique words: 176.0 204.123752495 86% => More unique words wanted.
Unique words percentage: 0.52380952381 0.468620217663 112% => OK
syllable_count: 540.9 705.55239521 77% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 11.0 8.76447105788 126% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 16.0 19.7664670659 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 28.4203244835 57.8364921388 49% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 106.8125 119.503703932 89% => OK
Words per sentence: 21.0 23.324526521 90% => OK
Discourse Markers: 5.5625 5.70786347227 97% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.146370892532 0.218282227539 67% => OK
Sentence topic coherence: 0.0458614934591 0.0743258471296 62% => OK
Sentence topic coherence SD: 0.0341762347331 0.0701772020484 49% => Sentences are similar to each other.
Paragraph topic coherence: 0.0847961335774 0.128457276422 66% => OK
Paragraph topic coherence SD: 0.044137577912 0.0628817314937 70% => OK
Essay readability:
automated_readability_index: 13.0 14.3799401198 90% => Automated_readability_index is low.
flesch_reading_ease: 50.16 48.3550499002 104% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 12.24 12.5979740519 97% => OK
dale_chall_readability_score: 8.67 8.32208582834 104% => OK
difficult_words: 85.0 98.500998004 86% => OK
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.