The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
In the memo from the advertising director of the Super Screen Movie Production Company, he states that the lesser number of people attending the movie theaters is the direct cause for the movies lower number of crowd going to the movies and not the quality of the movie. The director has given a plausible yet incomplete explanation as to the lower footfall at the theaters. He can answer three of the below stated questions to make an even stronger point.
The first thing the director mentions is a recent report, that states lesser people attended Super Screen produced movies. The support for the report is not present like the timespan in which it was based on or the number of theaters that were included into this report. Maybe only some poor neighborhood might have been considered, which reduces the likelihood of it's residents actually viewing the movie. Or the theaters considered for this might be far outside city limits due to which less people might have viewed this film. The director should use more data to drive his point across.
The second major factor is that the genre of movies that were produced by Super Screen productions might not have appealed to the general public. Maybe the movies that were produced by them were romantics or classics which might not appeal to the young populace of a particular city where they might have released. Some other production might have released some action or horror movies which garnered more attention. The type of movies plays a very important role in determining the success a movie might achieve. The director should take this into consideration before making any appeal.
Lastly, the quality of movie should not be objectified on the basis of some limited number of positive reviews. These movie reviewers could very well be amateurs rather than critiques of films who might judge movies based on their appeal to the mass public rather than on their personal criteria. These reviews might be the most useful while determining the worth of the movies. The direct should therefore make certain arrangements for checking quality such as a special screening for multiple renowned critics and improve upon their suggestions, rather than assuming the quality of movies to be superior based on some positive reviews.
To conclude, before making any hard decisions that involve making changes in the budget without any meticulous study might end up harming the production house more than now. Instead more budget can be allocated to produce quicker and more number of high level films, that of course have been made keeping the variation in ages and other such factors in mind of the people that are going to view these movies. There shouldn't also be total neglect of the advertising but it should be smarter trying to target as much wide of an audience it can target.
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Comments
Essay evaluations by e-grader
Grammar and spelling errors:
Line 1, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
In the memo from the advertising directo...
^^^^^^^^
Line 2, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...stions to make an even stronger point. The first thing the director mentions is...
^^^^^^^^
Line 2, column 497, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun people is countable.
Suggestion: fewer
...be far outside city limits due to which less people might have viewed this film. The...
^^^^
Line 3, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...e more data to drive his point across. The second major factor is that the genr...
^^^^^^^^
Line 3, column 139, Rule ID: GENERAL_XX[1]
Message: Use simply 'public'.
Suggestion: public
...ductions might not have appealed to the general public. Maybe the movies that were produced by...
^^^^^^^^^^^^^^
Line 4, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...onsideration before making any appeal. Lastly, the quality of movie should not ...
^^^^^^^^^
Line 5, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...perior based on some positive reviews. To conclude, before making any hard deci...
^^^^^^^^^^^
Line 5, column 185, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Instead,
...ing the production house more than now. Instead more budget can be allocated to produce...
^^^^^^^
Line 5, column 426, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: shouldn't
...t are going to view these movies. There shouldnt also be total neglect of the advertisi...
^^^^^^^^
Line 5, column 434, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ing to view these movies. There shouldnt also be total neglect of the advertising...
^^
Transition Words or Phrases used:
actually, also, but, first, if, lastly, may, second, so, therefore, well, while, as to, of course, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 20.0 19.6327345309 102% => OK
Auxiliary verbs: 20.0 12.9520958084 154% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 16.0 13.6137724551 118% => OK
Pronoun: 28.0 28.8173652695 97% => OK
Preposition: 60.0 55.5748502994 108% => OK
Nominalization: 8.0 16.3942115768 49% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2356.0 2260.96107784 104% => OK
No of words: 477.0 441.139720559 108% => OK
Chars per words: 4.9392033543 5.12650576532 96% => OK
Fourth root words length: 4.67336384929 4.56307096286 102% => OK
Word Length SD: 2.38097366543 2.78398813304 86% => OK
Unique words: 236.0 204.123752495 116% => OK
Unique words percentage: 0.494758909853 0.468620217663 106% => OK
syllable_count: 736.2 705.55239521 104% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 58.1378534175 57.8364921388 101% => OK
Chars per sentence: 117.8 119.503703932 99% => OK
Words per sentence: 23.85 23.324526521 102% => OK
Discourse Markers: 5.3 5.70786347227 93% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 10.0 5.25449101796 190% => OK
Sentences with positive sentiment : 13.0 8.20758483034 158% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.236444703072 0.218282227539 108% => OK
Sentence topic coherence: 0.0736893101535 0.0743258471296 99% => OK
Sentence topic coherence SD: 0.0893881362527 0.0701772020484 127% => OK
Paragraph topic coherence: 0.137152196198 0.128457276422 107% => OK
Paragraph topic coherence SD: 0.070621000502 0.0628817314937 112% => OK
Essay readability:
automated_readability_index: 13.8 14.3799401198 96% => OK
flesch_reading_ease: 56.59 48.3550499002 117% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 11.67 12.5979740519 93% => OK
dale_chall_readability_score: 8.35 8.32208582834 100% => OK
difficult_words: 108.0 98.500998004 110% => OK
linsear_write_formula: 13.0 12.3882235529 105% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.
Grammar and spelling errors:
Line 1, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
In the memo from the advertising directo...
^^^^^^^^
Line 2, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...stions to make an even stronger point. The first thing the director mentions is...
^^^^^^^^
Line 2, column 497, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun people is countable.
Suggestion: fewer
...be far outside city limits due to which less people might have viewed this film. The...
^^^^
Line 3, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...e more data to drive his point across. The second major factor is that the genr...
^^^^^^^^
Line 3, column 139, Rule ID: GENERAL_XX[1]
Message: Use simply 'public'.
Suggestion: public
...ductions might not have appealed to the general public. Maybe the movies that were produced by...
^^^^^^^^^^^^^^
Line 4, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...onsideration before making any appeal. Lastly, the quality of movie should not ...
^^^^^^^^^
Line 5, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...perior based on some positive reviews. To conclude, before making any hard deci...
^^^^^^^^^^^
Line 5, column 185, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Instead,
...ing the production house more than now. Instead more budget can be allocated to produce...
^^^^^^^
Line 5, column 426, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: shouldn't
...t are going to view these movies. There shouldnt also be total neglect of the advertisi...
^^^^^^^^
Line 5, column 434, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ing to view these movies. There shouldnt also be total neglect of the advertising...
^^
Transition Words or Phrases used:
actually, also, but, first, if, lastly, may, second, so, therefore, well, while, as to, of course, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 20.0 19.6327345309 102% => OK
Auxiliary verbs: 20.0 12.9520958084 154% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 16.0 13.6137724551 118% => OK
Pronoun: 28.0 28.8173652695 97% => OK
Preposition: 60.0 55.5748502994 108% => OK
Nominalization: 8.0 16.3942115768 49% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2356.0 2260.96107784 104% => OK
No of words: 477.0 441.139720559 108% => OK
Chars per words: 4.9392033543 5.12650576532 96% => OK
Fourth root words length: 4.67336384929 4.56307096286 102% => OK
Word Length SD: 2.38097366543 2.78398813304 86% => OK
Unique words: 236.0 204.123752495 116% => OK
Unique words percentage: 0.494758909853 0.468620217663 106% => OK
syllable_count: 736.2 705.55239521 104% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 58.1378534175 57.8364921388 101% => OK
Chars per sentence: 117.8 119.503703932 99% => OK
Words per sentence: 23.85 23.324526521 102% => OK
Discourse Markers: 5.3 5.70786347227 93% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 10.0 5.25449101796 190% => OK
Sentences with positive sentiment : 13.0 8.20758483034 158% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.236444703072 0.218282227539 108% => OK
Sentence topic coherence: 0.0736893101535 0.0743258471296 99% => OK
Sentence topic coherence SD: 0.0893881362527 0.0701772020484 127% => OK
Paragraph topic coherence: 0.137152196198 0.128457276422 107% => OK
Paragraph topic coherence SD: 0.070621000502 0.0628817314937 112% => OK
Essay readability:
automated_readability_index: 13.8 14.3799401198 96% => OK
flesch_reading_ease: 56.59 48.3550499002 117% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 11.67 12.5979740519 93% => OK
dale_chall_readability_score: 8.35 8.32208582834 100% => OK
difficult_words: 108.0 98.500998004 110% => OK
linsear_write_formula: 13.0 12.3882235529 105% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.