The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising.
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The author of a memo suggests that, according to the recent report from our marketing department, during past year, fewer pwople attended Super Screen-produced movied than any other year. And yet the percentage of positive reviews have increased. Thus, the problem lies not with thw qualiry of the movies but the publics lack of awarness. Therefore the author concludes that, a grater share of its budget should be used to reach public thorugh advertising. As first glance the argument might seem true, but after scrutenising, several statements are mentioned with flaws and unwarrented assumptions, before comeing to any conclusion all the questons below need to be answered.
To start with, the author suggest that, according to recent report, fewer people attented movies than any other year. On what basis this statement holds true? The report provided by the merketing department does not porvides any of the specifications or solid numbers to support its report. What was the reason for fewer people attending their movies, was it the quality of movies or the theaters in which the movie was aired? Without answering and provinding the detailed analysis of the report and provinding proofs for their assumptions, conclusion cannot be made.
Additionally, yet the percentage of positive reviews about the movies have increased, were these reviwes really qiven by the people who have really wated the movie or those are the members of the production house who, themselves wrote positive reviews to boost the promotion of the movie? The value of percentage increase is not provided and the number of increase in positive review, as the increase percentage might be 5% of 10 reviews to 15 or as high as 1000 to 1050 thus without giving the acual numbers does not makes any sence. Therefore, the above questions need to be qnswered with providing actual statistics to suppoert their assumption.
Lastly, the author states that, the problem does not lie on the quality of the movies, but this might not be the case. As if the quality of the movie would be the best, then, eventually it might attract the audience irrespective of the advetisement of the movie. Will the shift of budget from makeing of movies to be diverted into advertisement severly cost the quality of the movie? For example, the budget provided for the animation in the movie is diverted to advetisement of the movie, then it will surely affect the quality of animation. Thus movie with poor animation will not attract the audience and eventually leading to loss of the film.
In conclusion, the argument does not hold water as the statments rely on unwarranted assumptions and thus before implementing the solution provided by the author cannot be considered substantial.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2023-08-29 | Eurus Psycho Version | 55 | view |
| 2023-08-21 | riyarmy | 54 | view |
| 2023-08-14 | Saket Choudhary | 68 | view |
| 2023-08-13 | Fahim Shahriar Khan | 58 | view |
| 2023-08-11 | Tanvi Sanandiya | 55 | view |
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 9 2
No. of Spelling Errors: 26 2
No. of Sentences: 19 15
No. of Words: 451 350
No. of Characters: 2241 1500
No. of Different Words: 212 200
Fourth Root of Number of Words: 4.608 4.7
Average Word Length: 4.969 4.6
Word Length SD: 2.669 2.4
No. of Words greater than 5 chars: 163 100
No. of Words greater than 6 chars: 115 80
No. of Words greater than 7 chars: 85 40
No. of Words greater than 8 chars: 55 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23.737 21.0
Sentence Length SD: 10.004 7.5
Use of Discourse Markers (%): 0.632 0.12
Sentence-Text Coherence: 0.32 0.35
Sentence-Para Coherence: 0.544 0.50
Sentence-Sentence Coherence: 0.066 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 340, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Therefore,
...ovies but the publics lack of awarness. Therefore the author concludes that, a grater sha...
^^^^^^^^^
Line 5, column 519, Rule ID: DID_BASEFORM[3]
Message: The verb 'does' requires base form of the verb: 'make'
Suggestion: make
...thout giving the acual numbers does not makes any sence. Therefore, the above questio...
^^^^^
Line 7, column 544, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
...surely affect the quality of animation. Thus movie with poor animation will not attr...
^^^^
Transition Words or Phrases used:
but, first, if, lastly, really, so, then, therefore, thus, for example, in conclusion, to start with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 17.0 19.6327345309 87% => OK
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 16.0 11.1786427146 143% => OK
Relative clauses : 7.0 13.6137724551 51% => More relative clauses wanted.
Pronoun: 18.0 28.8173652695 62% => OK
Preposition: 67.0 55.5748502994 121% => OK
Nominalization: 17.0 16.3942115768 104% => OK
Performance on vocabulary words:
No of characters: 2303.0 2260.96107784 102% => OK
No of words: 451.0 441.139720559 102% => OK
Chars per words: 5.10643015521 5.12650576532 100% => OK
Fourth root words length: 4.60833598836 4.56307096286 101% => OK
Word Length SD: 2.73668090441 2.78398813304 98% => OK
Unique words: 219.0 204.123752495 107% => OK
Unique words percentage: 0.485587583149 0.468620217663 104% => OK
syllable_count: 705.6 705.55239521 100% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 4.96107784431 20% => OK
Article: 11.0 8.76447105788 126% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 4.0 1.67365269461 239% => Less conjunction wanted as sentence beginning.
Preposition: 8.0 4.22255489022 189% => OK
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 59.7150203593 57.8364921388 103% => OK
Chars per sentence: 121.210526316 119.503703932 101% => OK
Words per sentence: 23.7368421053 23.324526521 102% => OK
Discourse Markers: 5.26315789474 5.70786347227 92% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.265410906207 0.218282227539 122% => OK
Sentence topic coherence: 0.0806927043903 0.0743258471296 109% => OK
Sentence topic coherence SD: 0.134010499036 0.0701772020484 191% => OK
Paragraph topic coherence: 0.132369426203 0.128457276422 103% => OK
Paragraph topic coherence SD: 0.101591952343 0.0628817314937 162% => OK
Essay readability:
automated_readability_index: 14.5 14.3799401198 101% => OK
flesch_reading_ease: 48.13 48.3550499002 100% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 12.65 12.5979740519 100% => OK
dale_chall_readability_score: 8.49 8.32208582834 102% => OK
difficult_words: 106.0 98.500998004 108% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.