The following is taken from a memo from the
advertising director of the Super Screen Movie
Production Company.
“According to a recent report from our marketing
department, during the past year, fewer people attended
Super Screen-produced movies than in any other year.
And yet the percentage of positive reviews by movie
reviewers about specific Super Screen movies actually
increased during the past year. Clearly, the contents of
these reviews are not reaching enough of our
prospective viewers. Thus, the problem lies not with the
quality of our movies but with the public’s lack of
awareness that movies of good quality are available.
Super Screen should therefore allocate a greater share
of its budget next year to reaching the public through
advertising.”
Write a response in which you discuss what questions
would need to be answered in order to decide whether
the recommendation and the argument on which it is
based are reasonable. Be sure to explain how the
answers to these questions would help to evaluate the
recommendation.
The advertising director of the super screen movie production company recommends to increase the allocated share of the budget to advertising due to the lack of awareness by the public of good movies. He or she further mentions that the movies are given positive reviews by the movie reviewers. While making this argument the director makes several fallacious assumptions. However, before this following assumption can be properly evaluated, the director must answer the following questions.
First of all, are the recent condition similar to the earlier condition where the people could roam around freely? in other words is the marketing team comparing the data with keeping the current situtation in mind? It is possible that in other years the people attended the super screen-produced movies more frequently because of no restrictions by the government, but after the virus that has been luming over the people the restrictions by the government have been imposed on the people. Further, there is a posibility that last year due to the recession the financial condition of the people isn't as good as it was in the other years. If either of these scenarios have merit, then the conclusion originally drawn is significantly weakened.
Secondly, did the perecentage of the positive reviews way only restricted to the super screen movies? there could have been a possibility where the movie had been released on various sources as well. The people who have been given positive reviews to the movies are actually watching the movies on other platforms which are currently booming. The other possibility can be the reviews could have been spurious. It could have been a few people who might have been giving the good reviews are not geniune. If the above is true, then the argument doesn't holds water.
Finally, is there an advertising budget in action currently? is it possible that due to the large number of people always attending the super screen-produced movies the company ceased the advertising of the movies as they were already a hit. If the above situation exists, the the directors argument is fallacious.
In conclusion, the argument, as it stands now, is considerably flawed due to its reliance on several unwarranted assumptions. If the director is unable to answer the following three questions and offer more evidence (perhaps in the form that the data can be corroborated), then it will be possible to fully evaluate the viability of the proposed recommendation of increasing the advertising budget.
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Comments
Essay evaluations by e-grader
Grammar and spelling errors:
Line 1, column 296, Rule ID: SENTENCE_FRAGMENT[1]
Message: “While” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...ositive reviews by the movie reviewers. While making this argument the director makes...
^^^^^
Line 3, column 116, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: In
...re the people could roam around freely? in other words is the marketing team compa...
^^
Line 3, column 597, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: isn't
...n the financial condition of the people isnt as good as it was in the other years. I...
^^^^
Line 5, column 103, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: There
... restricted to the super screen movies? there could have been a possibility where the...
^^^^^
Line 5, column 544, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...If the above is true, then the argument doesnt holds water. Finally, is there an ad...
^^^^^^
Line 7, column 62, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Is
...advertising budget in action currently? is it possible that due to the large numbe...
^^
Line 7, column 274, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: the
...y a hit. If the above situation exists, the the directors argument is fallacious. In...
^^^^^^^
Line 7, column 274, Rule ID: DT_DT[1]
Message: Maybe you need to remove one determiner so that only 'the' or 'the' is left.
Suggestion: the; the
...y a hit. If the above situation exists, the the directors argument is fallacious. In...
^^^^^^^
Line 7, column 282, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'directors'' or 'director's'?
Suggestion: directors'; director's
... If the above situation exists, the the directors argument is fallacious. In conclusio...
^^^^^^^^^
Transition Words or Phrases used:
actually, but, finally, first, however, if, second, secondly, so, then, well, while, in conclusion, first of all, in other words
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 29.0 19.6327345309 148% => OK
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 3.0 11.1786427146 27% => More conjunction wanted.
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 19.0 28.8173652695 66% => OK
Preposition: 46.0 55.5748502994 83% => OK
Nominalization: 16.0 16.3942115768 98% => OK
Performance on vocabulary words:
No of characters: 2118.0 2260.96107784 94% => OK
No of words: 409.0 441.139720559 93% => More content wanted.
Chars per words: 5.17848410758 5.12650576532 101% => OK
Fourth root words length: 4.49708221141 4.56307096286 99% => OK
Word Length SD: 2.86580729108 2.78398813304 103% => OK
Unique words: 198.0 204.123752495 97% => OK
Unique words percentage: 0.484107579462 0.468620217663 103% => OK
syllable_count: 665.1 705.55239521 94% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 7.0 2.70958083832 258% => Less adverbial clause wanted.
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 61.0446353089 57.8364921388 106% => OK
Chars per sentence: 105.9 119.503703932 89% => OK
Words per sentence: 20.45 23.324526521 88% => OK
Discourse Markers: 6.4 5.70786347227 112% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 9.0 5.25449101796 171% => OK
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.236496601264 0.218282227539 108% => OK
Sentence topic coherence: 0.0704581616125 0.0743258471296 95% => OK
Sentence topic coherence SD: 0.0784056570072 0.0701772020484 112% => OK
Paragraph topic coherence: 0.145993508936 0.128457276422 114% => OK
Paragraph topic coherence SD: 0.0755988261208 0.0628817314937 120% => OK
Essay readability:
automated_readability_index: 13.2 14.3799401198 92% => Automated_readability_index is low.
flesch_reading_ease: 51.18 48.3550499002 106% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 12.76 12.5979740519 101% => OK
dale_chall_readability_score: 8.3 8.32208582834 100% => OK
difficult_words: 95.0 98.500998004 96% => OK
linsear_write_formula: 8.0 12.3882235529 65% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.
Grammar and spelling errors:
Line 1, column 296, Rule ID: SENTENCE_FRAGMENT[1]
Message: “While” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...ositive reviews by the movie reviewers. While making this argument the director makes...
^^^^^
Line 3, column 116, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: In
...re the people could roam around freely? in other words is the marketing team compa...
^^
Line 3, column 597, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: isn't
...n the financial condition of the people isnt as good as it was in the other years. I...
^^^^
Line 5, column 103, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: There
... restricted to the super screen movies? there could have been a possibility where the...
^^^^^
Line 5, column 544, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...If the above is true, then the argument doesnt holds water. Finally, is there an ad...
^^^^^^
Line 7, column 62, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Is
...advertising budget in action currently? is it possible that due to the large numbe...
^^
Line 7, column 274, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: the
...y a hit. If the above situation exists, the the directors argument is fallacious. In...
^^^^^^^
Line 7, column 274, Rule ID: DT_DT[1]
Message: Maybe you need to remove one determiner so that only 'the' or 'the' is left.
Suggestion: the; the
...y a hit. If the above situation exists, the the directors argument is fallacious. In...
^^^^^^^
Line 7, column 282, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'directors'' or 'director's'?
Suggestion: directors'; director's
... If the above situation exists, the the directors argument is fallacious. In conclusio...
^^^^^^^^^
Transition Words or Phrases used:
actually, but, finally, first, however, if, second, secondly, so, then, well, while, in conclusion, first of all, in other words
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 29.0 19.6327345309 148% => OK
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 3.0 11.1786427146 27% => More conjunction wanted.
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 19.0 28.8173652695 66% => OK
Preposition: 46.0 55.5748502994 83% => OK
Nominalization: 16.0 16.3942115768 98% => OK
Performance on vocabulary words:
No of characters: 2118.0 2260.96107784 94% => OK
No of words: 409.0 441.139720559 93% => More content wanted.
Chars per words: 5.17848410758 5.12650576532 101% => OK
Fourth root words length: 4.49708221141 4.56307096286 99% => OK
Word Length SD: 2.86580729108 2.78398813304 103% => OK
Unique words: 198.0 204.123752495 97% => OK
Unique words percentage: 0.484107579462 0.468620217663 103% => OK
syllable_count: 665.1 705.55239521 94% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 7.0 2.70958083832 258% => Less adverbial clause wanted.
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 61.0446353089 57.8364921388 106% => OK
Chars per sentence: 105.9 119.503703932 89% => OK
Words per sentence: 20.45 23.324526521 88% => OK
Discourse Markers: 6.4 5.70786347227 112% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 9.0 5.25449101796 171% => OK
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.236496601264 0.218282227539 108% => OK
Sentence topic coherence: 0.0704581616125 0.0743258471296 95% => OK
Sentence topic coherence SD: 0.0784056570072 0.0701772020484 112% => OK
Paragraph topic coherence: 0.145993508936 0.128457276422 114% => OK
Paragraph topic coherence SD: 0.0755988261208 0.0628817314937 120% => OK
Essay readability:
automated_readability_index: 13.2 14.3799401198 92% => Automated_readability_index is low.
flesch_reading_ease: 51.18 48.3550499002 106% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 12.76 12.5979740519 101% => OK
dale_chall_readability_score: 8.3 8.32208582834 100% => OK
difficult_words: 95.0 98.500998004 96% => OK
linsear_write_formula: 8.0 12.3882235529 65% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.