The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
“According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should, therefore, allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The memo addresses the issue of fewer audiences but better reviews of the movie, and concluded that more advertising budget is needed next year. Although the prompt seems to be cogent to persuade people by providing statistics, there are still some questions that should be replied to make the statement logical.
First, how are the questions asked to audiences in the survey? It has been proved that the way of surveying may affect the respondents' answer. For instance, the company may start from asking the worst movie they had watched before, and encouraging them to share the watching experience and the plot. By first arousing their unpleasent movie experiences, people may tend to think that movies produced by Super Screen are somewhat satisfied, and therefore a biased report can be made, even though most of the respondents actually disliked the movies. The prompt should answer how the questions were asked to ensure the validity of the survey.
Also, the prompt should answer the details of how the respondents were chosen. It is likely that most of them were people who liked the movies from the company, while others who disliked or seldom watches the company's work may refuse to reply or were even not reachable of the survey. In this way, the portion of negative review is surely to decrease, and giving a superficially positive review. In contrast, a fair audience review should be done by phone interviews or randomly imparted survey, to grant the neutrality of the feedback opinions.
Last but not least, how is the company going to advertise? It is important to make sure that their promotion of their movies really has its effect. The memo should tell clearly how are they going to advertise, such as doing it through newspaper, radio stations, TV, Internet, etc. Perhaps they decided to spend their budget all on radio advertisements, but the potential audiences do not listen to radio, but instead surfing the web commonly, therefore making the ad unfavorable to do the trick. It is imperative to check that the solution raised really has its efffect to make the conclusion drawn in the argument potent.
The prompt looks persuasive at first, but few questions need to be futher answered, such as the reviewer source, the question content, and the feasibility of their solution. Therefore, the argument could then be proved effective to do.
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Comments
Essay evaluations by e-grader
Grammar and spelling errors:
Line 7, column 88, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... advertise? It is important to make sure that their promotion of their movies rea...
^^
Transition Words or Phrases used:
actually, also, but, first, look, may, really, so, still, then, therefore, while, for instance, in contrast, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 21.0 19.6327345309 107% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 14.0 11.1786427146 125% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 25.0 28.8173652695 87% => OK
Preposition: 46.0 55.5748502994 83% => OK
Nominalization: 11.0 16.3942115768 67% => OK
Performance on vocabulary words:
No of characters: 1983.0 2260.96107784 88% => OK
No of words: 394.0 441.139720559 89% => More content wanted.
Chars per words: 5.03299492386 5.12650576532 98% => OK
Fourth root words length: 4.45527027702 4.56307096286 98% => OK
Word Length SD: 2.60463105147 2.78398813304 94% => OK
Unique words: 215.0 204.123752495 105% => OK
Unique words percentage: 0.545685279188 0.468620217663 116% => OK
syllable_count: 597.6 705.55239521 85% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 10.0 8.76447105788 114% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 8.0 1.67365269461 478% => Less conjunction wanted as sentence beginning.
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 55.0513789199 57.8364921388 95% => OK
Chars per sentence: 110.166666667 119.503703932 92% => OK
Words per sentence: 21.8888888889 23.324526521 94% => OK
Discourse Markers: 6.44444444444 5.70786347227 113% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.132113189351 0.218282227539 61% => OK
Sentence topic coherence: 0.0354491187433 0.0743258471296 48% => OK
Sentence topic coherence SD: 0.0521132936072 0.0701772020484 74% => OK
Paragraph topic coherence: 0.0654394385942 0.128457276422 51% => OK
Paragraph topic coherence SD: 0.0502217349829 0.0628817314937 80% => OK
Essay readability:
automated_readability_index: 13.2 14.3799401198 92% => Automated_readability_index is low.
flesch_reading_ease: 58.62 48.3550499002 121% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.3 12.197005988 84% => OK
coleman_liau_index: 11.89 12.5979740519 94% => OK
dale_chall_readability_score: 8.89 8.32208582834 107% => OK
difficult_words: 105.0 98.500998004 107% => OK
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 83.33 out of 100
Scores by essay e-grader: 5.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 6 2
No. of Sentences: 17 15
No. of Words: 394 350
No. of Characters: 1921 1500
No. of Different Words: 207 200
Fourth Root of Number of Words: 4.455 4.7
Average Word Length: 4.876 4.6
Word Length SD: 2.51 2.4
No. of Words greater than 5 chars: 148 100
No. of Words greater than 6 chars: 91 80
No. of Words greater than 7 chars: 73 40
No. of Words greater than 8 chars: 43 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23.176 21.0
Sentence Length SD: 12.006 7.5
Use of Discourse Markers (%): 0.882 0.12
Sentence-Text Coherence: 0.306 0.35
Sentence-Para Coherence: 0.551 0.50
Sentence-Sentence Coherence: 0.07 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 7, column 88, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... advertise? It is important to make sure that their promotion of their movies rea...
^^
Transition Words or Phrases used:
actually, also, but, first, look, may, really, so, still, then, therefore, while, for instance, in contrast, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 21.0 19.6327345309 107% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 14.0 11.1786427146 125% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 25.0 28.8173652695 87% => OK
Preposition: 46.0 55.5748502994 83% => OK
Nominalization: 11.0 16.3942115768 67% => OK
Performance on vocabulary words:
No of characters: 1983.0 2260.96107784 88% => OK
No of words: 394.0 441.139720559 89% => More content wanted.
Chars per words: 5.03299492386 5.12650576532 98% => OK
Fourth root words length: 4.45527027702 4.56307096286 98% => OK
Word Length SD: 2.60463105147 2.78398813304 94% => OK
Unique words: 215.0 204.123752495 105% => OK
Unique words percentage: 0.545685279188 0.468620217663 116% => OK
syllable_count: 597.6 705.55239521 85% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 10.0 8.76447105788 114% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 8.0 1.67365269461 478% => Less conjunction wanted as sentence beginning.
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 55.0513789199 57.8364921388 95% => OK
Chars per sentence: 110.166666667 119.503703932 92% => OK
Words per sentence: 21.8888888889 23.324526521 94% => OK
Discourse Markers: 6.44444444444 5.70786347227 113% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.132113189351 0.218282227539 61% => OK
Sentence topic coherence: 0.0354491187433 0.0743258471296 48% => OK
Sentence topic coherence SD: 0.0521132936072 0.0701772020484 74% => OK
Paragraph topic coherence: 0.0654394385942 0.128457276422 51% => OK
Paragraph topic coherence SD: 0.0502217349829 0.0628817314937 80% => OK
Essay readability:
automated_readability_index: 13.2 14.3799401198 92% => Automated_readability_index is low.
flesch_reading_ease: 58.62 48.3550499002 121% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.3 12.197005988 84% => OK
coleman_liau_index: 11.89 12.5979740519 94% => OK
dale_chall_readability_score: 8.89 8.32208582834 107% => OK
difficult_words: 105.0 98.500998004 107% => OK
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 83.33 out of 100
Scores by essay e-grader: 5.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.