The advertising director of the super screen movie production company states that the main reason behind less people attending their movies last year is poor adverstising. However I find his argument to be highly flawed for various reasons as discussed in the following paragraphs.
To begin with, without any strong evidence, the adverstising director cannot just claim that poor advertising is the only reason behind a low footfall for Super Screen produced movies. There could be many other reasons for people not showing up. Maybe the genres of movies that they produced during the past year failed to win the attention of a larger group of people. They might not be everyone's type of movies and hence only the interested people came out to watch them. Hence the company should analyse on this and make a list of genres that are being liked by masses these days. They should then produce movies as per their study. Instead of simpling putting up all the blame on adverstising, they should retrospect if their could have been any other factors that would have cause a lower footfall and work on improving them.
Secondly, the advertising director fails to consider any statistics around advertising over the past few years to jump to his conclusion. How has the budget allocated to advertising changed over the past few years and what have their implications been like? The answer to this question would help us conclude if allocating more budget to advertising would indeed increase the footfall to the movies. Also, it is obviously not fair to put it all on adverstising only on the basis of data from the last year. One year is a very short time to get a legit pattern and hence a substantial amount of data should be studied before taking any actions.
Moving on, the advertising director tremendously relies on the increased percentage of positive reviews that the Super Screen movies have recieved in the past year. He says that this information concluded that the movies being made are of good quality and it is only due to lack of awareness that less people came to know about them. Since there is no evidence of authenticity of these reviews, how can one be so sure of them. What if these reviews are all paid and not genuine? We are all aware that buying good reviews onlines is no big deal these days. So, it is very naive to be trusting these reviews blindly and making a conclusion based on them. What if the Super Screen movies are actually not good and that's the reason behind people skipping them? Hence, the authenticilty of these reviews should be taken into account before concluding that advertising is the problem here.
Finally, even if we ignore the above arguements and believe the reasons given by the advertising director to be true what is the probablity that increasing the budget for advertising will solve their problem on a larger level? There might be some places where it might not be possible to advertise for their films, for instance smaller cities or villages or some foreign country. How will Super Screen Movie Production Company make people aware of their movies there? Before putting all their eggs in the advertisement basket, the company should consider if there are other ways of increasing the popularity of their movies and then divide the budget accordingly for maximum profit.
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Essay evaluations by e-grader
Grammar and spelling errors:
Line 1, column 106, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun people is countable.
Suggestion: fewer
...pany states that the main reason behind less people attending their movies last year...
^^^^
Line 1, column 173, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: However,
... movies last year is poor adverstising. However I find his argument to be highly flawed...
^^^^^^^
Line 3, column 475, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Hence,
...terested people came out to watch them. Hence the company should analyse on this and ...
^^^^^
Line 7, column 298, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun people is countable.
Suggestion: fewer
...t is only due to lack of awareness that less people came to know about them. Since t...
^^^^
Line 7, column 712, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: that's
...Screen movies are actually not good and thats the reason behind people skipping them?...
^^^^^
Transition Words or Phrases used:
accordingly, actually, also, finally, hence, however, if, may, second, secondly, so, then, for instance, to begin with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 30.0 19.6327345309 153% => OK
Auxiliary verbs: 18.0 12.9520958084 139% => OK
Conjunction : 13.0 11.1786427146 116% => OK
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 52.0 28.8173652695 180% => Less pronouns wanted
Preposition: 76.0 55.5748502994 137% => OK
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 2774.0 2260.96107784 123% => OK
No of words: 568.0 441.139720559 129% => OK
Chars per words: 4.8838028169 5.12650576532 95% => OK
Fourth root words length: 4.88187981987 4.56307096286 107% => OK
Word Length SD: 2.51669687134 2.78398813304 90% => OK
Unique words: 260.0 204.123752495 127% => OK
Unique words percentage: 0.457746478873 0.468620217663 98% => OK
syllable_count: 864.9 705.55239521 123% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 26.0 19.7664670659 132% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 46.3454356791 57.8364921388 80% => OK
Chars per sentence: 106.692307692 119.503703932 89% => OK
Words per sentence: 21.8461538462 23.324526521 94% => OK
Discourse Markers: 4.53846153846 5.70786347227 80% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 15.0 8.20758483034 183% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.274234182332 0.218282227539 126% => OK
Sentence topic coherence: 0.082527306407 0.0743258471296 111% => OK
Sentence topic coherence SD: 0.0887530647376 0.0701772020484 126% => OK
Paragraph topic coherence: 0.167300114385 0.128457276422 130% => OK
Paragraph topic coherence SD: 0.0438422693185 0.0628817314937 70% => OK
Essay readability:
automated_readability_index: 12.5 14.3799401198 87% => Automated_readability_index is low.
flesch_reading_ease: 58.62 48.3550499002 121% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 10.3 12.197005988 84% => OK
coleman_liau_index: 11.02 12.5979740519 87% => OK
dale_chall_readability_score: 7.71 8.32208582834 93% => OK
difficult_words: 109.0 98.500998004 111% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.
Grammar and spelling errors:
Line 1, column 106, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun people is countable.
Suggestion: fewer
...pany states that the main reason behind less people attending their movies last year...
^^^^
Line 1, column 173, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: However,
... movies last year is poor adverstising. However I find his argument to be highly flawed...
^^^^^^^
Line 3, column 475, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Hence,
...terested people came out to watch them. Hence the company should analyse on this and ...
^^^^^
Line 7, column 298, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun people is countable.
Suggestion: fewer
...t is only due to lack of awareness that less people came to know about them. Since t...
^^^^
Line 7, column 712, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: that's
...Screen movies are actually not good and thats the reason behind people skipping them?...
^^^^^
Transition Words or Phrases used:
accordingly, actually, also, finally, hence, however, if, may, second, secondly, so, then, for instance, to begin with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 30.0 19.6327345309 153% => OK
Auxiliary verbs: 18.0 12.9520958084 139% => OK
Conjunction : 13.0 11.1786427146 116% => OK
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 52.0 28.8173652695 180% => Less pronouns wanted
Preposition: 76.0 55.5748502994 137% => OK
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 2774.0 2260.96107784 123% => OK
No of words: 568.0 441.139720559 129% => OK
Chars per words: 4.8838028169 5.12650576532 95% => OK
Fourth root words length: 4.88187981987 4.56307096286 107% => OK
Word Length SD: 2.51669687134 2.78398813304 90% => OK
Unique words: 260.0 204.123752495 127% => OK
Unique words percentage: 0.457746478873 0.468620217663 98% => OK
syllable_count: 864.9 705.55239521 123% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 26.0 19.7664670659 132% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 46.3454356791 57.8364921388 80% => OK
Chars per sentence: 106.692307692 119.503703932 89% => OK
Words per sentence: 21.8461538462 23.324526521 94% => OK
Discourse Markers: 4.53846153846 5.70786347227 80% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 15.0 8.20758483034 183% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.274234182332 0.218282227539 126% => OK
Sentence topic coherence: 0.082527306407 0.0743258471296 111% => OK
Sentence topic coherence SD: 0.0887530647376 0.0701772020484 126% => OK
Paragraph topic coherence: 0.167300114385 0.128457276422 130% => OK
Paragraph topic coherence SD: 0.0438422693185 0.0628817314937 70% => OK
Essay readability:
automated_readability_index: 12.5 14.3799401198 87% => Automated_readability_index is low.
flesch_reading_ease: 58.62 48.3550499002 121% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 10.3 12.197005988 84% => OK
coleman_liau_index: 11.02 12.5979740519 87% => OK
dale_chall_readability_score: 7.71 8.32208582834 93% => OK
difficult_words: 109.0 98.500998004 111% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.