A memorandum was written by a TV station to devote more time to local news and weather programs in order to increase advertising revenue.
Every business person wants their company to be successful. For many companies, success means revenue at whatever cost. Other companies consider the priorities and preferences of their customers. The memorandum of this television station is suggesting to modify their late-night program features in order to ameliorate their viewers complaints and their recent decline in advertising revenue. While it is a laudable goal for the TV station to manage their company based on their customers' needs, there are other consideration that the company needs to acknowledge before making a change in their programing.
To begin with, it is important for the TV station to value the concerns of their viewers, but a more trenchant analysis of possible complaints would guide the company into different solutions. The memorandum does not seem to consider the fact that the amount of complaints from late night viewers is connected to the amount of time that people have to complain. Perhaps viewers have more time to complain in the late-night hours due to a period of rest from work and duties of having to take care of children.
Additionally, the company needs to consider what the complaints are about. Yes, they shared a general topic concern of weather and local news. However, there is the option of continuing their coverage of national news with a small add on at the bottom of the screen that happens to share local weather updates. Since there does not seem to be a big focus on complaints about national news, this solution considers the viewers who enjoy national news coverage as well as attending to the complaints of those who appreciate local weather coverage.
Moreover, to companies biggest concern is tied to the implication of lost revenue. Within the memorandum, it avers that local businesses have canceled their advertising contracts during the late night hours, but it does not give us any information on the addition of new advertising contracts. Perhaps the TV station is now gaining more national advertising, such as traveling agencies sue to the promotional opportunity of their viewers who are interested in national topics.
Of course, a company needs to consider how it can continue to grow and satisfy their customers. However, this TV station needs to consider the correlation that the TV station is losing revenue by devoting more time to weather and local news is not strong enough. There are other solutions that the company could apply.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2019-07-19 | Sapphire19 | 55 | view |
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- A memorandum was written by a TV station to devote more time to local news and weather programs in order to increase advertising revenue. 55
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Comments
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/over-past-year-our…
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Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 18 15
No. of Words: 403 350
No. of Characters: 2025 1500
No. of Different Words: 185 200
Fourth Root of Number of Words: 4.48 4.7
Average Word Length: 5.025 4.6
Word Length SD: 2.682 2.4
No. of Words greater than 5 chars: 147 100
No. of Words greater than 6 chars: 123 80
No. of Words greater than 7 chars: 81 40
No. of Words greater than 8 chars: 51 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.389 21.0
Sentence Length SD: 10.452 7.5
Use of Discourse Markers (%): 0.5 0.12
Sentence-Text Coherence: 0.318 0.35
Sentence-Para Coherence: 0.551 0.50
Sentence-Sentence Coherence: 0.076 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 7, column 14, Rule ID: THE_SUPERLATIVE[2]
Message: A determiner is probably missing here: 'companies the biggest'.
Suggestion: companies the biggest
...ocal weather coverage. Moreover, to companies biggest concern is tied to the implication of l...
^^^^^^^^^^^^^^^^^
Transition Words or Phrases used:
but, however, if, moreover, so, well, while, of course, such as, as well as, to begin with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 19.6327345309 76% => OK
Auxiliary verbs: 3.0 12.9520958084 23% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 31.0 28.8173652695 108% => OK
Preposition: 65.0 55.5748502994 117% => OK
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 2073.0 2260.96107784 92% => OK
No of words: 403.0 441.139720559 91% => More content wanted.
Chars per words: 5.14392059553 5.12650576532 100% => OK
Fourth root words length: 4.48049772903 4.56307096286 98% => OK
Word Length SD: 2.75807986431 2.78398813304 99% => OK
Unique words: 195.0 204.123752495 96% => OK
Unique words percentage: 0.483870967742 0.468620217663 103% => OK
syllable_count: 640.8 705.55239521 91% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 4.0 8.76447105788 46% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 61.6270142786 57.8364921388 107% => OK
Chars per sentence: 115.166666667 119.503703932 96% => OK
Words per sentence: 22.3888888889 23.324526521 96% => OK
Discourse Markers: 5.0 5.70786347227 88% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.25416548668 0.218282227539 116% => OK
Sentence topic coherence: 0.0765052105058 0.0743258471296 103% => OK
Sentence topic coherence SD: 0.0869111703788 0.0701772020484 124% => OK
Paragraph topic coherence: 0.148478828061 0.128457276422 116% => OK
Paragraph topic coherence SD: 0.0487869926455 0.0628817314937 78% => OK
Essay readability:
automated_readability_index: 14.0 14.3799401198 97% => OK
flesch_reading_ease: 49.15 48.3550499002 102% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 12.83 12.5979740519 102% => OK
dale_chall_readability_score: 8.33 8.32208582834 100% => OK
difficult_words: 92.0 98.500998004 93% => OK
linsear_write_formula: 8.5 12.3882235529 69% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.