"Over 80 percent of the respondents to a recent survey indicated a desire to reduce their intake of foods containing fats and cholesterol, and today low-fat products abound in many food stores. Since many of the food products currently marketed by Old Dairy Industries are high in fat and cholesterol, the company's sales are likely to diminish greatly and company profits will no doubt decrease. We therefore advise Old Dairy stockholders to sell their shares, and other investors not to purchase stock in this company."
In the newsletter, the author maintains that it is likely that the company’s sales will decrease considering the survey of respondents who have a desire to reduce their intake of fats and cholesterol. Also, the author suggests that stockholders should sell their shares and it is not wise to continue investing in this company. Convincing though the suggestions may sound, lots of questions remain unanswered concerning the suggestions. Without correct answers, is it hasty to claim the suggestion should be ensured.
To begin with, does a desire to reduce fats and cholesterol indicate buying less high cholesterol food? If the respondents lie to the survey for the sake of being regarded as healthy persons, it is not reliable that their purchase on high-fat products will decrease. Also, does the respondents surveyed can represent the whole customers? If the survey researchers focus more on people who care about their intake of fats, then this survey is not convincing enough to decide the real desire of all the citizens. Besides, if the desire is true, it still needs to be answered whether they can distinguish low-fat products and high-fat products successfully. Without conspicuous words in the bottle, people might not easily get the low-fat foods they need, so that the sales of Old Dairy Industries can still keep increasing at the same level.
In addition, although many food products of Old Dairy Industries contain high fat and cholesterol, whether other kinds of food are low-fat products of the same company is unanswered. It is possible that Old Dairy company produces both low-fat and high-fat foods for customers to choose from. If low-fat products are more popular and the company can get more profits from those foods, the sales are not likely to diminish as thought by the author and the profits may rise. If the low-fat products have few profits and most of the profits are attributed to the high-fat foods, then the company profits will greatly fall.
Moreover, whether investors should go on investing in this company depends on the strategy of the company in the future. Granted that the sales and profits are diminishing now due to the desire to intake low-fat products, we cannot deny that the company will transform their products to low-fat products and gain its popularity quickly. If so, this company deserves more investment and stockholders will obtain higher profits in the future. On the contrary, the manager of Old Dairy Industries is unwilling to change their products, the advice in the newsletter is of great significance for those investors. What’s more, it remains unanswered whether the desire of the respondents will be changed to high fat products. When new scientific findings reveal that high-fat foods exert little negative influence on people’s health, we can fully expect the increase profits of this company.
In conclusion, whether the investors are supposed to go on investing on this company should base on the answers to the questions mentioned above. Without correctly answering those questions, hastily drawing a conclusion that all investors should stop their investment is unconvincing.
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Comments
Essay evaluation report
argument 1 -- OK
argument 2 -- OK
argument 3 -- OK
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Attribute Value Ideal
Final score: 5.0 out of 6
Category: Very Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 22 15
No. of Words: 509 350
No. of Characters: 2590 1500
No. of Different Words: 212 200
Fourth Root of Number of Words: 4.75 4.7
Average Word Length: 5.088 4.6
Word Length SD: 2.649 2.4
No. of Words greater than 5 chars: 205 100
No. of Words greater than 6 chars: 157 80
No. of Words greater than 7 chars: 103 40
No. of Words greater than 8 chars: 61 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23.136 21.0
Sentence Length SD: 7.067 7.5
Use of Discourse Markers (%): 0.682 0.12
Sentence-Text Coherence: 0.335 0.35
Sentence-Para Coherence: 0.538 0.50
Sentence-Sentence Coherence: 0.117 0.07
Number of Paragraphs: 5 5
Transition Words or Phrases used:
also, besides, but, if, may, moreover, so, still, then, in addition, in conclusion, on the contrary, to begin with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 21.0 19.6327345309 107% => OK
Auxiliary verbs: 21.0 12.9520958084 162% => OK
Conjunction : 12.0 11.1786427146 107% => OK
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 38.0 28.8173652695 132% => Less pronouns wanted
Preposition: 64.0 55.5748502994 115% => OK
Nominalization: 6.0 16.3942115768 37% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2670.0 2260.96107784 118% => OK
No of words: 509.0 441.139720559 115% => OK
Chars per words: 5.24557956778 5.12650576532 102% => OK
Fourth root words length: 4.74984508646 4.56307096286 104% => OK
Word Length SD: 2.77814473444 2.78398813304 100% => OK
Unique words: 226.0 204.123752495 111% => OK
Unique words percentage: 0.444007858546 0.468620217663 95% => More unique words wanted or less content wanted.
syllable_count: 793.8 705.55239521 113% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 9.0 2.70958083832 332% => Less adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 8.0 4.22255489022 189% => OK
Performance on sentences:
How many sentences: 22.0 19.7664670659 111% => OK
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 38.5526633482 57.8364921388 67% => OK
Chars per sentence: 121.363636364 119.503703932 102% => OK
Words per sentence: 23.1363636364 23.324526521 99% => OK
Discourse Markers: 5.18181818182 5.70786347227 91% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 0.0 5.25449101796 0% => OK
Sentences with positive sentiment : 13.0 8.20758483034 158% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.32098304755 0.218282227539 147% => OK
Sentence topic coherence: 0.103651880352 0.0743258471296 139% => OK
Sentence topic coherence SD: 0.0998411836035 0.0701772020484 142% => OK
Paragraph topic coherence: 0.17686645391 0.128457276422 138% => OK
Paragraph topic coherence SD: 0.112055985882 0.0628817314937 178% => OK
Essay readability:
automated_readability_index: 14.9 14.3799401198 104% => OK
flesch_reading_ease: 48.13 48.3550499002 100% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 13.47 12.5979740519 107% => OK
dale_chall_readability_score: 8.28 8.32208582834 99% => OK
difficult_words: 113.0 98.500998004 115% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.