Over the past year our late night news program has devoted increasingly more time to covering national news and less time to covering weather and local news During the same time period most of the complaints we received from viewers were concerned with th

Essay topics:

Over the past year, our late-night news program has devoted increasingly more time to covering national news and less time to covering weather and local news. During the same time period, most of the complaints we received from viewers were concerned with the station's coverage of weather and local news. In addition, several local businesses that used to run advertisements during our late-night news program have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand the coverage of weather and local news on all our news programs.

In the passage, the business manager of a television station claims that in the past year, their news channel has focused more on national news, rather than on weather and local news. This has led to complaints form viewers and has also resulted in the withdrawal of ads form their local businesses. The manager plans to bring back the local and weather news to the same level as it was a year before, in order regain viewership and advertising contracts. However, there are several assumptions that the manager has made in taking such a decision.

Firstly, we do not know about any complaints that the television station may have been receiving the year before changing their program. It is possible that some viewers may have complained about too much local news had not enough national news, which may have led the station to change their program in the first place. Going back to their older program would re-ignite the issue and would thus would not lead to their complaints decreasing. The manager therefore has to provide more data about the previous year, and the reasons that led them to change their program a year ago.

It is possible that even before the station changed their program, the local businesses in the region were already recording low sales due to other external factors. It is also possible that the time when the ads were aired was not optimal, as most people would rather watch a sports game or a movie rather than watch news late at night, which would explain their dimunitive viewing numbers. We need more information about status of the local bussinesses and the news program's late night viewing numbers before we attribute their removal to a change in programming.

The manager believes that changing the program to the state it was a year earlier would appease the viewers however, we cannot know this for sure, as one year is a long time. In this time the viewers may have found some alternative more convient way to access their local and weather news and would perhaps stick to it even if the channel started broadcasting it again. Thus we cannot know for sure if bringing their program to its original state would bring back their lost viewers and could perhaps even irrate their current viewers who like the new format.

It is therefore because of the above reasons, that the decision made by the manager fallible and cannot be held as right untill additional data is provided.

Votes
Average: 7 (2 votes)
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Essay Categories

Comments

Grammar and spelling errors:
Line 7, column 371, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
... channel started broadcasting it again. Thus we cannot know for sure if bringing the...
^^^^

Transition Words or Phrases used:
also, but, first, firstly, however, if, may, so, therefore, thus, as to, in the first place

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 14.0 19.6327345309 71% => OK
Auxiliary verbs: 17.0 12.9520958084 131% => OK
Conjunction : 12.0 11.1786427146 107% => OK
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 41.0 28.8173652695 142% => Less pronouns wanted
Preposition: 42.0 55.5748502994 76% => OK
Nominalization: 5.0 16.3942115768 30% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.

Performance on vocabulary words:
No of characters: 2010.0 2260.96107784 89% => OK
No of words: 418.0 441.139720559 95% => More content wanted.
Chars per words: 4.80861244019 5.12650576532 94% => OK
Fourth root words length: 4.52162009685 4.56307096286 99% => OK
Word Length SD: 2.33649645352 2.78398813304 84% => OK
Unique words: 192.0 204.123752495 94% => More unique words wanted.
Unique words percentage: 0.459330143541 0.468620217663 98% => OK
syllable_count: 610.2 705.55239521 86% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 10.0 4.96107784431 202% => Less pronouns wanted as sentence beginning.
Article: 5.0 8.76447105788 57% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 3.0 4.22255489022 71% => OK

Performance on sentences:
How many sentences: 15.0 19.7664670659 76% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 27.0 22.8473053892 118% => OK
Sentence length SD: 33.785993153 57.8364921388 58% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 134.0 119.503703932 112% => OK
Words per sentence: 27.8666666667 23.324526521 119% => OK
Discourse Markers: 6.06666666667 5.70786347227 106% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 3.0 8.20758483034 37% => More positive sentences wanted.
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.275856837954 0.218282227539 126% => OK
Sentence topic coherence: 0.104605819045 0.0743258471296 141% => OK
Sentence topic coherence SD: 0.0740580708346 0.0701772020484 106% => OK
Paragraph topic coherence: 0.152230152024 0.128457276422 119% => OK
Paragraph topic coherence SD: 0.0820341038763 0.0628817314937 130% => OK

Essay readability:
automated_readability_index: 15.2 14.3799401198 106% => OK
flesch_reading_ease: 52.53 48.3550499002 109% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 12.6 12.197005988 103% => OK
coleman_liau_index: 10.91 12.5979740519 87% => OK
dale_chall_readability_score: 7.85 8.32208582834 94% => OK
difficult_words: 76.0 98.500998004 77% => More difficult words wanted.
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 12.8 11.1389221557 115% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?

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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.

Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 7 2
No. of Spelling Errors: 9 2
No. of Sentences: 15 15
No. of Words: 418 350
No. of Characters: 1966 1500
No. of Different Words: 186 200
Fourth Root of Number of Words: 4.522 4.7
Average Word Length: 4.703 4.6
Word Length SD: 2.277 2.4
No. of Words greater than 5 chars: 126 100
No. of Words greater than 6 chars: 101 80
No. of Words greater than 7 chars: 47 40
No. of Words greater than 8 chars: 28 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 27.867 21.0
Sentence Length SD: 6.531 7.5
Use of Discourse Markers (%): 0.733 0.12
Sentence-Text Coherence: 0.379 0.35
Sentence-Para Coherence: 0.627 0.50
Sentence-Sentence Coherence: 0.154 0.07
Number of Paragraphs: 5 5