Over the past year, our late-night news program has devoted increasingly more time to covering national news and less time to covering weather and local news. During the same time period, most of the complaints we received from viewers were concerned with the station's coverage of weather and local news. In addition, several local businesses that used to run advertisements during our late-night news program have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand the coverage of weather and local news on all our news programs.
The business manager of a television station has recommended that the declining advertisement revenues can be restored by dedicating the late-night slot back to the weather and local news. The argument is flawed for several reasons, a few of which have been mentioned below.
Firstly, the station needs to identify the category of late-night viewership. They need to identify the interest of these people, whether they would be interested more in weather and local news or on national news. The stations late-night viewers may be limited to a group of fanatics who are only interested in a subject. Hence, they may not also not be interested the advertisements aired during that period eventually not benefitting the local businesses.
Secondly, the national news aired might not be as accurate as the local news and weather report that the station airs. The station's popularity may be limited to the local audience of a region who might have lauded the station for its good coverage. However, at the national level the station might not have the necessary sources to obtain good coverage. There might be other national stations being broadcasted in the region which might be more known to the people and trustworthy. Because of which the need to watch the stations report at a late-night hour may not be that enticing for its viewers.
Also, the argument fails to list the local events that have occurred during the past year. The region might have gone through an economic, political or a natural mis happening during this time and the stations unwillingness to focus on the same and giving national coverage more importance may have resulting in the viewers change of sentiment for the television station. Thus, leading to the station losing its membership. During this period the local businesses might also have suffered and thus may not have the costs to continue with the advertisements as previously done. The company would then have to seek other local businesses who have the resources and willingness to pay for such costs.
The business manager should consider the above listed factors also in mind before taking a decision on the restoring the time to weather and local news. To strengthen and give the decision a boost, other factors that the station might have to implement in order to restore back the lost viewership should also be considered.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2023-08-31 | tomlee0205 | 78 | view |
| 2023-08-27 | yirtusemla | 50 | view |
| 2023-08-19 | riyarmy | 58 | view |
| 2023-07-30 | aryaman | 58 | view |
| 2023-07-27 | searchinglife06 | 66 | view |
- A nation should require all of its students to study the same national curriculum until they enter college. 66
- Over the past year, our late-night news program has devoted increasingly more time to covering national news and less time to covering weather and local news. During the same time period, most of the complaints we received from viewers were concerned with 23
Comments
Essay evaluation report
Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 18 15
No. of Words: 392 350
No. of Characters: 1938 1500
No. of Different Words: 171 200
Fourth Root of Number of Words: 4.45 4.7
Average Word Length: 4.944 4.6
Word Length SD: 2.627 2.4
No. of Words greater than 5 chars: 135 100
No. of Words greater than 6 chars: 110 80
No. of Words greater than 7 chars: 76 40
No. of Words greater than 8 chars: 42 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.778 21.0
Sentence Length SD: 7.814 7.5
Use of Discourse Markers (%): 0.778 0.12
Sentence-Text Coherence: 0.359 0.35
Sentence-Para Coherence: 0.578 0.50
Sentence-Sentence Coherence: 0.099 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 5, column 124, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
...ather report that the station airs. The stations popularity may be limited to the local ...
^^^^^^^^
Line 7, column 202, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
... mis happening during this time and the stations unwillingness to focus on the same and ...
^^^^^^^^
Transition Words or Phrases used:
also, first, firstly, hence, however, if, may, second, secondly, so, then, thus
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 19.6327345309 71% => OK
Auxiliary verbs: 21.0 12.9520958084 162% => OK
Conjunction : 12.0 11.1786427146 107% => OK
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 15.0 28.8173652695 52% => OK
Preposition: 48.0 55.5748502994 86% => OK
Nominalization: 15.0 16.3942115768 91% => OK
Performance on vocabulary words:
No of characters: 1980.0 2260.96107784 88% => OK
No of words: 392.0 441.139720559 89% => More content wanted.
Chars per words: 5.05102040816 5.12650576532 99% => OK
Fourth root words length: 4.44960558625 4.56307096286 98% => OK
Word Length SD: 2.67877914646 2.78398813304 96% => OK
Unique words: 174.0 204.123752495 85% => More unique words wanted.
Unique words percentage: 0.44387755102 0.468620217663 95% => More unique words wanted or less content wanted.
syllable_count: 619.2 705.55239521 88% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 11.0 8.76447105788 126% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 48.8062748951 57.8364921388 84% => OK
Chars per sentence: 110.0 119.503703932 92% => OK
Words per sentence: 21.7777777778 23.324526521 93% => OK
Discourse Markers: 4.38888888889 5.70786347227 77% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.185552824087 0.218282227539 85% => OK
Sentence topic coherence: 0.0711525678812 0.0743258471296 96% => OK
Sentence topic coherence SD: 0.0635316540831 0.0701772020484 91% => OK
Paragraph topic coherence: 0.114319792589 0.128457276422 89% => OK
Paragraph topic coherence SD: 0.0250607552503 0.0628817314937 40% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 13.2 14.3799401198 92% => Automated_readability_index is low.
flesch_reading_ease: 50.16 48.3550499002 104% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 12.01 12.5979740519 95% => OK
dale_chall_readability_score: 8.02 8.32208582834 96% => OK
difficult_words: 83.0 98.500998004 84% => More difficult words wanted.
linsear_write_formula: 12.0 12.3882235529 97% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.