TV station should restore local coverage to increase ad revenue
A memorandum from a television station business manager identified the problem of declining advertising revenue and claims a causal relationship with the decline of time devoted to local news and weather on their late-night news program. The manager therefore purposes that restoring the time given to local news and weather will restore the advertising of local buisnesses and thus the stations revenue. This argument could be true but more evidence is needed to determine if the problem and fix are properly identified.
The first piece evidence needed is viewership numbers. The switch from local to national news may have attracted more viewers and thus the loss of local advertising would likely be due to another cause. However, if viewership has declined it may be possible to recapture viewers by going back to more local coverage and once again attracting buisnesses to advertise. Larger trends in viewership of local T.V. news should also be taken into account.
The manager claims the station has recieved the most complaints about the decline in local news and weather. This needs more context to determine if it is relevant to the argument. If the total number of complaints has dramatically decreased it would suggest that viewers are overall more pleased with the time allocation given to local vs. national coverage. Likewise if the station has been getting more positive feedback then normal it may suggest that this fact is irrelevant. However, if the number of total complaints have risen then this would be supportive of the managers claim and solution. If this complaints are coming from people to say why they will no longer be watching this would strongly support the managers position; but if they are coming from people who are continuing to view the content it may be less supportive of the claims.
Evidence about the local economy and businesses is also needed to evaluate the argument. A slump in the local economy, or a national retailor coming in that has closed local shops could explain the drop in advertising. Likewise if buisness have found spending their advertising dollars on social media, podcast or other media to be more effective changing the coverage of news may not bring back that ad revenue.
The argument as presented by the business manager can not be evluated. More evidence and context is need to determine if the problem has been correctly identified and if the purposed solution will work.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2022-10-10 | PARTHO BHOUMIK | 55 | view |
| 2021-08-22 | Aliab | 55 | view |
| 2020-09-08 | ezeamiipaul | 50 | view |
| 2020-01-18 | YO | 33 | view |
| 2020-01-10 | nanifish11 | 55 | view |
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 18 15
No. of Words: 403 350
No. of Characters: 2013 1500
No. of Different Words: 177 200
Fourth Root of Number of Words: 4.48 4.7
Average Word Length: 4.995 4.6
Word Length SD: 2.573 2.4
No. of Words greater than 5 chars: 149 100
No. of Words greater than 6 chars: 126 80
No. of Words greater than 7 chars: 83 40
No. of Words greater than 8 chars: 42 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.389 21.0
Sentence Length SD: 8.945 7.5
Use of Discourse Markers (%): 0.778 0.12
Sentence-Text Coherence: 0.339 0.35
Sentence-Para Coherence: 0.561 0.50
Sentence-Sentence Coherence: 0.081 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 389, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
...tising of local buisnesses and thus the stations revenue. This argument could be true b...
^^^^^^^^
Line 5, column 412, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...arger trends in viewership of local T.V. news should also be taken into account. ...
^^
Line 9, column 364, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Likewise,
... given to local vs. national coverage. Likewise if the station has been getting more po...
^^^^^^^^
Line 9, column 428, Rule ID: LESS_MORE_THEN[1]
Message: Did you mean 'than'?
Suggestion: than
...has been getting more positive feedback then normal it may suggest that this fact is...
^^^^
Line 9, column 577, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'managers'' or 'manager's'?
Suggestion: managers'; manager's
...en then this would be supportive of the managers claim and solution. If this complaints...
^^^^^^^^
Line 9, column 610, Rule ID: THIS_NNS[1]
Message: Did you mean 'these'?
Suggestion: these
...of the managers claim and solution. If this complaints are coming from people to sa...
^^^^
Line 13, column 222, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Likewise,
...could explain the drop in advertising. Likewise if buisness have found spending their a...
^^^^^^^^
Transition Words or Phrases used:
also, but, first, however, if, likewise, may, so, then, therefore, thus
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 22.0 19.6327345309 112% => OK
Auxiliary verbs: 17.0 12.9520958084 131% => OK
Conjunction : 16.0 11.1786427146 143% => OK
Relative clauses : 6.0 13.6137724551 44% => More relative clauses wanted.
Pronoun: 20.0 28.8173652695 69% => OK
Preposition: 44.0 55.5748502994 79% => OK
Nominalization: 15.0 16.3942115768 91% => OK
Performance on vocabulary words:
No of characters: 2063.0 2260.96107784 91% => OK
No of words: 403.0 441.139720559 91% => More content wanted.
Chars per words: 5.11910669975 5.12650576532 100% => OK
Fourth root words length: 4.48049772903 4.56307096286 98% => OK
Word Length SD: 2.63678205789 2.78398813304 95% => OK
Unique words: 181.0 204.123752495 89% => More unique words wanted.
Unique words percentage: 0.449131513648 0.468620217663 96% => OK
syllable_count: 648.9 705.55239521 92% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 57.8467265047 57.8364921388 100% => OK
Chars per sentence: 114.611111111 119.503703932 96% => OK
Words per sentence: 22.3888888889 23.324526521 96% => OK
Discourse Markers: 3.94444444444 5.70786347227 69% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 7.0 5.25449101796 133% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.172530488034 0.218282227539 79% => OK
Sentence topic coherence: 0.0546391713717 0.0743258471296 74% => OK
Sentence topic coherence SD: 0.059189477952 0.0701772020484 84% => OK
Paragraph topic coherence: 0.0971982314119 0.128457276422 76% => OK
Paragraph topic coherence SD: 0.0625581002939 0.0628817314937 99% => OK
Essay readability:
automated_readability_index: 13.9 14.3799401198 97% => OK
flesch_reading_ease: 49.15 48.3550499002 102% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 12.71 12.5979740519 101% => OK
dale_chall_readability_score: 8.33 8.32208582834 100% => OK
difficult_words: 92.0 98.500998004 93% => OK
linsear_write_formula: 11.5 12.3882235529 93% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.