Two years ago, radio station WCQP in Rockville decided to increase the number of call-in advice programs that it broadcast; since that time, its share of the radio audience in the Rockville listening area has increased significantly. Given WCQP's recent success with call-in advice programming, and citing a nationwide survey indicating that many radio listeners are quite interested in such programs, the station manager of KICK in Medway recommends that KICK include more call-in advice programs in an attempt to gain a larger audience share in its listening area.
There are several unwarranted assumptions made in this case. I will discuss few of those in detail in the next few lines.
Firstly, the population, economics, and geography of Rockville and Medway were assumed to be the same. Even though populations are similar the economic status of both the cities can help us understand the market share of radio station listeners in Medway region. In Major cities advancements in technology made radio obsolete. Because this program was conducted 2 years ago. In technology 2 years time is equivalent to 6 data years which translates to very long duration in technological world. No details on economic situation of Medway’s listeners were provided. If the population density and listeners of radio are comparative then assumption made makes more sense.
To add more, authenticity of the nationwide survey conducted is questionable. There is very less information on the agency which conducted the survey and the test conditions, factors like sample size considered for survey along with how many samples collected in a city are questionable. This information helps us to understand the target audience that are serious about tuning into this radio station. Who are potential clients for call-in advice program.
Furthermore, Increase in radio listeners details for call-in advice opinions in rockville was not quantified. There are no facts and figured shared with the increment that were emphasised. Without knowing the facts about increment it is not recommended to expect an increment in audience share. which is not a value proposition for the radio station.
Rockville might has received good response for the call-in advice program increasing its market share, same increment cannot be expected with vague assumptions. Further more details as discussed would help to take a more clear action to increase market share of KICK in medway.
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 10 2
No. of Spelling Errors: 5 2
No. of Sentences: 18 15
No. of Words: 297 350
No. of Characters: 1554 1500
No. of Different Words: 166 200
Fourth Root of Number of Words: 4.151 4.7
Average Word Length: 5.232 4.6
Word Length SD: 2.793 2.4
No. of Words greater than 5 chars: 117 100
No. of Words greater than 6 chars: 91 80
No. of Words greater than 7 chars: 64 40
No. of Words greater than 8 chars: 50 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 16.5 21.0
Sentence Length SD: 7.228 7.5
Use of Discourse Markers (%): 0.167 0.12
Sentence-Text Coherence: 0.291 0.35
Sentence-Para Coherence: 0.536 0.50
Sentence-Sentence Coherence: 0.1 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 104, Rule ID: SENTENCE_FRAGMENT[2]
Message: “Even though” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...and Medway were assumed to be the same. Even though populations are similar the economic st...
^^^^^^^^^^^
Line 3, column 328, Rule ID: SENTENCE_FRAGMENT[1]
Message: “Because” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...ents in technology made radio obsolete. Because this program was conducted 2 years ago....
^^^^^^^
Line 7, column 242, Rule ID: ADMIT_ENJOY_VB[1]
Message: This verb is used with the gerund form: 'recommended expecting'.
Suggestion: recommended expecting
...ing the facts about increment it is not recommended to expect an increment in audience share. which i...
^^^^^^^^^^^^^^^^^^^^^
Line 7, column 296, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Which
... expect an increment in audience share. which is not a value proposition for the radi...
^^^^^
Transition Words or Phrases used:
first, firstly, furthermore, if, so, then
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 19.0 19.6327345309 97% => OK
Auxiliary verbs: 5.0 12.9520958084 39% => OK
Conjunction : 5.0 11.1786427146 45% => More conjunction wanted.
Relative clauses : 6.0 13.6137724551 44% => More relative clauses wanted.
Pronoun: 12.0 28.8173652695 42% => OK
Preposition: 42.0 55.5748502994 76% => OK
Nominalization: 17.0 16.3942115768 104% => OK
Performance on vocabulary words:
No of characters: 1598.0 2260.96107784 71% => OK
No of words: 297.0 441.139720559 67% => More content wanted.
Chars per words: 5.38047138047 5.12650576532 105% => OK
Fourth root words length: 4.15134772569 4.56307096286 91% => OK
Word Length SD: 2.88110053404 2.78398813304 103% => OK
Unique words: 168.0 204.123752495 82% => More unique words wanted.
Unique words percentage: 0.565656565657 0.468620217663 121% => OK
syllable_count: 508.5 705.55239521 72% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 1.0 8.76447105788 11% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 15.0 22.8473053892 66% => The Avg. Sentence Length is relatively short.
Sentence length SD: 41.8492215067 57.8364921388 72% => OK
Chars per sentence: 84.1052631579 119.503703932 70% => OK
Words per sentence: 15.6315789474 23.324526521 67% => OK
Discourse Markers: 2.15789473684 5.70786347227 38% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 7.0 4.67664670659 150% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.257490702368 0.218282227539 118% => OK
Sentence topic coherence: 0.0763032951477 0.0743258471296 103% => OK
Sentence topic coherence SD: 0.0684925269504 0.0701772020484 98% => OK
Paragraph topic coherence: 0.129986904532 0.128457276422 101% => OK
Paragraph topic coherence SD: 0.0801339256033 0.0628817314937 127% => OK
Essay readability:
automated_readability_index: 11.7 14.3799401198 81% => Automated_readability_index is low.
flesch_reading_ease: 47.79 48.3550499002 99% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 10.3 12.197005988 84% => OK
coleman_liau_index: 13.63 12.5979740519 108% => OK
dale_chall_readability_score: 8.9 8.32208582834 107% => OK
difficult_words: 85.0 98.500998004 86% => OK
linsear_write_formula: 7.5 12.3882235529 61% => OK
gunning_fog: 8.0 11.1389221557 72% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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Rates: 54.17 out of 100
Scores by essay e-grader: 3.25 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.