Argument Topic The following is taken from a memo from the advertising director of the Super Screen Movie Production Company According to a recent report from our marketing department during the past year fewer people attended Super Screen produced movies

Essay topics:

Argument Topic: "The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."

Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.

The argument is flawed due to the following fundamental reason and requires the attention.

The argument does not present the statistics of previous years. The entire argument is based on increase in positive reviews in terms of percentage, not in terms of numbers. There is a room for reasonable doubt that the movies produced by Super Screen might have received negative reviews in previous years, which could have led to a decrease in number of people attending its movies.

However, one can not reject the possibility that sincere fans of Super Screen might be highly opinionated and would like the movies produced by Super Screen. The same number of fans who liked its movies would have liked the movies produced during last year.

Also, neutral spectators would have disliked the movie and decided not to watch any Super Screen produced movie. This would lead to net decrease in viewers but number of fans would be retained. Therefore, percentage of positive reviews would have increased and the problem might be with the content of the movies produced, not with the advertisement. Hence, it is not reasonable to invest greater share of budget in advertisement without addressing the above fact.

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Comments

Grammar and spelling errors:
Line 6, column 896, Rule ID: HAVE_PART_AGREEMENT[1]
Message: Use past participle here: 'arisen'.
Suggestion: arisen
...o suggested bad ideas, which might have arose as a result of urgency. While compe...
^^^^^
Line 10, column 1, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Hence,
...ooperation among his/her co-workers. Hence cooperation is the best way to prepare ...
^^^^^

Transition Words or Phrases used:
also, but, hence, if, so, still, therefore, while, as to, as a result

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 9.0 19.5258426966 46% => More to be verbs wanted.
Auxiliary verbs: 4.0 12.4196629213 32% => OK
Conjunction : 10.0 14.8657303371 67% => OK
Relative clauses : 11.0 11.3162921348 97% => OK
Pronoun: 19.0 33.0505617978 57% => OK
Preposition: 53.0 58.6224719101 90% => OK
Nominalization: 22.0 12.9106741573 170% => OK

Performance on vocabulary words:
No of characters: 1979.0 2235.4752809 89% => OK
No of words: 379.0 442.535393258 86% => More content wanted.
Chars per words: 5.22163588391 5.05705443957 103% => OK
Fourth root words length: 4.41224685777 4.55969084622 97% => OK
Word Length SD: 3.04807245295 2.79657885939 109% => OK
Unique words: 171.0 215.323595506 79% => More unique words wanted.
Unique words percentage: 0.451187335092 0.4932671777 91% => More unique words wanted or less content wanted.
syllable_count: 639.0 704.065955056 91% => OK
avg_syllables_per_word: 1.7 1.59117977528 107% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 6.24550561798 80% => OK
Article: 6.0 4.99550561798 120% => OK
Subordination: 4.0 3.10617977528 129% => OK
Conjunction: 1.0 1.77640449438 56% => OK
Preposition: 0.0 4.38483146067 0% => More preposition wanted as sentence beginning.

Performance on sentences:
How many sentences: 16.0 20.2370786517 79% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 23.0 23.0359550562 100% => OK
Sentence length SD: 65.4588372567 60.3974514979 108% => OK
Chars per sentence: 123.6875 118.986275619 104% => OK
Words per sentence: 23.6875 23.4991977007 101% => OK
Discourse Markers: 4.3125 5.21951772744 83% => OK
Paragraphs: 5.0 4.97078651685 101% => OK
Language errors: 2.0 7.80617977528 26% => OK
Sentences with positive sentiment : 10.0 10.2758426966 97% => OK
Sentences with negative sentiment : 3.0 5.13820224719 58% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 4.83258426966 62% => OK
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.202337981412 0.243740707755 83% => OK
Sentence topic coherence: 0.0687024789166 0.0831039109588 83% => OK
Sentence topic coherence SD: 0.0569084242322 0.0758088955206 75% => OK
Paragraph topic coherence: 0.128361236218 0.150359130593 85% => OK
Paragraph topic coherence SD: 0.0669639070016 0.0667264976115 100% => OK

Essay readability:
automated_readability_index: 15.0 14.1392134831 106% => OK
flesch_reading_ease: 39.67 48.8420337079 81% => OK
smog_index: 8.8 7.92365168539 111% => OK
flesch_kincaid_grade: 13.4 12.1743820225 110% => OK
coleman_liau_index: 13.29 12.1639044944 109% => OK
dale_chall_readability_score: 8.57 8.38706741573 102% => OK
difficult_words: 91.0 100.480337079 91% => OK
linsear_write_formula: 11.0 11.8971910112 92% => OK
gunning_fog: 11.2 11.2143820225 100% => OK
text_standard: 9.0 11.7820224719 76% => OK
What are above readability scores?

---------------------

Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.

Grammar and spelling errors:
Line 6, column 896, Rule ID: HAVE_PART_AGREEMENT[1]
Message: Use past participle here: 'arisen'.
Suggestion: arisen
...o suggested bad ideas, which might have arose as a result of urgency. While compe...
^^^^^
Line 10, column 1, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Hence,
...ooperation among his/her co-workers. Hence cooperation is the best way to prepare ...
^^^^^

Transition Words or Phrases used:
also, but, hence, if, so, still, therefore, while, as to, as a result

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 9.0 19.5258426966 46% => More to be verbs wanted.
Auxiliary verbs: 4.0 12.4196629213 32% => OK
Conjunction : 10.0 14.8657303371 67% => OK
Relative clauses : 11.0 11.3162921348 97% => OK
Pronoun: 19.0 33.0505617978 57% => OK
Preposition: 53.0 58.6224719101 90% => OK
Nominalization: 22.0 12.9106741573 170% => OK

Performance on vocabulary words:
No of characters: 1979.0 2235.4752809 89% => OK
No of words: 379.0 442.535393258 86% => More content wanted.
Chars per words: 5.22163588391 5.05705443957 103% => OK
Fourth root words length: 4.41224685777 4.55969084622 97% => OK
Word Length SD: 3.04807245295 2.79657885939 109% => OK
Unique words: 171.0 215.323595506 79% => More unique words wanted.
Unique words percentage: 0.451187335092 0.4932671777 91% => More unique words wanted or less content wanted.
syllable_count: 639.0 704.065955056 91% => OK
avg_syllables_per_word: 1.7 1.59117977528 107% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 6.24550561798 80% => OK
Article: 6.0 4.99550561798 120% => OK
Subordination: 4.0 3.10617977528 129% => OK
Conjunction: 1.0 1.77640449438 56% => OK
Preposition: 0.0 4.38483146067 0% => More preposition wanted as sentence beginning.

Performance on sentences:
How many sentences: 16.0 20.2370786517 79% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 23.0 23.0359550562 100% => OK
Sentence length SD: 65.4588372567 60.3974514979 108% => OK
Chars per sentence: 123.6875 118.986275619 104% => OK
Words per sentence: 23.6875 23.4991977007 101% => OK
Discourse Markers: 4.3125 5.21951772744 83% => OK
Paragraphs: 5.0 4.97078651685 101% => OK
Language errors: 2.0 7.80617977528 26% => OK
Sentences with positive sentiment : 10.0 10.2758426966 97% => OK
Sentences with negative sentiment : 3.0 5.13820224719 58% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 4.83258426966 62% => OK
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.202337981412 0.243740707755 83% => OK
Sentence topic coherence: 0.0687024789166 0.0831039109588 83% => OK
Sentence topic coherence SD: 0.0569084242322 0.0758088955206 75% => OK
Paragraph topic coherence: 0.128361236218 0.150359130593 85% => OK
Paragraph topic coherence SD: 0.0669639070016 0.0667264976115 100% => OK

Essay readability:
automated_readability_index: 15.0 14.1392134831 106% => OK
flesch_reading_ease: 39.67 48.8420337079 81% => OK
smog_index: 8.8 7.92365168539 111% => OK
flesch_kincaid_grade: 13.4 12.1743820225 110% => OK
coleman_liau_index: 13.29 12.1639044944 109% => OK
dale_chall_readability_score: 8.57 8.38706741573 102% => OK
difficult_words: 91.0 100.480337079 91% => OK
linsear_write_formula: 11.0 11.8971910112 92% => OK
gunning_fog: 11.2 11.2143820225 100% => OK
text_standard: 9.0 11.7820224719 76% => OK
What are above readability scores?

---------------------

Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.