Consumers are faced with increasing numbers of advertisements from competing companies.
To what extent do you think consumers are influenced by advertisements?
These days, due to a highly competitive commercial market, people are exposed to an ever increasing
amount of advertising. I believe that people are highly susceptible to modern day advertising and
marketing techniques, and that certain actions need to be taken to ensure the wellbeing of consumers.
Advertising has become a multibillion dollar industry, and much research has gone into its development
and effectiveness in order to help businesses sell more products and services. And although advertising
can provide many benefits to the consumer, it can also have quite a negative impact on individuals and
society as a whole. One of the negative effects advertising can have is that it can lead people to buy
things that they don’t actually need or even necessarily want. Advertising techniques can make us feel
as though we really need to have something and this can cause people to make impulsive purchases,
which they may not have made if they had made a more thorough decision.
Furthermore, in societies where advertising laws are more relaxed, people are faced with large amounts
of advertising containing many subliminal messages and explicit content. For instance, it is well known in
the advertising industry that sex sells. Creating sexual themes within advertisements can influence
people’s thoughts about not only the product but ideas associated around it. This can have many
negative influences on the minds of people, and in particular children, potentially forming certain
negative beliefs and ideas about such topics.
In conclusion, for these, and many other reasons, I believe that Governments and other organisations
need to monitor how companies are promoting their products and services in order to protect innocent
consumers. This can be achieved through the regulation of the content of advertisements and the
regulation of the space where advertisements occur, such as billboards and posters. Individual
companies also must take responsibility regarding their advertisements to ensure that they do not
contain subliminal or explicit material that might negatively affect consumers
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2019-02-03 | yaldaasgari | 78 | view |
| 2019-02-03 | yaldaasgari | 78 | view |
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Transition Words or Phrases used:
actually, also, but, furthermore, if, may, really, regarding, so, well, for instance, in conclusion, in particular, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 9.0 13.1623246493 68% => OK
Auxiliary verbs: 16.0 7.85571142285 204% => Less auxiliary verb wanted.
Conjunction : 19.0 10.4138276553 182% => OK
Relative clauses : 11.0 7.30460921844 151% => OK
Pronoun: 28.0 24.0651302605 116% => OK
Preposition: 37.0 41.998997996 88% => OK
Nominalization: 5.0 8.3376753507 60% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1840.0 1615.20841683 114% => OK
No of words: 326.0 315.596192385 103% => OK
Chars per words: 5.64417177914 5.12529762239 110% => OK
Fourth root words length: 4.24917287072 4.20363070211 101% => OK
Word Length SD: 3.11807364066 2.80592935109 111% => OK
Unique words: 188.0 176.041082164 107% => OK
Unique words percentage: 0.576687116564 0.561755894193 103% => OK
syllable_count: 574.2 506.74238477 113% => OK
avg_syllables_per_word: 1.8 1.60771543086 112% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 5.43587174349 129% => OK
Article: 1.0 2.52805611222 40% => OK
Subordination: 1.0 2.10420841683 48% => OK
Conjunction: 6.0 0.809619238477 741% => Less conjunction wanted as sentence beginning.
Preposition: 3.0 4.76152304609 63% => OK
Performance on sentences:
How many sentences: 13.0 16.0721442886 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 25.0 20.2975951904 123% => The Avg. Sentence Length is relatively long.
Sentence length SD: 35.6465223579 49.4020404114 72% => OK
Chars per sentence: 141.538461538 106.682146367 133% => OK
Words per sentence: 25.0769230769 20.7667163134 121% => OK
Discourse Markers: 9.46153846154 7.06120827912 134% => OK
Paragraphs: 22.0 4.38176352705 502% => Less paragraphs wanted.
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 8.0 8.67935871743 92% => OK
Sentences with negative sentiment : 3.0 3.9879759519 75% => OK
Sentences with neutral sentiment: 2.0 3.4128256513 59% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.174606820138 0.244688304435 71% => OK
Sentence topic coherence: 0.0678059578429 0.084324248473 80% => OK
Sentence topic coherence SD: 0.045071564797 0.0667982634062 67% => OK
Paragraph topic coherence: 0.0521401349932 0.151304729494 34% => Maybe some paragraphs are off the topic.
Paragraph topic coherence SD: 0.0492550584037 0.056905535591 87% => OK
Essay readability:
automated_readability_index: 17.7 13.0946893788 135% => OK
flesch_reading_ease: 29.18 50.2224549098 58% => Flesch_reading_ease is low.
smog_index: 11.2 7.44779559118 150% => OK
flesch_kincaid_grade: 15.4 11.3001002004 136% => OK
coleman_liau_index: 15.73 12.4159519038 127% => OK
dale_chall_readability_score: 9.53 8.58950901804 111% => OK
difficult_words: 96.0 78.4519038076 122% => OK
linsear_write_formula: 15.5 9.78957915832 158% => OK
gunning_fog: 12.0 10.1190380762 119% => OK
text_standard: 16.0 10.7795591182 148% => OK
What are above readability scores?
---------------------
Maximum five paragraphs wanted.
Rates: 78.6516853933 out of 100
Scores by essay e-grader: 7.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.