Large businesses have big budgets for marketing and promotion, and, as a result, people gravitate toward buying their products.
What problems does this cause? What could be done to encourage people to buy local products?
In this increasingly competitive market, large companies have gained a competitive edge over small businesses in terms of marketing and promotion. Consequently, customers express a preference for the multinational giants. There are several reasons behind this phenomenon, and to increase consumer spending on local products, solutions should be adopted by governments and the enterprises themselves.
Initially, the aforementioned trend has roots in two main factors. The first one is the large companies’ effective marketing scheme. As their budgets are great, they are able to invite a marketing consultant to do market research and point out the targeted customers and their interests. Thus, they can design advertisements that make the most of the features of their products to increase sales. For instance, companies producing products for children usually hire a musician to compose an interesting song that can make a strong impression on the children. As a result, when they go to the supermarket with their parents and see the products they have in mind, they will ask to purchase them out of curiosity.
Fortunately, several measures could be taken to alleviate this situation. The first solution would be to engage on social media. This is a great way to interact with customers, which is essential to a business’s long-term success. A salient example can be observed in Banh mi Ba Co Gai, a small business selling banh mi in a narrow alley in Ha Noi. The owner is so talented that she utilizes Tik Tok, a famous application among young people, to advertise her banh mi. Consequently, a variety of people come to this small shop every day, making it one of the most popular shops in the capital of Vietnam. Additionally, the government can also consider raising awareness of the significance of buying local products. If local stores' revenues are low, they may collapse, leaving many people unemployed and losing their cultural identity.
In conclusion, it is clear that large companies can retain a number of customers due to their effective marketing strategy. However, several effective methods can be implemented to encourage people to endorse the local market.
- As well as making money businesses also have a responsibility towards society To what extent do you agree or disagree 89
- Many young people regularly change their jobs over the years What are the reasons for this Do the advantages outweigh the disadvantages 84
- It is more important for schoolchildren to learn about local history than world history To what extent do you agree or disagree 89
- Schools should not force children to learn a foreign language To what extent do you agree or disagree 73
- Some people could be naturally good leaders Others believe that people can learn leadership skills Discuss both views and give your opinion 84
Transition Words or Phrases used:
also, consequently, first, however, if, may, so, thus, for instance, in conclusion, in fact, as a result
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 13.1623246493 106% => OK
Auxiliary verbs: 11.0 7.85571142285 140% => OK
Conjunction : 7.0 10.4138276553 67% => OK
Relative clauses : 6.0 7.30460921844 82% => OK
Pronoun: 27.0 24.0651302605 112% => OK
Preposition: 45.0 41.998997996 107% => OK
Nominalization: 8.0 8.3376753507 96% => OK
Performance on vocabulary words:
No of characters: 1845.0 1615.20841683 114% => OK
No of words: 349.0 315.596192385 111% => OK
Chars per words: 5.28653295129 5.12529762239 103% => OK
Fourth root words length: 4.32221490584 4.20363070211 103% => OK
Word Length SD: 3.02983362426 2.80592935109 108% => OK
Unique words: 207.0 176.041082164 118% => OK
Unique words percentage: 0.593123209169 0.561755894193 106% => OK
syllable_count: 576.9 506.74238477 114% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 5.43587174349 110% => OK
Article: 9.0 2.52805611222 356% => Less articles wanted as sentence beginning.
Subordination: 4.0 2.10420841683 190% => OK
Conjunction: 1.0 0.809619238477 124% => OK
Preposition: 3.0 4.76152304609 63% => OK
Performance on sentences:
How many sentences: 19.0 16.0721442886 118% => OK
Sentence length: 18.0 20.2975951904 89% => OK
Sentence length SD: 34.4325588366 49.4020404114 70% => OK
Chars per sentence: 97.1052631579 106.682146367 91% => OK
Words per sentence: 18.3684210526 20.7667163134 88% => OK
Discourse Markers: 5.47368421053 7.06120827912 78% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 14.0 8.67935871743 161% => OK
Sentences with negative sentiment : 1.0 3.9879759519 25% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 3.4128256513 117% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.267135840154 0.244688304435 109% => OK
Sentence topic coherence: 0.0705470333816 0.084324248473 84% => OK
Sentence topic coherence SD: 0.0402680359707 0.0667982634062 60% => OK
Paragraph topic coherence: 0.150461897768 0.151304729494 99% => OK
Paragraph topic coherence SD: 0.008417376043 0.056905535591 15% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 12.7 13.0946893788 97% => OK
flesch_reading_ease: 44.75 50.2224549098 89% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 11.5 11.3001002004 102% => OK
coleman_liau_index: 13.4 12.4159519038 108% => OK
dale_chall_readability_score: 9.1 8.58950901804 106% => OK
difficult_words: 101.0 78.4519038076 129% => OK
linsear_write_formula: 9.0 9.78957915832 92% => OK
gunning_fog: 9.2 10.1190380762 91% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
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Rates: 84.2696629213 out of 100
Scores by essay e-grader: 7.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.