In their advertising, business nowadays usually emphasise that their products are new in some way.
Why is this? Do you think it is a positive or negative development?
As technology is growing each day making our life more easier and convenient, entrepreneurs use this to attract customers by not just making their good known but also exaggerating its usage. However, the effects of such advertising is not always positive and is discussed below before giving final verdict.
One of the reasons for highlighting the product is every growing competition among other manufacturers. In an attempt to make it standout, they overly describe or make it look as if it is unique because they are very well aware of the fact that customers show no interest untill and unless there is a striking feature. Although, they offer attractive discounts to lure public into sales, definitely they cannot sale for loss especially when the manufacturing cost exceeds the selling cost. So, manufacturers simply boast their item in market by faster results and usage of natural products if it is cosmetic product or prolonged durability if item is materialistic.
Nevertheless, for the benefit of their pocket and to sustain their existence in business world, over emphasise leads to higher expectations and when not met causes disastereous effects in the market in the form of a bad reviews. Eventually, except for the release sale, business people wouldn't make much profit, along with leaving its reputation at stake. Also, people might go through adverse effects and continue having trust issues related to the company and its products.
In my opinion, emphasise to an extent is okay if the product meets its expectation or almost there. But it could be disastereous on both ends if companies highlighted even after knowing the potential of their product only for the sake of sale. I only see negatives more than positives so thereby I recommend genuine description of the product.
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Grammar and spelling errors:
Line 1, column 51, Rule ID: MOST_COMPARATIVE[2]
Message: Use only 'easier' (without 'more') when you use the comparative.
Suggestion: easier
...ogy is growing each day making our life more easier and convenient, entrepreneurs use this ...
^^^^^^^^^^^
Line 3, column 329, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...s there is a striking feature. Although, they offer attractive discounts to lure ...
^^
Line 3, column 600, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...s and usage of natural products if it is cosmetic product or prolonged durability...
^^
Line 5, column 111, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...stence in business world, over emphasise leads to higher expectations and when no...
^^^
Line 5, column 289, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: wouldn't
...t for the release sale, business people wouldnt make much profit, along with leaving it...
^^^^^^^
Transition Words or Phrases used:
also, but, however, if, look, nevertheless, so, well, except for, in my opinion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 11.0 13.1623246493 84% => OK
Auxiliary verbs: 3.0 7.85571142285 38% => OK
Conjunction : 13.0 10.4138276553 125% => OK
Relative clauses : 3.0 7.30460921844 41% => More relative clauses wanted.
Pronoun: 24.0 24.0651302605 100% => OK
Preposition: 35.0 41.998997996 83% => OK
Nominalization: 5.0 8.3376753507 60% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1512.0 1615.20841683 94% => OK
No of words: 293.0 315.596192385 93% => More content wanted.
Chars per words: 5.16040955631 5.12529762239 101% => OK
Fourth root words length: 4.13729897018 4.20363070211 98% => OK
Word Length SD: 2.86607740681 2.80592935109 102% => OK
Unique words: 194.0 176.041082164 110% => OK
Unique words percentage: 0.662116040956 0.561755894193 118% => OK
syllable_count: 483.3 506.74238477 95% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 5.43587174349 55% => OK
Article: 1.0 2.52805611222 40% => OK
Subordination: 1.0 2.10420841683 48% => OK
Conjunction: 1.0 0.809619238477 124% => OK
Preposition: 5.0 4.76152304609 105% => OK
Performance on sentences:
How many sentences: 12.0 16.0721442886 75% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 24.0 20.2975951904 118% => OK
Sentence length SD: 44.1741345888 49.4020404114 89% => OK
Chars per sentence: 126.0 106.682146367 118% => OK
Words per sentence: 24.4166666667 20.7667163134 118% => OK
Discourse Markers: 6.58333333333 7.06120827912 93% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 5.0 5.01903807615 100% => OK
Sentences with positive sentiment : 9.0 8.67935871743 104% => OK
Sentences with negative sentiment : 2.0 3.9879759519 50% => More negative sentences wanted.
Sentences with neutral sentiment: 1.0 3.4128256513 29% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.173578031666 0.244688304435 71% => OK
Sentence topic coherence: 0.0598132928728 0.084324248473 71% => OK
Sentence topic coherence SD: 0.046360075718 0.0667982634062 69% => OK
Paragraph topic coherence: 0.103554886361 0.151304729494 68% => OK
Paragraph topic coherence SD: 0.0321934528879 0.056905535591 57% => OK
Essay readability:
automated_readability_index: 15.1 13.0946893788 115% => OK
flesch_reading_ease: 47.12 50.2224549098 94% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 12.7 11.3001002004 112% => OK
coleman_liau_index: 12.94 12.4159519038 104% => OK
dale_chall_readability_score: 9.57 8.58950901804 111% => OK
difficult_words: 88.0 78.4519038076 112% => OK
linsear_write_formula: 14.0 9.78957915832 143% => OK
gunning_fog: 11.6 10.1190380762 115% => OK
text_standard: 13.0 10.7795591182 121% => OK
What are above readability scores?
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Rates: 89.8876404494 out of 100
Scores by essay e-grader: 8.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.