In their advertising, businesses nowadays usually emphasize that their products are new in some way.
Why is this? Do you think it is a positive or negative development?
Businesses now tend to highlight in their advertisements that their products are innovative. In my opinion, this phenomenon results from several reasons and it can be a positive contribution to specific aspects.
Businesses’ emphasis on their products being modern through advertising is due to some reasons. The first reason is that business companies aim to attract more customers through advertisements of their new products as they believe advertising the new features of their products can attract customer interest in buying. Apple, for example, gains a huge number of loyal buyers for every iPhone release through press events to introduce their new features, such as improved cameras or designs. Moreover, given the worldwide popularity of advertisement, domestic companies can utilize this advantage to promote their products to expand their international business presence. By promoting their products’ potential through worldwide advertisements, domestic businesses are able to strengthen their identity in the industry and gain investments from other countries. A notable example is a shrimp production chain in Vietnam, which attracts substantial foreign investments by building trust and interest via advertisements emphasizing guaranteed hygiene and freshness.
Businesses can contribute positively to the economic progress of a country. Therefore, the more successful they become through worldwide advertisements, the more revenues they can earn from customers. This could also result in more taxes from these companies being paid to the government to serve for the country's development purposes and more breakthroughs being made to the country’s economy. Moreover, by advertising products with updated features, some businesses can show their creativity in an attempt to enhance customers’ experience with better convenience provided by their products. Samsung, for instance, always upgrades a specific feature completely in every new phone release with an aim to provide the best experience for buyers while using it in daily life.
In conclusion, I believe that the trend of businesses advertising their products to be new is the result of the aim to attract more customers and expand business scope. It is also a positive development because this marketing method can show the efforts of companies in enhancing users’ experience in life and help important companies become richer, therefore contributing more money to the country’s economy.
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Comments
Essay evaluations by e-grader
Transition Words or Phrases used:
also, but, first, if, moreover, so, then, therefore, while, for example, for instance, in conclusion, such as, in my opinion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 13.1623246493 91% => OK
Auxiliary verbs: 8.0 7.85571142285 102% => OK
Conjunction : 8.0 10.4138276553 77% => OK
Relative clauses : 4.0 7.30460921844 55% => More relative clauses wanted.
Pronoun: 29.0 24.0651302605 121% => Less pronouns wanted
Preposition: 54.0 41.998997996 129% => OK
Nominalization: 13.0 8.3376753507 156% => OK
Performance on vocabulary words:
No of characters: 2120.0 1615.20841683 131% => OK
No of words: 364.0 315.596192385 115% => OK
Chars per words: 5.82417582418 5.12529762239 114% => OK
Fourth root words length: 4.36792674256 4.20363070211 104% => OK
Word Length SD: 3.15675001285 2.80592935109 113% => OK
Unique words: 189.0 176.041082164 107% => OK
Unique words percentage: 0.519230769231 0.561755894193 92% => More unique words wanted or less content wanted.
syllable_count: 652.5 506.74238477 129% => OK
avg_syllables_per_word: 1.8 1.60771543086 112% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 5.43587174349 74% => OK
Article: 4.0 2.52805611222 158% => OK
Subordination: 0.0 2.10420841683 0% => More adverbial clause wanted.
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 4.0 4.76152304609 84% => OK
Performance on sentences:
How many sentences: 15.0 16.0721442886 93% => OK
Sentence length: 24.0 20.2975951904 118% => OK
Sentence length SD: 48.9021699132 49.4020404114 99% => OK
Chars per sentence: 141.333333333 106.682146367 132% => OK
Words per sentence: 24.2666666667 20.7667163134 117% => OK
Discourse Markers: 8.26666666667 7.06120827912 117% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 13.0 8.67935871743 150% => OK
Sentences with negative sentiment : 0.0 3.9879759519 0% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 3.4128256513 59% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.331797763667 0.244688304435 136% => OK
Sentence topic coherence: 0.136434795346 0.084324248473 162% => OK
Sentence topic coherence SD: 0.0942725074539 0.0667982634062 141% => OK
Paragraph topic coherence: 0.2288100069 0.151304729494 151% => OK
Paragraph topic coherence SD: 0.0666241497837 0.056905535591 117% => OK
Essay readability:
automated_readability_index: 18.1 13.0946893788 138% => OK
flesch_reading_ease: 30.2 50.2224549098 60% => OK
smog_index: 11.2 7.44779559118 150% => OK
flesch_kincaid_grade: 15.0 11.3001002004 133% => OK
coleman_liau_index: 16.77 12.4159519038 135% => OK
dale_chall_readability_score: 9.47 8.58950901804 110% => OK
difficult_words: 107.0 78.4519038076 136% => OK
linsear_write_formula: 12.0 9.78957915832 123% => OK
gunning_fog: 11.6 10.1190380762 115% => OK
text_standard: 12.0 10.7795591182 111% => OK
What are above readability scores?
---------------------
Rates: 73.0337078652 out of 100
Scores by essay e-grader: 6.5 Out of 9
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.
Transition Words or Phrases used:
also, but, first, if, moreover, so, then, therefore, while, for example, for instance, in conclusion, such as, in my opinion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 13.1623246493 91% => OK
Auxiliary verbs: 8.0 7.85571142285 102% => OK
Conjunction : 8.0 10.4138276553 77% => OK
Relative clauses : 4.0 7.30460921844 55% => More relative clauses wanted.
Pronoun: 29.0 24.0651302605 121% => Less pronouns wanted
Preposition: 54.0 41.998997996 129% => OK
Nominalization: 13.0 8.3376753507 156% => OK
Performance on vocabulary words:
No of characters: 2120.0 1615.20841683 131% => OK
No of words: 364.0 315.596192385 115% => OK
Chars per words: 5.82417582418 5.12529762239 114% => OK
Fourth root words length: 4.36792674256 4.20363070211 104% => OK
Word Length SD: 3.15675001285 2.80592935109 113% => OK
Unique words: 189.0 176.041082164 107% => OK
Unique words percentage: 0.519230769231 0.561755894193 92% => More unique words wanted or less content wanted.
syllable_count: 652.5 506.74238477 129% => OK
avg_syllables_per_word: 1.8 1.60771543086 112% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 5.43587174349 74% => OK
Article: 4.0 2.52805611222 158% => OK
Subordination: 0.0 2.10420841683 0% => More adverbial clause wanted.
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 4.0 4.76152304609 84% => OK
Performance on sentences:
How many sentences: 15.0 16.0721442886 93% => OK
Sentence length: 24.0 20.2975951904 118% => OK
Sentence length SD: 48.9021699132 49.4020404114 99% => OK
Chars per sentence: 141.333333333 106.682146367 132% => OK
Words per sentence: 24.2666666667 20.7667163134 117% => OK
Discourse Markers: 8.26666666667 7.06120827912 117% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 13.0 8.67935871743 150% => OK
Sentences with negative sentiment : 0.0 3.9879759519 0% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 3.4128256513 59% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.331797763667 0.244688304435 136% => OK
Sentence topic coherence: 0.136434795346 0.084324248473 162% => OK
Sentence topic coherence SD: 0.0942725074539 0.0667982634062 141% => OK
Paragraph topic coherence: 0.2288100069 0.151304729494 151% => OK
Paragraph topic coherence SD: 0.0666241497837 0.056905535591 117% => OK
Essay readability:
automated_readability_index: 18.1 13.0946893788 138% => OK
flesch_reading_ease: 30.2 50.2224549098 60% => OK
smog_index: 11.2 7.44779559118 150% => OK
flesch_kincaid_grade: 15.0 11.3001002004 133% => OK
coleman_liau_index: 16.77 12.4159519038 135% => OK
dale_chall_readability_score: 9.47 8.58950901804 110% => OK
difficult_words: 107.0 78.4519038076 136% => OK
linsear_write_formula: 12.0 9.78957915832 123% => OK
gunning_fog: 11.6 10.1190380762 115% => OK
text_standard: 12.0 10.7795591182 111% => OK
What are above readability scores?
---------------------
Rates: 73.0337078652 out of 100
Scores by essay e-grader: 6.5 Out of 9
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.