Some people believe that advertising has a strong effect on a person’s decision-making process. Others feel that it has little or no real impact. Discuss both views and give your own opinion.
Masses claim that advertisement has a solid impact on individual’s decision-building procedure; however, others feel that publicity does not have any influence at all. This essay will discuss both the view and suggest how advertisements help to bring a change in the purchasing habit.
On one hand, few individuals think that advertisement certainly influences decision-making ability. There are different reasons that make them believe this. Firstly, companies spend good amount of money in order to publicise their products. They prefer to choose every sort of communication method whether it is through television, internet or newspaper so that they can advertise their product well. For instance, a UK company report stated that in year 2013, when Apple started their first campaign to advertise their iPhone, they observed 25% more sale as compare to last year. Secondly, advertisements also play a vital in regards to update their customers about the new launch of any new product. Therefore, some strongly feel that seeing regular advertising makes a huge effect on purchasing the product.
On the other hand, some individual believe that commercials do not influence their customers. There are different reasons that make them believe this. To begin with, customer would always prefer to check the online reviews before purchasing the product. This help them to get a basic idea about the product stability. To cite an example, a survey done by an Italian company, shows that more than 45% of customers are inclined to check online reviews. This helps them to make them aware about all the pros and cons of the product. Moreover, it does not matter how well a marketing has been done for any product, customer will always buy a product, which will fall under their budget. Therefore, some individual believe that commercials do not influence customer decisions.
To Conclude, This essay has discussed how companies are ready to advertise their products to gain more customer; however, buyers still prefer to check online reviews to confirm the stability of the product. In my opinion, companies shall advertise their product because if they don’t happen to do so then item will go unnoticed and customer will not be able to get benefitted from the that product. If Government makes sure, that companies are not doing any fake advertisements to sell their faulty products then this will help to gain customer confidence and they will buy products without any hesitations
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Grammar and spelling errors:
Line 3, column 625, Rule ID: IN_REGARD_TO[1]
Message: Use simply 'regarding' or 'with regard to'.
Suggestion: regarding; with regard to
...ondly, advertisements also play a vital in regards to update their customers about the new la...
^^^^^^^^^^^^^
Transition Words or Phrases used:
also, first, firstly, however, if, moreover, second, secondly, so, still, then, therefore, well, for instance, sort of, in my opinion, to begin with, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 8.0 13.1623246493 61% => OK
Auxiliary verbs: 10.0 7.85571142285 127% => OK
Conjunction : 5.0 10.4138276553 48% => More conjunction wanted.
Relative clauses : 15.0 7.30460921844 205% => Less relative clauses wanted (maybe 'which' is over used).
Pronoun: 43.0 24.0651302605 179% => Less pronouns wanted
Preposition: 47.0 41.998997996 112% => OK
Nominalization: 9.0 8.3376753507 108% => OK
Performance on vocabulary words:
No of characters: 2094.0 1615.20841683 130% => OK
No of words: 399.0 315.596192385 126% => OK
Chars per words: 5.24812030075 5.12529762239 102% => OK
Fourth root words length: 4.46933824581 4.20363070211 106% => OK
Word Length SD: 2.80390536389 2.80592935109 100% => OK
Unique words: 213.0 176.041082164 121% => OK
Unique words percentage: 0.533834586466 0.561755894193 95% => OK
syllable_count: 642.6 506.74238477 127% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 5.43587174349 147% => OK
Article: 2.0 2.52805611222 79% => OK
Subordination: 2.0 2.10420841683 95% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 6.0 4.76152304609 126% => OK
Performance on sentences:
How many sentences: 20.0 16.0721442886 124% => OK
Sentence length: 19.0 20.2975951904 94% => OK
Sentence length SD: 47.9285666383 49.4020404114 97% => OK
Chars per sentence: 104.7 106.682146367 98% => OK
Words per sentence: 19.95 20.7667163134 96% => OK
Discourse Markers: 8.35 7.06120827912 118% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 1.0 5.01903807615 20% => OK
Sentences with positive sentiment : 13.0 8.67935871743 150% => OK
Sentences with negative sentiment : 1.0 3.9879759519 25% => More negative sentences wanted.
Sentences with neutral sentiment: 6.0 3.4128256513 176% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.149972832095 0.244688304435 61% => OK
Sentence topic coherence: 0.0600309096254 0.084324248473 71% => OK
Sentence topic coherence SD: 0.0590802075143 0.0667982634062 88% => OK
Paragraph topic coherence: 0.112658307033 0.151304729494 74% => OK
Paragraph topic coherence SD: 0.0552179307773 0.056905535591 97% => OK
Essay readability:
automated_readability_index: 13.3 13.0946893788 102% => OK
flesch_reading_ease: 52.19 50.2224549098 104% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 10.7 11.3001002004 95% => OK
coleman_liau_index: 13.17 12.4159519038 106% => OK
dale_chall_readability_score: 7.98 8.58950901804 93% => OK
difficult_words: 86.0 78.4519038076 110% => OK
linsear_write_formula: 9.0 9.78957915832 92% => OK
gunning_fog: 9.6 10.1190380762 95% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
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Rates: 73.0337078652 out of 100
Scores by essay e-grader: 6.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.