Successful companies use advertisement to make more sales. What can make an advertisement very effective? Do you think this is a bad thing or a good thing for the society?
Advertisement plays an important role in gaining profits for many corporations, and there are several reasons can explain why advertising can have such strong influences on the society. However, for my point of view, the proliferation of ads will eventually bring more negative effects to people as well as to the environment.
To begin with, there are two main strategies that are widely used in successful advertisements, and the first one is engaging celebrity in the TV commercials, as companies are aware about the fact that audiences, especially the younger ones, will purchase the product just to show their support or admiration for their idols. Additionally, target marketing, a strategy that showing ads to selected groups of consumers also helps make the advertisement more influential, and such method is often used for make-up and automobile industries.
It is true that advertising is advantageous to the business world; however, it creates numerous undesired impacts on the society. First of all, it harms people’s well being, as modern people are convinced by the advertisement that only following the new trend can make them more attractive, therefore people who are unable to afford the latest products start to lose their self-confidence. Furthermore, printed advertisements as well as large billboards also contribute to the environmental problems, as they cost a huge amount of materials to make, but soon become useless after the sales seasons.
In conclusion, business strategies applied in ads, such as using figures of famous people in the advertisements, and targeting products to a specific group, can definitely boost the sales for enterprises; nevertheless, advertisements can negatively affect people’s mental healthy and the eco-system, therefore I agree that the popularity of advertisement is a harmful development.
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Transition Words or Phrases used:
also, but, first, furthermore, however, if, nevertheless, so, therefore, well, as to, in conclusion, such as, as well as, first of all, it is true, to begin with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 13.1623246493 91% => OK
Auxiliary verbs: 7.0 7.85571142285 89% => OK
Conjunction : 8.0 10.4138276553 77% => OK
Relative clauses : 7.0 7.30460921844 96% => OK
Pronoun: 16.0 24.0651302605 66% => OK
Preposition: 31.0 41.998997996 74% => OK
Nominalization: 9.0 8.3376753507 108% => OK
Performance on vocabulary words:
No of characters: 1586.0 1615.20841683 98% => OK
No of words: 284.0 315.596192385 90% => More content wanted.
Chars per words: 5.58450704225 5.12529762239 109% => OK
Fourth root words length: 4.10515524023 4.20363070211 98% => OK
Word Length SD: 3.36544572908 2.80592935109 120% => OK
Unique words: 172.0 176.041082164 98% => OK
Unique words percentage: 0.605633802817 0.561755894193 108% => OK
syllable_count: 497.7 506.74238477 98% => OK
avg_syllables_per_word: 1.8 1.60771543086 112% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 5.43587174349 55% => OK
Article: 2.0 2.52805611222 79% => OK
Subordination: 3.0 2.10420841683 143% => OK
Conjunction: 5.0 0.809619238477 618% => Less conjunction wanted as sentence beginning.
Preposition: 2.0 4.76152304609 42% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 8.0 16.0721442886 50% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 35.0 20.2975951904 172% => The Avg. Sentence Length is relatively long.
Sentence length SD: 83.1654976538 49.4020404114 168% => OK
Chars per sentence: 198.25 106.682146367 186% => OK
Words per sentence: 35.5 20.7667163134 171% => OK
Discourse Markers: 20.125 7.06120827912 285% => Less transition words/phrases wanted.
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 6.0 8.67935871743 69% => OK
Sentences with negative sentiment : 2.0 3.9879759519 50% => More negative sentences wanted.
Sentences with neutral sentiment: 0.0 3.4128256513 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.257745869638 0.244688304435 105% => OK
Sentence topic coherence: 0.109958466948 0.084324248473 130% => OK
Sentence topic coherence SD: 0.0471852900039 0.0667982634062 71% => OK
Paragraph topic coherence: 0.155325235241 0.151304729494 103% => OK
Paragraph topic coherence SD: 0.0226925573495 0.056905535591 40% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 22.6 13.0946893788 173% => OK
flesch_reading_ease: 19.03 50.2224549098 38% => Flesch_reading_ease is low.
smog_index: 13.0 7.44779559118 175% => OK
flesch_kincaid_grade: 19.3 11.3001002004 171% => OK
coleman_liau_index: 15.68 12.4159519038 126% => OK
dale_chall_readability_score: 10.32 8.58950901804 120% => OK
difficult_words: 89.0 78.4519038076 113% => OK
linsear_write_formula: 20.0 9.78957915832 204% => Linsear_write_formula is high.
gunning_fog: 16.0 10.1190380762 158% => OK
text_standard: 16.0 10.7795591182 148% => OK
What are above readability scores?
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Rates: 67.4157303371 out of 100
Scores by essay e-grader: 6.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.