You should spend about 40 minutes on this task.
Write about the following topic.
Some people say that advertising encourages us to buy things that we really do not need. Others say that advertisements tell us about new products that may improve our lives.
Which viewpoint do you agree with?
Give reasons for your answer and include any relevant examples from your own knowledge or experience.
You should write at least 250 words.

Opinion about commercials have have raised controversy among some people. While a school of thought opines that it allows us to purchase items that are unnecessary, others think that they enlighten us about new items that will give our lives a facelift. I am of the opinion that irrespective of the fact that it is informative, it also lures people to buy things they do not need and I will explain this in this essay.
To begin with, advertisement has been identified as a medium of wooing buyers to patronised a particular product because the goal of every business is to increase supply and maximise profits and this is only realizable when there is a large market for products. To increase their purchase, advertisements are used to work on the psychology of consumers, who would in turn be swayed by the sugar-coated tongues of marketers or the jingles. For instance, a large percentage of persons who visited the Wuse market in Abuja always return with an item or two they did not budget for or need. As a result of the reasons stated above, it is valid to hold that jingles make us purchase products we do not need.
On the other hand, in as much as advertorials can be used to lure customers to unwanted products, it is also a necessary way to inform the consumers of the attributes or special quality of the goods. When there is a new product in town, final consumers have limited knowledge of what the product is for, thus through the use of commercials, the knowledge of the items are brought to them to guide their choice. In fact, I always look out for the advertisement for new products before I purchase them and it has been reported that 60 percent of consumers of new products purchase them due to the display of the goods and its branding on television and radio jingles. As such, it is reasonable to admit that this information is the major reason for advertising.
To conclude, while it is true that advertising brings us to the knowledge of new products and services, it has some psychological effect on the purchasers and influence in no small measures our choices.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2024-06-10 | asmita acharya | 56 | view |
| 2022-07-28 | vu_hieu2k5 | 84 | view |
| 2022-01-18 | sathish2101 | 61 | view |
| 2021-08-16 | ghufran007 | 89 | view |
| 2021-04-17 | Breaker36 | 56 | view |
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Grammar and spelling errors:
Line 1, column 27, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: have
Opinion about commercials have have raised controversy among some people. W...
^^^^^^^^^
Line 1, column 32, Rule ID: HAVE_PART_AGREEMENT[1]
Message: Use past participle here: 'had'.
Suggestion: had
Opinion about commercials have have raised controversy among some people. W...
^^^^
Transition Words or Phrases used:
also, but, if, look, so, thus, while, for instance, in fact, as a result, it is true, to begin with, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 18.0 13.1623246493 137% => OK
Auxiliary verbs: 7.0 7.85571142285 89% => OK
Conjunction : 12.0 10.4138276553 115% => OK
Relative clauses : 14.0 7.30460921844 192% => OK
Pronoun: 43.0 24.0651302605 179% => Less pronouns wanted
Preposition: 56.0 41.998997996 133% => OK
Nominalization: 5.0 8.3376753507 60% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1733.0 1615.20841683 107% => OK
No of words: 370.0 315.596192385 117% => OK
Chars per words: 4.68378378378 5.12529762239 91% => OK
Fourth root words length: 4.38581623665 4.20363070211 104% => OK
Word Length SD: 2.78981896305 2.80592935109 99% => OK
Unique words: 192.0 176.041082164 109% => OK
Unique words percentage: 0.518918918919 0.561755894193 92% => More unique words wanted or less content wanted.
syllable_count: 549.9 506.74238477 109% => OK
avg_syllables_per_word: 1.5 1.60771543086 93% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 5.43587174349 129% => OK
Article: 2.0 2.52805611222 79% => OK
Subordination: 5.0 2.10420841683 238% => Less adverbial clause wanted.
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 6.0 4.76152304609 126% => OK
Performance on sentences:
How many sentences: 12.0 16.0721442886 75% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 30.0 20.2975951904 148% => The Avg. Sentence Length is relatively long.
Sentence length SD: 56.0923717333 49.4020404114 114% => OK
Chars per sentence: 144.416666667 106.682146367 135% => OK
Words per sentence: 30.8333333333 20.7667163134 148% => OK
Discourse Markers: 9.83333333333 7.06120827912 139% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 2.0 5.01903807615 40% => OK
Sentences with positive sentiment : 6.0 8.67935871743 69% => OK
Sentences with negative sentiment : 1.0 3.9879759519 25% => More negative sentences wanted.
Sentences with neutral sentiment: 5.0 3.4128256513 147% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.226002049355 0.244688304435 92% => OK
Sentence topic coherence: 0.0803594644601 0.084324248473 95% => OK
Sentence topic coherence SD: 0.0559263735292 0.0667982634062 84% => OK
Paragraph topic coherence: 0.14335169749 0.151304729494 95% => OK
Paragraph topic coherence SD: 0.0649077024664 0.056905535591 114% => OK
Essay readability:
automated_readability_index: 16.0 13.0946893788 122% => OK
flesch_reading_ease: 49.49 50.2224549098 99% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 13.8 11.3001002004 122% => OK
coleman_liau_index: 10.46 12.4159519038 84% => OK
dale_chall_readability_score: 8.75 8.58950901804 102% => OK
difficult_words: 85.0 78.4519038076 108% => OK
linsear_write_formula: 14.5 9.78957915832 148% => OK
gunning_fog: 14.0 10.1190380762 138% => OK
text_standard: 14.0 10.7795591182 130% => OK
What are above readability scores?
---------------------
Rates: 73.0337078652 out of 100
Scores by essay e-grader: 6.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.