For any business to be successful it must spend a lot of money on advertising

Along with the rapid development of economics, an increasing number of companies start to arise. Therefore, seeking the most practical way to success is essential for those entrepreneurs. The question of whether managers today should cost much on advertising in order to promote the company has been seriously debated. Some people contend that advertising is necessary for companies because it attracts more consumers, whereas others stand on the side that advertising is not worthy spending much money because the core strength of a company in competitions is the quality of its products or the its culture. As far as I am concerned, it is not necessary to spend more money on advertising than on other aspects.

To begin with, the quality of products is more worthy spending money on. The very essence of certain company is not how many clients it can attract but how good its products are. The most famous and successful corporations around the world such as Benz, BMW, Ford have been standing firmly for hundreds of years because they create products equivalent to the representation of high quality. If certain company cannot deliver such wonderful service mentioned on the brochures, its credibility will be destroyed. And perhaps no more clients will visit the company. Furthermore, the first priority in business is not to attract clients but to keep certain amount of consumers. In order to achieve that goals, managers need to read clients’ minds. And the key factor that consumers consider most is the endurance of the products. None of them want to purchase some expensive decorations which can serve them as nothing but toys can be shown off to others. Therefore, considering both factors, it is not worthy spending money on advertising.

Second of all, creating a positive atmosphere in the office is more worthy spending money on. Successful enterprises are always constituted by two major components, one of which is the cultural environment in the workplace, namely the positive atmosphere mentioned before. A good cultural environment can provide the employees with the most powerful support, mental strength. If certain company sets up its own moral principal, such as “Diligence creates success” and steadfastly persists on it, the whole positive atmosphere will be soon formed. All the members of the company will be energetic when facing the difficulties or pressure from work. From their perspectives, they are fighting not for certain employer or certain goals of benefits, but for the whole company for their own. In addition, setting up cultural environment can encourage new members to fight for promotion.

Admittedly, advertising does have its advantage such as attracting more customers. The very core of business is selling products. To achieve such goals, managers of the corporations have to create variety of ways to draw the eyes of the clients so that they can have the chance to sell those people products. Advertising is definitely the most effective way. A good advertisement includes attracting images, inciting lines and celebrity effects. The those attracting methods always leave deep impressions about how tempting the product can be in customers’ minds and once they have those images in minds, the thoughts of buying the product will keep encouraging them and finally bend their knees. Furthermore, the advertisement always is positioned in places easy to draw eyes. There will be at least thousands of people reading those advertisements. Even tenth of those numbers of people visit the shops, the enterprise will earn a considerable number of money.

To sum up, although advertising has its advantages on attracting large numbers of customers, I still contend that there are many aspects such as the improvement of existing products and the establishment of positive working atmosphere that are better worthy spending money on.

Votes
Average: 7.3 (1 vote)
Essay Categories

Grammar and spelling errors:
Line 1, column 189, Rule ID: WHETHER[3]
Message: Wordiness: Shorten this phrase to the shortest possible suggestion.
Suggestion: Whether; The question whether
...s is essential for those entrepreneurs. The question of whether managers today should cost much on adve...
^^^^^^^^^^^^^^^^^^^^^^^
Line 1, column 593, Rule ID: DT_PRP[1]
Message: Possible typo. Did you mean 'the' or 'its'?
Suggestion: the; its
...tions is the quality of its products or the its culture. As far as I am concerned, it i...
^^^^^^^
Line 7, column 729, Rule ID: ADVERB_WORD_ORDER[4]
Message: The adverb 'always' is usually put after the verb 'is'.
Suggestion: is always
...r knees. Furthermore, the advertisement always is positioned in places easy to draw eyes....
^^^^^^^^^

Transition Words or Phrases used:
but, finally, first, furthermore, if, second, so, still, therefore, whereas, at least, in addition, such as, to begin with, to sum up

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 28.0 15.1003584229 185% => OK
Auxiliary verbs: 17.0 9.8082437276 173% => OK
Conjunction : 15.0 13.8261648746 108% => OK
Relative clauses : 10.0 11.0286738351 91% => OK
Pronoun: 37.0 43.0788530466 86% => OK
Preposition: 83.0 52.1666666667 159% => OK
Nominalization: 15.0 8.0752688172 186% => OK

Performance on vocabulary words:
No of characters: 3276.0 1977.66487455 166% => OK
No of words: 620.0 407.700716846 152% => Less content wanted.
Chars per words: 5.28387096774 4.8611393121 109% => OK
Fourth root words length: 4.98996985923 4.48103885553 111% => OK
Word Length SD: 2.92450979554 2.67179642975 109% => OK
Unique words: 298.0 212.727598566 140% => OK
Unique words percentage: 0.48064516129 0.524837075471 92% => More unique words wanted or less content wanted.
syllable_count: 1004.4 618.680645161 162% => OK
avg_syllables_per_word: 1.6 1.51630824373 106% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 9.59856630824 52% => OK
Article: 14.0 3.08781362007 453% => Less articles wanted as sentence beginning.
Subordination: 4.0 3.51792114695 114% => OK
Conjunction: 3.0 1.86738351254 161% => OK
Preposition: 8.0 4.94265232975 162% => OK

Performance on sentences:
How many sentences: 32.0 20.6003584229 155% => OK
Sentence length: 19.0 20.1344086022 94% => OK
Sentence length SD: 61.8208096032 48.9658058833 126% => OK
Chars per sentence: 102.375 100.406767564 102% => OK
Words per sentence: 19.375 20.6045352989 94% => OK
Discourse Markers: 4.15625 5.45110844103 76% => OK
Paragraphs: 5.0 4.53405017921 110% => OK
Language errors: 3.0 5.5376344086 54% => OK
Sentences with positive sentiment : 22.0 11.8709677419 185% => OK
Sentences with negative sentiment : 5.0 3.85842293907 130% => OK
Sentences with neutral sentiment: 5.0 4.88709677419 102% => OK
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.22730778732 0.236089414692 96% => OK
Sentence topic coherence: 0.0593233926514 0.076458572812 78% => OK
Sentence topic coherence SD: 0.0454616468916 0.0737576698707 62% => OK
Paragraph topic coherence: 0.136221880541 0.150856017488 90% => OK
Paragraph topic coherence SD: 0.0349545062136 0.0645574589148 54% => OK

Essay readability:
automated_readability_index: 13.1 11.7677419355 111% => OK
flesch_reading_ease: 52.19 58.1214874552 90% => OK
smog_index: 8.8 6.10430107527 144% => OK
flesch_kincaid_grade: 10.7 10.1575268817 105% => OK
coleman_liau_index: 13.34 10.9000537634 122% => OK
dale_chall_readability_score: 8.2 8.01818996416 102% => OK
difficult_words: 142.0 86.8835125448 163% => OK
linsear_write_formula: 11.5 10.002688172 115% => OK
gunning_fog: 9.6 10.0537634409 95% => OK
text_standard: 10.0 10.247311828 98% => OK
What are above readability scores?

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Write the essay in 30 minutes.

Rates: 73.3333333333 out of 100
Scores by essay e-grader: 22.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.